IAC teams up with media entrepreneur Ben Silverman on one venture and names Ricky Van Veen to lead another one. Both projects hold promise for online ...
View articleBetween video ads and do-it-yourself placements, the outlook for marketing in this market is looking bright. Read More...
View articleIf you practice do-it-yourself online ad buying, check out this extensive list of solutions. Read More...
View articleSchool president Pippa Seichrist discusses the School of Pop Culture Engineering's approach to careers in advertising and marketing. Read More...
View articleIf local journalists and publishers want to earn money online, they first must provide comprehensive local information, not stories. Read More...
View articleAlcohol brands are tapping YouTube, Facebook, and iPhone applications for innovative interactive marketing campaigns. Read More...
View articleTimes are tough. That makes mobile marketing more important than ever. Read More...
View articleHow the brands can tap the social Web to connect with customers and prospects. Read More...
View articleWill television and online programming and advertising ever converge into one platform? Despite some obstacles, there's still promise. Read More...
View articleStudy: Entertainment ads top mobile ad spending; Apple iPhones serve up more ads than any other mobile device. Read More...
View articleAgencies, and their clients, are focused on the arbitrary act of getting clicks, whereas the publisher is focused on selling products. Can agencies an...
View articleTwo industry groups help shape social media advertising. Read More...
View articleWhat's the best way to spend ad dollars online? Sponsor online scripted content, says Justine Bateman. Read More...
View articleThe Web is here to stay. Newspapers need to stop feeling sorry for themselves and change their business models. Read More...
View articleMedia buyers must start now to ensure that their clients' promotions rise above the clutter in the coming months. Study these examples. Read More...
View articleIf you're just entering the media buying space, there's a lot to learn. These lists will help you get started. Read More...
View articleIf the CPM for a prime-time TV ad is $20 and the CPM for a prime-time online ad is $60, what's the better deal? Read More...
View articleSelect ad formats the way that you would choose players for a softball team. Read More...
View articleOnline planners have the luxury -- or curse -- of lots of data and many ways to slice it. A look at seven players and other resources. Read More...
View articleA digital entertainment company strikes a partnership with Target to launch Momversation.com. Read More...
View articleMedia that delivers only the content each consumer wants and connects marketers with only consumers who are interested in the marketers' products, ful...
View articleMobile ad networks offer advantages absent in online ad networks. Read More...
View articleMerge tried-and-true offline advertising methods with digital technology. Read More...
View articleA look at the latest ad units from Facebook, YouTube, Google, and in widgets. Read More...
View articleApple's iPod, iTunes, and iPhone App Store were game-changers. Will Apple's 3G S do the same for mobile video? Read More...
View articleHot weather media buys are beach-blanketing the Web and leaving their sandy imprint on consumers. Read More...
View articleBrands are testing out sponsored postings and incorporating live tweets into rich media ad creative. A look at who's doing what. Read More...
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