If you resort to store-bought content, then you definitely want to check out two news "digesters" and see how content gathering is done right. Read Mo...
View articleIf you thought integrated marketing was challenging before, the advent of "anytime, anywhere" Internet access via mobile devices, interactive TV, kios...
View articleThe key to online media planning is to achieve a long-term slow-money strategy rather than use an aggressive short-term approach. It's wise to negotia...
View articleAfter trafficking out ads to the various sites that made the buy, our media planner analyzes and assembles the data for the postbuy document, coming u...
View articleGive the customers what they want. A favorite mantra -- obviously for good reason. The problem? All your competitors are doing just that. The solution...
View articleTom has peered into the darkness of a time before third-party serving -- and has stepped back from the abyss in horror. No wonder he suggests that pub...
View articleFor most start-ups, success and risk go hand in hand. Sure, some risks won't pay off -- that's just the way it is. But here's a strategy for decreasin...
View articleForrester predicts that 2001 is going to be the year for rich media. So there's a lot of opportunity out there for rich media companies. But before th...
View articleWe all understand the value of an incentive program in driving sales or other conversions. And we know how well viral marketing works online. Want to ...
View articleLast year Jim shared some predictions for the online advertising industry. This year he does a brief recap and offers a dim-sum plateful of new ones f...
View articleThis is the final article in Richard's four-part series on creating an advertising program for small sites. Today's focus is your sales strategy: pres...
View articleNumbers are great, sure. But sometimes they're valued less for the reality they represent than for the comfort they give. Some numbers just aren't ver...
View articleTom introduces a creative tool for those of you who have always wanted to become journalists -- the "negative-press generator." Read More...
View articleJust in time for the New Year, Bill's got a cautionary tale from the old. Read More...
View article'Twas the night before Christmas, when all through the house, a media planner was stirring with the click of his mouse. Read More...
View articleHow does one technically implement a directory-based or sponsorship-based advertising program? A few easy tips from Richard can show you how. Read Mor...
View articleA lot of online media goes unsold, maybe as high as 60 percent or more. Sellers speak of "rate card integrity," deviating only slightly from stated ra...
View articleTom's not going to be selfish and ask Santa for a black- market PlayStation 2. Instead, he's asking him to give a few gifts to some other folks in the...
View articleBill revisits the rich media world over the last year and reminisces. What's interesting is the stability of the rich media industry. Most traditional...
View articleWe've been waiting for it to happen for a couple of years now, and lo and behold, the web is finally growing up and being considered a legitimate medi...
View articleThis year brought mostly good news to the Internet advertising industry. Janet and Nancy review where we've been... and look ahead to where we're goin...
View articleWorldwide revenues from broadband wireless will reach $42 billion in five years, according to a study by ARC Group. Read More...
View articleSo your site has an audience advertisers want to reach. Now you're deciding on an ad model. Whatever you choose, remember: Your site should be designe...
View articleOur media planner jumps into the next stage of the buy: getting the client to sign off, checking with traffic and production for potential problems, a...
View articleSales reps often have to ask advertisers tough or sensitive questions. Anne provides examples of key questions for sales reps and tells you how to cus...
View articleEveryone's bashing online advertising, claiming it's not as effective as traditional media. Sophisticated advertisers know better, but we need to show...
View articleDSL subscriber rates slowed in Q3 2000, according to Instat, while Analysys found the most advanced DSL markets in Europe to be in Germany, Spain, and...
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