It can be hard for someone with a small business idea to find the resources to build it to its full potential. So when you're thinking of your great I...
View articleWhile online advertising suffers from the lingering effects of "banneritis," the smart media planners are searching for new ways to help their clients...
View articleDuring this last quarter of 1999, we will see more online shopping properties than have ever been on the web to date. You've got Christmas99.com, Holi...
View articleLast week, Janet and Nancy told us how to build and create targeted inventory with marketing research. Now they demonstrate how to take that informati...
View articleIt's easy to start a small business online. Nick means very small. Just you at home, building your business one step at a time. Maybe you have one or ...
View articleTom bumped into an old buddy at a conference last week. He asked Tom an interesting question. "If there's one single thing you hope every reader takes...
View articleRob thinks this e-commerce thing is pretty cool, to a point. But lately he's been suffering from human-being withdrawal. After moving more and more of...
View articleProfessional marketers in electronic commerce are embracing and improving promotional techniques originally developed for the offline world. As the In...
View articleThe moment of truth. A first month media plan for a big- name (or soon to be big-name) client. They're looking for big. They're looking for bad. They'...
View articleJanet and Nancy look at the cornerstone of building advertiser value -- information on your target audience. There are a variety of ways to gather inf...
View articleDig deep to figure out what the Internet is built on and you'll find this: It's built on connections between regular people. One thread, one connectio...
View articleLast week, the phrase that pays was evidently something akin to "Yes, Mr. Wetherell, I do have an ad management system that I'd be willing to sell." F...
View articleBy the time you read this, the news will probably be wrapping fish in most media buyers' and planners' kitchens. Excite@Home is going to be selling ke...
View articleJanet and Nancy pose a few questions that can help your site determine if your advertiser segmentation is all it could be. So, should advertiser conce...
View articleMen and women have contrasting shopping styles -- women like to touch and feel, men see and buy. And these differences are surfacing at the electronic...
View articleNick promised to talk about creating a small online business that is based in a local area. And when was the last time you read about a small, local I...
View articleIf Excite plans to change the way it sells advertising in 2000, it changes the way they do business. Tom says he hasn't heard from Excite directly on ...
View articleOnce upon a time, somewhere in the Western United States, there was a great famine. People jealously hoarded whatever targeted impressions they could ...
View articleAd supported sites should know the difference between user segmentation and advertiser segmentation. A gourmet cooking site might say it focuses on re...
View articleAs a radio show guest, Nick fielded a question from a caller about selling antique and rare books on structural engineering. Brilliant. This fellow ha...
View articleLosing money was fashionable for a while, but most dot-com companies have been jolted out of La-La Land by investors. Agencies are expected to make mo...
View articleHere's a scenario all planners and buyers face the second-to-last week of every month: The first month of your client's buy is almost over. And you've...
View articleHere's how to create a successful ad sponsored site, not! A hot new start-up has a great idea for a new web product or service that appeals to a wide ...
View articleThere's this thing that generals do when they send regular folk to war. They encourage the de-personalization of the enemy because it's easier to kill...
View articleExperience in traditional media planning or buying is a tremendous asset for online media planners. While many of the traditional media planning conce...
View articleJim reminisces the good ol' days. Standardized banners and impressions were the 'atom' of the online ad universe. You counted hits on server logs by h...
View articleThe World Wide Web isn't quite the level playing field it used to be. It's still accessible to every business, large and small, but the big guys make ...
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