Knowing what types of data and tools consumers are using should inform advertisers to reallocate marketing resources to better match new shopping beha...
View articleAmong first advertisers are two General Mills brands and Columbia Pictures film "The Social Network." Read More...
View articleAd technology oracle claims Adobe, Akamai, Microsoft, and Yahoo are all poised to gun for the No. 2 spot in display ad tech, behind Google. Read More...
View articleInteractive Advertising Bureau seeks proposals to advance brand advertising, as Seth Godin spreads his own ad message. Read More...
View articleThe company says its platform is the first to offer Facebook alongside search and display ad management functionality. Read More...
View articleDoubleVerify's Trust Index measured compliance and brand safety among ad tech firms. Read More...
View articleSolve Media aims to address a common consumer headache while providing a new revenue source for publishers. Read More...
View articleJapanese holding company is said to have offered $600M for the digital agency, according to reports. Read More...
View articleYour ad network should give you insight to make you comfortable. But don't expect them to share their secret sauce. Read More...
View articleThe project launched today with 12 local sites affiliated with NPR stations, each dedicated to a topic of local significance with national implication...
View articleThe world's fifth largest marketing organization adopts an exchange model. Read More...
View articleAn anti-Digg rebellion has cost the pro-marijuana group its ad freedom. Read More...
View articleIndustry partners and marketers walk a fine line between leveraging data for more effective audience targeting and ensuring consumer privacy protectio...
View articleSo far users have not flocked to create branded accounts, but it's early. Read More...
View articleMedia companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites. Read More...
View articleIntegration follows the departure of the unit's President, Adam Bain, to Twitter. Read More...
View articleA Q&A with Dax Hamman, VP display media at iCrossing. Read More...
View articleAnalysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Read More...
View articleHearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Read More...
View articleCompany hopes to simplify the process of running ads across numerous social networks, and analyzing the resulting campaign performance data. Read More...
View articleThe two will swap local listings and video content, each taking on ad selling duties. Read More...
View articleCompany aims to bring behavioral capabilites of display ads to the video space. Read More...
View articleOverall, total ad revenue fell 27 percent year-over-year in Q2. Read More...
View articleSEMs are buying more display media through data-driven platforms. Read More...
View articleIn digital advertising, the machine learning prediction boils down to two parts: identifying your target audience and reaching them efficiently. Read ...
View articleAdvertisers select keywords that populate ads with relevant content. Read More...
View articleDon't confuse cost (what you pay) and value (what you get). Read More...
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