When will people start going to the Internet rather than print for content? Perhaps when advertising sales rival those of print or when content improv...
View articleFinding the right ad sales partner is complicated. Bigger isn't necessarily better (although it might be). An agency with a strong interactive focus m...
View articleConsumers love word of mouth. Design matters. Give away free samples. Be accessible. These are but a few of the lessons the web has to teach marketers...
View articleNothing can take the air out of an email marketer's tires like landing on the Realtime Blackhole List. If you end up there, your email newsletter won'...
View articleSellers always try to increase the price of inventory by convincing buyers that traffic, reach, content, and media brand matter. What really matters, ...
View articleHow do you set the price point at which your product will be offered? Aaron takes a look at one of the first things you want to do: Determine the marg...
View articleOpt-in strategies for commercial messages may work for web- based advertising and applications, but it's often unfit for wireless messages. Tom calls ...
View articleIn this and coming articles, Trude's looking at web-based educational offerings. Why should marketing professionals care? Because web-based training c...
View articleSometimes, putting PowerPoint into the hands of your sales reps can be disastrous. Here's how to create visual presentations that help sell your story...
View articleThe use of client-side software, or the "MetaNet," represents a fundamental shift from publisher-centric relationship models toward user-centric ones....
View articleIs media a commodity or not? Are price and service the only distinguishing factors that a buyer should take into consideration when putting together a...
View articleMany web marketers are looking at the wireless web frenzy, wondering how they can jump aboard the hype train. But age and experience beat hype and nov...
View articleThough some people talk of rep firms and ad networks as if they were the same animal, there are important differences between them. And understanding ...
View articleSo you think email marketing means sending advertisements to a list of email addresses? Blech! No wonder you're being left out in the cold. The power ...
View articleWhat's the "real" average CPM? Try $11. But don't get hung up on this. Very few buys should have a CPM of $11. Many will be less expensive, while othe...
View articleViral marketing is a great bang for the buck for many products and services. Tom gives you three principles for getting the most out of your viral eff...
View articleThough intranets are popular with management teams trying to improve corporate communication, most remain unpopular with employees. What gives? Build ...
View articleClickZ readers have asked, "Which sites out there have successfully applied training techniques to marketing objectives?" Never say Trude isn't obligi...
View articleMore than 28 million US online households are expected to use a high-speed Internet connection by 2005, according to a report by Jupiter Research. But...
View articleAt least four vendors at Internet World displayed various forms of 3D technology. Bill describes the new angle to 3D technology from Cryonetworks, Act...
View articleAn ad designed to appeal to Texans probably wouldn't appeal to Thais, even apart from the language barrier. As Internet usage expands worldwide, geota...
View articleStart holiday media buying plans now. Here's what to look for in shopping sites this year versus last year. Read More...
View articleIf content-rich sites had a better way to make money, would greater remuneration for writers and higher-quality content follow? Read More...
View articleContent providers who think rich media offerings will only get airtime on the PC are mistaken, according to a report by Forrester Research, which pred...
View articleIn our hypermediated, multicultural landscape, it's amazing how many companies have yet to address the world and its many languages in their media and...
View articleJanet and Nancy participated as judges for the Email Marketing Awards sponsored by MessageMedia and ClickZ. Finalists will be announced at a celebrato...
View articleRichard is a man with a mission. And that mission is to spare other small-business owners some of the hard lessons he's learned over the past five yea...
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