In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to bui...
View articleIAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos th...
View articleIn this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...
View articleCombining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...
View articleAt Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Read More...
View articleHow are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Read More...
View articleAt Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Read More...
View articleThe snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Read More...
View articleAOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL program...
View articleThree of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Read More...
View articleConsumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...
View articleThe e-commerce giant is reportedly working on a mobile app called “On My Way” to speed up delivery. Read More...
View articleAdvertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both deskto...
View articleDeveloping a mobile strategy requires thoughtful planning and a committed staff, but which of the three configurations for creating mobile web desig...
View articleAs Millennial fathers become more involved in raising their kids, they are more likely to view the Internet, particularly from their phones, as a pare...
View articleMasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Read...
View articleApps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend. Read More...
View articleApple Pay has the support and backing of many popular stores in the U.K. as well as eight banks. Read More...
View articleAt Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps...
View articleThe global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Interne...
View articleIn this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Read More...
View articleNorwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for a...
View articleMarketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe...
View articleMarketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than th...
View articleBrands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...
View articleNow on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and ...
View articleDuring its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...
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