Solve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps. Read More...
View articleJust as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to...
View articleYou don't move people by pointing fingers. Holistic, collaborative leadership is key. Read More...
View articleClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions. Read More...
View articleWhether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of c...
View articleDigitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from ...
View articleWithin 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second ...
View articleThe mobile channel affords us the ability to learn what resonates with consumers, allowing us to immediately convert these insights into dynamically m...
View articleHow to harness the essence of the most successful campaigns at Cannes for your brand. Read More...
View articleThe unique preference of Millennials for the intersection of video, social, and mobile means that marketers specifically targeting them now have extre...
View articleWhile various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Read Mor...
View articleIncluding stats on YouTube's Generation C in Hong Kong. Read More...
View articleYouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content ...
View articleInstead of the six-second, multi-scene videos that run in a loop on Twitter's Vine app, Instagram users will get 15 seconds. Read More...
View articleCut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital...
View articleJust because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a r...
View articleThe partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Read More...
View articleMailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own add...
View articleMuch of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quie...
View articleWill we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Read...
View articleClose to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...
View articleMobile advertising updates in Asia Pacific. Read More...
View articleBefore you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel....
View articleUnder the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini...
View articleOver 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...
View articleThe bank's chief information officer shares his perspective on using social media for the feat. Read More...
View articleIt's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us a...
View article