Dynamic Logic absorbed DoubleClick's Ad Effectiveness unit last week. Is more consolidation what the industry needs? Read More...
View articleNearly half of development managers at large corporations plan to develop applications for wireless devices in the coming year, according to Evans Dat...
View articleThe Big Chill? Tig predicts frozen media budgets won't thaw until well into the year after next. Sounds like a long, cold winter. Read More...
View articleYou can put away that PowerPoint slide extolling the Internet's meteoric growth rate; the adoption curve has gone flat. Still, there are plenty of new...
View articleThose uninvited, invisible little apps lurking somewhere on your hard drive that serve up ads. Should software, or ads, have squatter's rights? Read M...
View articleIt's not rocket science. Ads that condescend, patronize, antagonize, annoy, insult, trick, or simply won't go away will not charm consumers, much less...
View articleBefore our readers start forming a lynch mob, Jim tries to set things straight, explaining further why he thinks the impression's days as a media curr...
View articleMarketing may not have its own Ten Commandments, but ethics are involved. Have you ever strayed from the straight and narrow? Here are some examples o...
View articleEven though residential installations continue to dominate the worldwide DSL market, Cahners In-Stat found that the business DSL market will provide a...
View article2002's to-do list: the online media buying issues that need to be fixed in the new year. Read More...
View articleAt first, trying to understand "sessions" seemed to Seana like trying to understand algebra. But she's figured it out, and you can, too. Read More...
View articleIn their efforts to woo traditional advertisers over to interactive, some are advocating for the banishment of the impression. Tom argues that the muc...
View articleJim wants the impression gone -- and he wants it gone now. Last week, he told you why. In this, the second of a two-part series, he tells you what sho...
View articleAre they examples of style over substance, or could one of them be the next big thing? Rob introduces several new technologies that are contenders for...
View articleWhat can a hillbilly with a sixth-grade education teach you about writing online? Learn how to cook up content as tasty as a mess of grits and hog jow...
View articleJim wants the impression gone -- and he wants it gone now. This week, he tells you why. In the second of this two-part series, he'll tell you what sho...
View articleIn this age of increasing consolidation, Gunji's been pondering where rich media technology players went wrong -- and how the industry can right itsel...
View articleCan Web inventory be sold like broadcast media, using the pre-empt approach? Tig thinks pre-empting could lower prices for advertisers and earn sites ...
View articleWhen are "permissioned" email lists not what they seem? Tom shares ways smart media buyers can figure out the reality of the situation. Read More...
View articleFind women fascinating but mysterious? Well, it may not help you understand your wife or girlfriend, but Seana does have some advice on targeting wome...
View articleCan the direct response and branding concepts be reconciled? Jim discusses how they might be in this further explanation of engagement branding. Read ...
View articleNearly three-quarters of the dial-up Internet subscribers in the United States are content with the quality of their Internet service, which is bad ne...
View articleWhen the cost of online advertising dramatically undercuts traditional media costs, marketing dollars will flow online. Tig continues his examination ...
View articleSeana buys media. Wedding gifts, too. Recently, she endured e-tail hell when she ordered from an online merchant -- one she'd chosen (as a media buyer...
View articleWhose numbers do you trust? Tom believes that question may soon be a bit easier to answer. Read More...
View articleToday's new technologies may not be the final chapter in interactive marketing, but they're certainly a worthy prologue. Read More...
View article"What is rational is real and what is real is rational." -- Georg Wilhelm Friedrich Hegel Read More...
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