Some basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Cente...
View articleFacebook launches a test run for video ads on its news feed. Read More...
View articleAdobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Read More...
View articleIn the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generat...
View articleI’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands. Read...
View articleNetflix has studied its users and found that a large number of American gogglebox watchers binge on content regularly, posing a potential threat to ma...
View articleOn-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (o...
View articleAccording to eMarketer, YouTube will bring Google a whopping $5.6 billion in gross global advertising revenues for 2013. Read More...
View articleMountain Dew's branded content hub may turn advertising into a profit center, as evidenced by their success with Green-Label.com. Read More...
View articleYouTube shares their most watched content of 2013, much of which actually came from creative brands. See how the "prankvertising" trend and other fact...
View articleConsider these 8 factors to develop successful digital marketing in China. Read More...
View articlePurposeful content that zeroes in on your customer's specific needs helps you gain a deeper level of engagement and develop customer loyalty. With a s...
View articleFollowing the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO ...
View articleIn the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level ta...
View articleAs the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Read ...
View articleBlending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb tr...
View articleImagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players,...
View articleVideo ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video ...
View articleColumnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. R...
View articleThe FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Read More...
View articleA November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Read More...
View articleEspecially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will rea...
View articleAs native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of you...
View articleCentury 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Read More...
View articleMarketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data a...
View articleA research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Read More...
View articleAgencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image ...
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