High-Speed Connects High-Income Homes
Data insights

High-Speed Connects High-Income Homes

24y Robyn Greenspan

High-Speed Connects High-Income Homes

Broadband is the connection of choice for high-earning U.S. households, with cable modem maintaining the top spot over DSL. Read More...

View article
Training Media Buyers for Success
Media

Training Media Buyers for Success

24y Tessa Wegert

Training Media Buyers for Success

A step-by-step guide for agencies and bosses with new hires. Read More...

View article
Teaching New Dogs Old Tricks
Media

Teaching New Dogs Old Tricks

24y Seana Mulcahy

Teaching New Dogs Old Tricks

Online's more mainstream, so mainstream rules apply even more. Read More...

View article
Those Who Can't Do Buy It Canned
Media

Those Who Can't Do Buy It Canned

24y Susan Solomon

Those Who Can't Do Buy It Canned

Think out of the box, or get content out of a can? Read More

View article
R-E-S-P-E-C-T... Find Out What It Means to Thee
Media

R-E-S-P-E-C-T... Find Out What It Means to Thee

24y Rob Graham

R-E-S-P-E-C-T... Find Out What It Means to Thee

Pop-up ad blockers are commonplace. Online advertisers need new methods. How about a tried-and-true concept -- respect? Read More...

View article
How to Choose an Ad Network
Media

How to Choose an Ad Network

24y Tessa Wegert

How to Choose an Ad Network

Want blanket coverage or micro-niche targeting? Using new ad formats? Want to geotarget? Here's how to find an ad network that can handle your campaig...

View article
Siding With Goliath: Preaching What Permission Marketing Practices
Email

Siding With Goliath: Preaching What Permission Marketing Practices

24y Len Ellis

Siding With Goliath: Preaching What Permission Mar...

Behemoth Intel is championing permission marketing. So why don’t the liberal watchdogs see it that way? Read More...

View article
Forbes Dot-Conned
Media

Forbes Dot-Conned

24y Seana Mulcahy

Forbes Dot-Conned

Forbes is guaranteeing ad effectiveness. Is it an appealing offer or a con job? Seana takes a closer look. Read More...

View article
One Metric Can Tell the Tale
Media

One Metric Can Tell the Tale

24y Vin Crosbie

One Metric Can Tell the Tale

One particular site measurement speaks volumes about the potential success of charging for access. Read More...

View article
Wireless Surfer Numbers Grow
Data insights

Wireless Surfer Numbers Grow

24y Robyn Greenspan

Wireless Surfer Numbers Grow

Proving that Internet users are more than "mouse potatoes" are estimates that 10 million Americans are surfing from cell phones or PDAs, and nearly 19...

View article
Networks: Know Before You Go
Media

Networks: Know Before You Go

24y Tessa Wegert

Networks: Know Before You Go

When you make a network buy, you're putting the fate of your campaign in someone else's hands. Read More...

View article
Reflection or Reaction?
Media

Reflection or Reaction?

24y Seana Mulcahy

Reflection or Reaction?

September 11: To advertise or not to advertise? Read More

View article
Summer School Lessons
Media

Summer School Lessons

24y Susan Solomon

Summer School Lessons

Labor Day's over (although most of us labored all summer long). Susan tells us how this summer's lessons can be applied to work ahead. Read More...

View article
Locating Wireless Revenue, Value
Data insights

Locating Wireless Revenue, Value

24y Robyn Greenspan

Locating Wireless Revenue, Value

"Can you find me now?" may become the mantra among cell phone owners as research indicates that location-based services will likely become the next bi...

View article
Search Engine Results You Can Control
Media

Search Engine Results You Can Control

24y Tessa Wegert

Search Engine Results You Can Control

Don't throw yourself at the mercy of algorithmic search engine results. Read More...

View article
Hustlers, Upstarts, and Top Guns: The Tempo Dimension
Media

Hustlers, Upstarts, and Top Guns: The Tempo Dimension

24y Len Ellis

Hustlers, Upstarts, and Top Guns: The Tempo Dimens...

Speed, agility, and rapid reactive/analytic cycles win wars, chess games... and customers. Combine information and speed -- and wait for the competiti...

View article
Move Over Boomers, Here Come Your Kids!
Media

Move Over Boomers, Here Come Your Kids!

24y Seana Mulcahy

Move Over Boomers, Here Come Your Kids!

Nothing could match to power of Boomer market... until their (cyber)kids grew up. Read More...

View article
Shipping News
Media

Shipping News

24y Vin Crosbie

Shipping News

At sea about monetizing content? Become a sailor: Learn navigation, use your compass, and know the waters your sailing in. Read More...

View article
Media Buying on a Budget
Media

Media Buying on a Budget

24y Tessa Wegert

Media Buying on a Budget

Don't be intimidated by all those fancy online ads. There's room for the little guy, too! Read More...

View article
Fishing for Streamies
Media

Fishing for Streamies

24y Seana Mulcahy

Fishing for Streamies

Want audio and video? Want to download music to a PC, PDA, or other device? Yes? You're a 'streamie.' Read More...

View article
Is Integrated Marketing on Summer Vacation?
Media

Is Integrated Marketing on Summer Vacation?

24y Susan Solomon

Is Integrated Marketing on Summer Vacation?

Brought to you by...? Susan's take on this summer's big budget campaigns? Might be a good idea to invite the online and offline folks to the same comp...

View article
Pop-Up Warfare: Is Peace Possible?
Media

Pop-Up Warfare: Is Peace Possible?

24y Tessa Wegert

Pop-Up Warfare: Is Peace Possible?

Last week, Tessa discussed the war against pop-ups. This week, she suggest a peace treaty. Read More...

View article
Broadband Future Is Bright
Data insights

Broadband Future Is Bright

24y Robyn Greenspan

Broadband Future Is Bright

High-speed connections proliferate worldwide, with DSL taking a surprising lead over cable modems. Read More...

View article
Learning From the World, or Globalization Inverted
Media

Learning From the World, or Globalization Inverted

24y Len Ellis

Learning From the World, or Globalization Inverted

What's the opposite of globalization -- and why is it critical for the Web? Read More...

View article
Lies, Damn Lies, and Statistics
Media

Lies, Damn Lies, and Statistics

24y Vin Crosbie

Lies, Damn Lies, and Statistics

The Online Publishers Association says consumers spent $675 million for online content last year. What's content? According to OPA, it includes gift c...

View article
Drive-Through Branding
Media

Drive-Through Branding

24y Seana Mulcahy

Drive-Through Branding

Using online media to build brands quickly -- and strategically. Read More...

View article
More Value for the Customer and You
Media

More Value for the Customer and You

24y Rob Graham

More Value for the Customer and You

Ad formats looking all-too familiar? Rob reviews new tools and approaches to benefit you and your customers. Read More...

View article
1 181 182 183 184 185 228