A look at some downright boring – and practical – places in need of digital marketing care and attention. Read More...
View articleRelationship will boost ad capabilities and sponsor integration on titles like Men's Health and Runner's World. Read More...
View articleSales on biggest online shopping day hit $1.03 billion, according to comScore. Read More...
View articleThree ways to change your digital and social media strategies this year. Read More...
View article2011 looks to be a frothy year for ad tech startups. So far this week, six ad firms have raised $126.5 million. Read More...
View articleHarvey Goldhersz previously led MediaCom Digital and Beyond Interactive. Read More...
View articleHow agile principles can be applied to a marketing organization. Read More...
View articleRetailer may use its newly formed blogger relationships as a promotional vehicle throughout 2011. Read More...
View articlePreparing for the always-on, always connected social consumer, tougher Internet restrictions, and dot-bomb 2.0. Read More...
View articleFrom Facebook's Like button expansion to Twitter's first ads, the stories that drove the industry in 2010. Read More...
View articleMarketers must enhance landing experiences, not only on their own websites, but also across external Web spaces. Here's why. Read More...
View articleWhat you need to know about video fraud and how to spot signs of it. Read More...
View articleDigital marketing is about communications, not technology and advice on who you should hire to build your digital brand. Read More...
View articleCall it the Facebook and Twitter effect. Marketers sought out practical information about initiating and measuring social media efforts. Read More...
View articleThe hottest topics of the year and how you need to be taking advantage of them. Read More...
View articleOld school charity organization takes cue from an off-color website meme. Read More...
View articlePrimary product is Aprimo Marketing Studio, available in B2C and B2B formats. Read More...
View articleTwo thirds of respondents say behavioral ad targeting is unjustified, even if it enables websites to provide them with free content. Read More...
View articleNew comedy film has been running Facebook.com ads for 3 months, garnering 257,500 "likes." Read More...
View articleAcquisition brings Dachis headcount to more than 200. Read More...
View articleSMG has dibs on addressable TV ad inventory at national scale. Read More...
View articleCreating media that can "go viral" is a lot like becoming a successful stand-up comic. Read More...
View articleTo prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Read More...
View articleCarmaker launches a Twitter-based "race" that also includes a strong Facebook play. Read More...
View articleIs your site using the foundational strategy of deal sites and the power of group buying? Read More...
View articleIt's time to take the content and/or functionality that you have on your site and build it into a Web app. Read More...
View articleDigital shop boasts clients like K-Swiss, Nike, Carl’s Jr., and Discovery Channel. Read More...
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