Naturally, loyalty is hugely important to Dunkin’ Donuts, which, despite its name, mostly sells coffee. We spoke with Kaplan about what inspired DD Pe...
View article"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...
View articleThe advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency ...
View articleQQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown o...
View articleMobile now makes up the majority of digital ad spend. But many advertisers are still grappling with the question: how much should they invest in mobil...
View articleThere is no shortage of emerging technologies that could revolutionize the way that brands do marketing. But thanks to a recent announcement by Apple,...
View articleMobile is taking the fashion retail industry by storm. Statistics taken from a 2016 Pew Research Center report show that just over one in ten American...
View articleA few years ago, QR codes were everywhere. But due to a combination of poor implementation, subpar technology, and a lack of native support, they larg...
View articleIt’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, p...
View articleDespite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...
View articleMarketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, ...
View articleCompanies large and small are increasingly exploring and experimenting with augmented reality (AR) and virtual reality (VR). Both are emerging technol...
View articleMuch has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with t...
View articleChinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal s...
View articleOver the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augm...
View articleIn the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations i...
View articleToday, people have ever-decreasing attention spans and aren’t interested in putting too much effort into becoming consumers. That's what makes chatbot...
View articleCNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...
View articleIn the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web t...
View articleWe all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...
View articleFor years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't qu...
View articleCynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...
View articleHow can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...
View articleThanks to a newly-announced partnership with Dunkin' Donuts, Waze users will soon be able to order their favorite drink or food item as they hit the r...
View articleMany companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...
View articleEffective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who ...
View articleShell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...
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