The past success of digital advertising has demonstrated convincingly that it is not quantity, but quality that matters. Read More...
View articleTexas-based Simpli.fi joins a small wave of firms testing audience-based ad buying in China and neighboring markets. Read More...
View articleVoIP firm hopes to capitalize on high user engagement rates with premium rich media executions. Read More...
View articleNetwork enables contextual advertising and re-targeting for multi-location brands. Read More...
View articleA Q&A with Chris Davey, senior vice president and managing director of SapientNitro. Read More...
View articleEighty percent on premium inventory, 50 percent on secondary inventory, and 30 percent on a mobile strategy...not enough hours in the day. Read More...
View articleWill publishers adopt them? Will consumers like them? Read More...
View articleClients are motivated less by a delusional belief people love their ads than by a desire to be part of something that gives consumers choice. Read Mor...
View articleNew technologies promise to improve ad targeting across smartphones, tablets, and even cars. Read More...
View articleLongtime sales exec Mark Ellis will leave AOL. Read More...
View articleAdometry helps display advertisers monitor where their ads appear. Read More...
View articleRik van der Kooi says giving consumers control over data collected about online activities could be a smart business move. Read More...
View articleWill these new units encourage advertising that's more creative, engaging, and friendly to brands and consumers alike? Read More...
View articleQuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Read More...
View articleFutures markets, online video, data, and TV are all cases where value exists that wouldn't be accessible through a core DSP. Read More...
View articleQuality inventory may be easier to come by as sites monetizing low value content are punished. Read More...
View articleAutomotive brand wraps its "Imported From Detroit" creative around portal's movies section. Read More...
View articleSince Google bought it last June, Invite Media has seen significant growth in agency spending. Read More...
View articleThe key element that's missing from automated platforms may simply be the human element. Read More...
View articleReal-time bidding is now a commonly accepted monetization channel, but it also poses a whole new set of yield, brand, quality, and channel challenges....
View articleRobert Gatto, former SVP of sales, replaces cofounder Jason Tafler. Read More...
View articleAs Yahoo's newest partner Gannett begins using APT platform, Yahoo mulls new services for the so-called consortium. Read More...
View articleThree defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Read More...
View articleANA CEO says interactive ad industry must move beyond page views and click-through rates. Read More...
View articleOnline Trust Alliance says it confirmed incidents of malvertising on 3,500 sites and 200 unique ad networks. Read More...
View articleAd tech firm brings psychographic targeting to Meebo's existing offerings. Read More...
View articleDuomentis wants brands to circumvent ads with brand-owned and operated digital tools and products. Read More...
View article