Here's a basic training principle for you: Enhance people's self-esteem. Enhance their self-esteem? Don't they already know they hold the power of lif...
View articleWhen Richard wrote about promotional strategies for small business, many of you asked why he didn't talk about search engine marketing firms. Richard ...
View articleWe've got projections of 10,000 digital marketplaces or trading exchanges by 2003. And it's been said "If your company is not building or planning to ...
View articleWhat does training have to do with marketing? Both rewire your mind to accept new ideas. Both give you confidence to use new skills. Both build trust....
View articleLook at the real bottom line of any Internet company, and what do you see? They own very little: no equipment, no infrastructure. Their entire assets ...
View articleEver wonder how much traffic you're losing simply because people are clicking on outdated URLs to your site? Well, there's an easy way to find out if ...
View articleHave you ever thought, "Gee, wouldn't it be cool if when someone is looking at any product in my online store, I could offer a list of related product...
View articleRichard is eleven weeks into his series on building an effective, profitable e-commerce site for $6,500. He thought he might actually miss the mark, b...
View articleNow that you know how your log files work, it's time to get into various traffic analysis techniques like Java Script and log analysis software. Richa...
View articleTraffic analysis metrics used to be pretty simple. We looked at things like how many times a page was viewed, or how many unique hosts (individual com...
View articleChris gives you ten astute observations from the field and tells you what to do about them. Starting with "The Customer Century is here" and continuin...
View articleReady to deliver customer orders? Then don't miss this! Prep your database and turn email into an instant business record. Read More...
View articleYou know how to manage the email coming in, but what do you do if you want to send a volume of email out to your customers? Fortunately, email marketi...
View articleSurprise, surprise. Ann took her two kids on a four-day Disney cruise to the Bahamas. The kids loved it... Ann survived. And was duly impressed by Dis...
View articleRichard could never understand why companies hate talking to the public. That is, until he got his own company and found out what a time sink that is....
View articleRichard gives you the exciting, hurly-burly world of shopping cart software. What the heck is it? The shopping cart works by basically keeping track o...
View articleRichard would like to tell you that setting up a merchant account and real-time credit card processing is quick and painless. But he'd be a big fat li...
View articleIt's spring in Austin, and Chris has noticed his favorite indicator of such: the redbud tree whose dark-pink blooming catches him by surprise every ye...
View articleWe have a $6,500 budget, and last week we spent $1,200 on a hosting solution. That leaves us with $5,300 going into our next task: choosing a web site...
View articleRichard identified nine essential systems a small business web site needs to have in place to do e-commerce like the big guys. Now he's going to build...
View articleRichard is here to tell you that this line you've been hearing that "...the Internet levels the playing field, allowing small businesses to compete wi...
View articleAny similarities between raising kids and creating a new web site? You bet. At birth, a web site will often be a reflection of its creators. In their ...
View articleMany merchants in cyberland are constantly making assumptions about customer preferences based on incomplete knowledge. And this incomplete knowledge ...
View articleNick argued last week that web sites share a numbing, vanilla blandness. But his mail says: "Hey, it's the same offline. So what's your point?" Well, ...
View articleShopping in the real world is not a linear experience; it's filled with little unexpected moments. By contrast, buying online is boring. One reason is...
View articleToday, the most desirable web sites are those that not only generate high traffic but also make campaigns easy to buy. A well-designed web site meets ...
View articleFear has been central to the seller/buyer relationship for a long time. The salesperson who never calls back after the sale in case the customer is di...
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