Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to yo...
View articleOnline video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption. Read ...
View articleGoogle has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Faceboo...
View articleEven as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant. Read More...
View articleNew research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively...
View articleThe big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and direct...
View articleCapitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims...
View articleA new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....
View articleWhile the task of grabbing a consumer's attention and communicating a brand's proposition has become increasingly difficult, the rewards for the brand...
View articleA new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Read M...
View articleDoes cross-platform authentication hurt or help growth? Read More
View articleWoohoo, Android users can join the "cool kids club" as Twitter's Vine app has finally come to Google's operating system. Read More...
View articleIf you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Read More...
View articleLet's talk about how Apple Passbook relates to today's world and what's in it for you. Read More...
View articleWhether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply s...
View articleThe human-centric view of mobile means that the right person could be anyone, the right time and place could be anytime and anywhere. Read More...
View articleCreating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question...
View articleWhile it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by ...
View articleThis could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Read More...
View articleAs advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Read Mo...
View articleAlthough videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want t...
View articleWith new technologies and products come new opportunities to manipulate our industry, so it is important that publishers are vigilant when it comes to...
View articleYahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 mi...
View articleA new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity ...
View articleIt's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that al...
View articleArthur Policarpio, head of Mobext Asia Pacific, explains what SoLoMoCo as an emerging trend means for businesses. Read More...
View articleMove to programmatic marketing benefits innovative agency, clients - and the bottom line. Read More...
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