Twitter Reveals Plans for Ad Retargeting
Marketing

Twitter Reveals Plans for Ad Retargeting

13y Matt Kapko

Twitter Reveals Plans for Ad Retargeting

The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. R...

View article
Friskies Capitalizes on Popularity of Cat Videos With Branded Awards
Marketing

Friskies Capitalizes on Popularity of Cat Videos With Branded Awards

13y Lisa Lacy

Friskies Capitalizes on Popularity of Cat Videos W...

The cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New Yo...

View article
Groupon Reserves New Scheme to Fill Empty Tables
Marketing

Groupon Reserves New Scheme to Fill Empty Tables

13y Matt Kapko

Groupon Reserves New Scheme to Fill Empty Tables

As the company continues to pull away from the volatile daily deals business, it is launching a premium channel for discounted restaurant reservations...

View article
Co-Creating Brand Stories With Online Video
Marketing

Co-Creating Brand Stories With Online Video

13y McNeal Maddox

Co-Creating Brand Stories With Online Video

Brands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the ...

View article
Cannes 2013 Video: GE - Technology Is Everywhere
Marketing

Cannes 2013 Video: GE - Technology Is Everywhere

13y Melanie White

Cannes 2013 Video: GE - Technology Is Everywhere

ClickZ sat down with Andy Goldberg, global creative director at General Electric, during Cannes Lions to discuss what the festival means to GE and how...

View article
National Park Foundation Seeks to Inspire Visitors With Summer Scrapbook
Marketing

National Park Foundation Seeks to Inspire Visitors With Summer Scrapbook

13y Lisa Lacy

National Park Foundation Seeks to Inspire Visitors...

The initiative asks consumers to submit photos, videos, and tips. Read More...

View article
Jared the Subway Guy's Next Chapter: Branded Web Series
Marketing

Jared the Subway Guy's Next Chapter: Branded Web Series

13y Lisa Lacy

Jared the Subway Guy's Next Chapter: Branded Web S...

Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Read More...

View article
Cannes 2013 Video: Saatchi & Saatchi LA - Digital Space Today Is Wonderland
Marketing

Cannes 2013 Video: Saatchi & Saatchi LA - Digital Space Today Is Wonderland

13y Melanie White

Cannes 2013 Video: Saatchi & Saatchi LA - Digital ...

Saatchi & Saatchi brought home 37 Cannes Lions at the Cannes Lions festival this year, with Saatchi & Saatchi LA winning gold awards in PR and Promo f...

View article
Cannes 2013 Video: Proximity BBDO - Work That's Social by Design
Marketing

Cannes 2013 Video: Proximity BBDO - Work That's Social by Design

13y Melanie White

Cannes 2013 Video: Proximity BBDO - Work That's So...

Andrew Bailey, chairman at Proximity BBDO, North America, discusses the importance of coming to Cannes Lions, why it's an exciting time in the digital...

View article
Travelocity Web Series Partners Up to Push 'Lone Ranger,' New Mexico
Marketing

Travelocity Web Series Partners Up to Push 'Lone Ranger,' New Mexico

13y Lisa Lacy

Travelocity Web Series Partners Up to Push 'Lone R...

The travel site's Let's Roam video series will feature four webisodes that highlight destinations in New Mexico that appear in the upcoming Disney fil...

View article
Cannes 2013 Video: Coca-Cola Focuses on Visual Identity System & Cultural Point of View
Marketing

Cannes 2013 Video: Coca-Cola Focuses on Visual Identity System & Cultural P...

13y Melanie White

Cannes 2013 Video: Coca-Cola Focuses on Visual Ide...

Coca-Cola's SVP of strategic marketing, North America, talks with ClickZ about what it means to win the prestigious award, how important digital marke...

View article
Holiday Inn Express' Stay Smart Campaign Goes Social
Marketing

Holiday Inn Express' Stay Smart Campaign Goes Social

13y Lisa Lacy

Holiday Inn Express' Stay Smart Campaign Goes Soci...

The brand is asking consumers to share their smarts on a dedicated site via Vine, YouTube, Instagram, or Twitter. Read More...

View article
The Internet of Things (and Ads)
Marketing

The Internet of Things (and Ads)

13y Gary Stein

The Internet of Things (and Ads)

Before we get too overwhelmed by the spread of technology, we should think about how we are going to deal with the world we have been wishing for, but...

