The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains cha...
View articleThese two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register. Read More...
View articleThere is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Sk...
View articleThe top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also ...
View articleThe company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success. Read M...
View articleZumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate fo...
View articleLead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of th...
View articleTake a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Read More...
View articleThis buying concept essentially changes the operating model between brands, media agencies, and publishers. Read More...
View articleRoughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Oo...
View articleWireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customer...
View articleThe company says the platform will help developers make apps "more social." Read More...
View articleIs responsive web design the definitive answer for delivering a seamless user experience across devices? Read More...
View articleIf mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backin...
View articleVisa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across th...
View articleSprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for bra...
View articleE-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Read More...
View articleYes! And here are four considerations of how and when. Read More...
View articlePeople who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO. Read More...
View articleIn this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Read More...
View articleConsumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impressi...
View articleThe Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nom...
View articleWith just a few minutes of preparation, you can have a few seconds of your customer's attention. Read More...
View articleThe Weather Company released a redesigned version of The Weather Channel app for Android yesterday. Read More...
View articleBefore you embark on any content marketing strategy, here are some questions you need to ask and answer. Read More...
View articleWe need to broaden the definition of a PC to include everything from the connected TV in the living room to the smartphone in your pocket. Read More...
View articleAre publishers are going to enable true premium inventory to be purchased in a way that lessens their control? Read More...
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