The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I)
Asia

The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I)

15y Vincent Teo

The Evolution of the Digital Agency: Integrated vs...

Social and mobile have toppled the status quo to give digital more prominence but how is the agency world catching up to this evolving landscape? Read...

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Agency News: 72andSunny, Ascentium, Carrot Creative
Marketing

Agency News: 72andSunny, Ascentium, Carrot Creative

15y Nina Boys

Agency News: 72andSunny, Ascentium, Carrot Creativ...

Two CDs make partner at 72andSunny; Ascentium buys Cactus Commerce. Read More...

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AKQA CEO on Mobile, Asia, and the Bay Area Attitude
Asia

AKQA CEO on Mobile, Asia, and the Bay Area Attitude

15y Adaline Lau

AKQA CEO on Mobile, Asia, and the Bay Area Attitud...

Tom Bedecarré discusses mobile trends and his agency's plans in Asia. Read More...

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Translating a Brand Spokesperson in Digital
Marketing

Translating a Brand Spokesperson in Digital

15y Robin Neifield

Translating a Brand Spokesperson in Digital

The do's and don'ts when working with a real or animated brand spokesperson. Read More...

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A Call to Arms: Where Are Our Innovators?
Asia

A Call to Arms: Where Are Our Innovators?

15y Dominic Powers

A Call to Arms: Where Are Our Innovators?

In my quest to find innovators, U.K. retail brand Tesco shows us how it's done locally through a virtual subway store in South Korea. Read More...

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It's Cloudy Out There
Asia

It's Cloudy Out There

15y Patrick Tam

It's Cloudy Out There

Trust the Cloud and the force will be with you. Here's how to get started. Read More...

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JetBlue Picks Rokkan for Digital
Marketing

JetBlue Picks Rokkan for Digital

15y Zachary Rodgers

JetBlue Picks Rokkan for Digital

Assignment spans mobile, social, and the all-important e-commerce channel. Read More...

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Execs & Accounts: Tribal DDB, Responsys, Eleven
Marketing

Execs & Accounts: Tribal DDB, Responsys, Eleven

15y Nina Boys

Execs & Accounts: Tribal DDB, Responsys, Eleven

New creatives join Tribal and Eleven in SF; Responsys opens doors in Munich. Read More...

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How to Attract Top Talent?
Marketing

How to Attract Top Talent?

15y Jake Langwith

How to Attract Top Talent?

Some simple and cheap tactics that can make all the difference in winning or losing the recruitment war. Read More...

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Responsys Opens Munich Office, Focuses on Social
Marketing

Responsys Opens Munich Office, Focuses on Social

15y Christopher Heine

Responsys Opens Munich Office, Focuses on Social

Long-time email player believes European digital market is maturing. Read More...

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5 Instagram Tactics For Brands
Asia

5 Instagram Tactics For Brands

15y Rudi Leung

5 Instagram Tactics For Brands

Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Read More...

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The Backward Landing Page
Marketing

The Backward Landing Page

15y Brian Massey

The Backward Landing Page

Instead of starting with a template, start your landing page from the call to action and build it backwards. Read More...

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Vivaki Applies Smelling Salts to Drowsy Ventures Unit
Marketing

Vivaki Applies Smelling Salts to Drowsy Ventures Unit

15y Zachary Rodgers

Vivaki Applies Smelling Salts to Drowsy Ventures U...

New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Read More...

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Kellogg’s Will Launch Cross-Digital Data Portal
Marketing

Kellogg’s Will Launch Cross-Digital Data Portal

15y Christopher Heine

Kellogg’s Will Launch Cross-Digital Data Portal

CPG giant builds center for consumers’ mobile, email, social, web, and location info. Read More...

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Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?
Marketing

Online Behavioral Advertising - Are You Implementing a Self-Regulatory Prog...

15y Julie Batten

Online Behavioral Advertising - Are You Implementi...

Why has guidance been issued on online behavioral advertising and what does it mean for advertisers? Read More...

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Become a Content Curation King
Marketing

Become a Content Curation King

15y Sean Carton

Become a Content Curation King

Nine ways to make curation work for your brand. Read More

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Lessons From Borders: Evolve or Perish
Asia

Lessons From Borders: Evolve or Perish

15y Mandeep Grover

Lessons From Borders: Evolve or Perish

Consider these three takeaways from the demise of Borders and the future of book-retailing. Read More...

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Connected Communities on the Move
Marketing

Connected Communities on the Move

15y Anna Maria Virzi

Connected Communities on the Move

Entrepreneurs look to bring ad-supported services to keep commuters in the know. Read More...

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China Online Travel Sector Presents Opportunities for Airlines and Hotels
Asia

China Online Travel Sector Presents Opportunities for Airlines and Hotels

15y Michael Zung

China Online Travel Sector Presents Opportunities ...

With leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales? Read More...

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Execs & Accounts: Huge, HubSpot, Arnold, Lithium
Marketing

Execs & Accounts: Huge, HubSpot, Arnold, Lithium

15y Nina Boys

Execs & Accounts: Huge, HubSpot, Arnold, Lithi...

New creative director at Huge, HubSpot buys social agency. Read More...

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What Brand Brings to Social
Marketing

What Brand Brings to Social

15y Robin Neifield

What Brand Brings to Social

Time, money, and resources are the currency that both help compensate for a lack of brand strength and build the brand if done well. Read More...

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Five Things to Ban for Better Creative Work
Asia

Five Things to Ban for Better Creative Work

15y Eric Phu

Five Things to Ban for Better Creative Work

Read this if you're asking for a viral video in your brief. Read More...

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Is TV Addressability DOA?
Marketing

Is TV Addressability DOA?

15y Jeremy Lockhorn

Is TV Addressability DOA?

Three complications that arise from addressable TV and what to do about it. Read More...

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Japan Earthquake: The Role of Google and Social
Asia

Japan Earthquake: The Role of Google and Social

15y Shohei Shimoda

Japan Earthquake: The Role of Google and Social

A look back on how Internet companies have rallied to help people in times of crisis. Read More...

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Poptent: Rethink Everything You Know About Ads
Marketing

Poptent: Rethink Everything You Know About Ads

15y Gary Stein

Poptent: Rethink Everything You Know About Ads

How a crowdsource community site is stitching together two very powerful trends in video: creation and distribution. Read More...

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Execs & Accounts: Starcom USA, Rokkan, Big Spaceship, Say Media
Marketing

Execs & Accounts: Starcom USA, Rokkan, Big Spaceship, Say Media

15y ClickZ News Staff

Execs & Accounts: Starcom USA, Rokkan, Big Spacesh...

New agency hires at Starcom, Rokkan, and Big Spaceship; CBS VP moves to Say Media. Read More...

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Digital Requires the Remodeling of the Relic Agency Model
Marketing

Digital Requires the Remodeling of the Relic Agency Model

15y Augustine Fou

Digital Requires the Remodeling of the Relic Agenc...

A look at the trends that are causing the disruption of the old-world business model. Part one in a two-part series. Read More...

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