View article
Big Data: What Augmented Reality and Artificial Intelligence Have in Common
Marketing

Big Data: What Augmented Reality and Artificial Intelligence Have in Common

13y Rand Schulman

Big Data: What Augmented Reality and Artificial In...

Data-driven AR-based apps will share and enhance what you see, and data-driven AI-based apps will help define what you do, when, how, and why you do i...

View article
White Castle Seeks Most Dedicated Fans for Cravers Hall of Fame
Marketing

White Castle Seeks Most Dedicated Fans for Cravers Hall of Fame

13y Lisa Lacy

White Castle Seeks Most Dedicated Fans for Cravers...

The brand asks its most fervent fans to apply on its website. Read More...

View article
Let It Rain
Marketing

Let It Rain

13y Anna Papadopoulos

Let It Rain

Four life lessons learned from home renovations that you can apply to your career. Read More...

View article
Klondike Asks Fans for Celeb 'What Would You Do...' Challenges
Marketing

Klondike Asks Fans for Celeb 'What Would You Do...' Challenges

13y Lisa Lacy

Klondike Asks Fans for Celeb 'What Would You Do......

The Unilever brand's Klondike Celebrity Challenge plays on its 30-year-old slogan. Read More...

View article
Balancing Personalized Service With 'Creep Factor'
Marketing

Balancing Personalized Service With 'Creep Factor'

13y Mary Lisbeth D'Amico

Balancing Personalized Service With 'Creep Factor'

Technology today allows companies to personalize websites at a very sophisticated level, but they need to make sure not to creep out their customers. ...

View article
Twitter Buys Spindle, Targeting Local Businesses
Marketing

Twitter Buys Spindle, Targeting Local Businesses

13y Michael Passingham

Twitter Buys Spindle, Targeting Local Businesses

Twitter has bought local discovery app Spindle. Spindle, available on iOS in the U.S., describes itself as a "news feed for your neighborhood", collat...

View article
Digital Training? First, Build Your Own Website
Asia

Digital Training? First, Build Your Own Website

13y Jon Wade

Digital Training? First, Build Your Own Website

Here's why. Read More

View article
Cannes Lions 2013: Microsoft Introduces Panoramic Ad Format and Conceptual Ads
Marketing

Cannes Lions 2013: Microsoft Introduces Panoramic Ad Format and Conceptual ...

13y Matt Kapko

Cannes Lions 2013: Microsoft Introduces Panoramic ...

Microsoft announced a new ad format for its Windows 8 platform, released a series of prototype ads co-developed by brands and agencies, and shared the...

View article
Caesars Entertainment Unifies Digital Properties and Business Practices
Marketing

Caesars Entertainment Unifies Digital Properties and Business Practices

13y Susan Kuchinskas

Caesars Entertainment Unifies Digital Properties a...

In a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment. Read More...

View article
Facebook Faces the Music From Investors
Marketing

Facebook Faces the Music From Investors

13y Matt Kapko

Facebook Faces the Music From Investors

Barely a year after its disastrous IPO, the time finally came for Facebook's executives and board of directors to face the music at an annual sharehol...

View article
What Does Your Cube Say About Your Company?
Marketing

What Does Your Cube Say About Your Company?

13y Alan Cutter

What Does Your Cube Say About Your Company?

Not you, not your colleague, but your corporate culture. Read More...

View article
5 Actionable Things to Improve Your Website Conversions
Asia

5 Actionable Things to Improve Your Website Conversions

13y Navneet Kaushal

5 Actionable Things to Improve Your Website Conver...

Your website is just like a physical store. Consider these quick fixes you can implement to improve conversions. Read More...

View article
Marin Software Hires Matt Ackley as CMO
Marketing

Marin Software Hires Matt Ackley as CMO

13y Matt Kapko

Marin Software Hires Matt Ackley as CMO

Marin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates searc...

View article
Apple Reveals Ad-Supported iTunes Radio, iOS 7, and OS X Mavericks
Marketing

Apple Reveals Ad-Supported iTunes Radio, iOS 7, and OS X Mavericks

13y Matt Kapko

Apple Reveals Ad-Supported iTunes Radio, iOS 7, an...

ITunes Radio, a free music streaming service announced by Apple today, will be supported by ads delivered on the company's mobile ad platform. Read Mo...

View article
1 52 53 54 55 56 297