AOL hires former Yodle sales exec Mike DeLuca to fill new local sales post. Read More...
View articleMarketers must understand the difference between blasting impressions and deploying safe targeting tactics. Read More...
View articleCompany offers its home page advertisers a bonus cause-related ad unit. Read More...
View articleOnline display advertising market overview and top 10 online display ad publishers in the U.S. and U.K. Read More...
View articleCompany feels effects of its inventory reduction strategy, sees lift in homepage premium ad sales. Read More...
View articleTel Aviv company aims to capitalize on trend toward ad monetization of retail sites. Read More...
View articleDevoted chefs are most engaged by coupons, nutrition information, and other value-adds, says About.com. Read More...
View articleIt's time to rethink and welcome new opportunities for audience buying - whether that means remnant, premium, and exchange or non-exchange inventory b...
View articleDigg's chief revenue officer joins image-based ad network. Read More...
View articleAutumn brought a sharp uptick in the number of firms supporting the sale of non-display formats through exchanges. Read More...
View articleThe next step will be the placement of the units on an additional eight AOL sites next month. Read More...
View articleIf new rich media creative is about giving the consumer choices, then it's also about giving the advertiser choices. And those choices can make all th...
View articleWill repurpose in-game ad technology to serve Xbox LIVE and MSN Games. Read More...
View articleDouble-digit growth in display ad revenue helped offset some declines in search. Read More...
View articleA Q&A with Adam Cahill, EVP co-media director, Hill Holliday and Jon Verna, managing director, Run Inc. Read More...
View articleShiv Singh, head of digital at Mountain Dew's parent company PepsiCo, says these tests could have a huge impact on display advertising's future. Read ...
View articleSearch still drives the majority of revenues, but emphasis is on display and mobile potential. Read More...
View articleAgencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Read More...
View articleYahoo's network reaches more U.S. users than any other, according to comScore. Read More...
View articleStart-up allows consumers to save ads for future viewing. Will they? Read More...
View articleInvestments in mobile ad exchange technology and AppNexus highlight intensifying rivalry with Yahoo and Google. Read More...
View articleWith the $55 million acquisition, Yahoo intends to push dynamic ads to its homepage and log-in page, which have never seen them before. Read More...
View articleFor heavily regulated pharma ads, Google says low CTR is a good thing. Read More...
View articleHilary Schneider will stay on until a replacement is named. "Stay calm," Bartz urges troops. Read More...
View articleCompany's rough ride continues. Hilary Schneider is one of three Yahoo execs about to depart, AllThingsD reports. Read More...
View article"It all starts off so well," the blog's founder said after awkwardly embracing his new boss, AOL CEO Tim Armstrong. Read More...
View articleIt's no surprise Yahoo is pushing the creative strengths of its offerings, considering AOL's recent campaign for its own new premium ad unit. Read Mor...
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