Consumers are interested in minimizing clutter and maximizing incentive, whereas advertisers want to show their ads to as many people in their target ...
View articleThere are a couple of routes you can take when starting your new Internet business. First, you could try to become the first mover in a new category a...
View articleWhen designing a web site interface, think ahead a bit. If you can anticipate some things that are likely to change or develop over the months to come...
View articleA study released several months before the recent security disasters shows some 46 percent of online shoppers have halted an online purchase out of se...
View articleSome of the most effective entrepreneurs are very unreasonable. They use being unreasonable as a tool. These are the people who get stuff done. They b...
View articleNick wants to look at the role of passion in building and promoting your business. It's well known that passion sells. The more breathless, the more e...
View articleWith Valentine's Day this week, Ann talks about something near and dear to her heart: site publishing. Pity the much-maligned site publishers. They ha...
View articleTruck-loads of VC cash have financed the arrival of hundreds of new start-ups online. With all this well-heeled competition, what are the options for ...
View articleTodd spent 15 years crafting information for a daily newspaper before going digital. He knows what large media companies should be doing, like riding ...
View articleThese are challenging times for small online businesses. With the advent of price-comparison agents and competition between big players like Wal-Mart ...
View articleWhat's your marketing model? That process by which you get your message out to the folks you want to attract, in a way that makes them want to buy fro...
View articleThe elevator pitch is something most small-business folk only get to dream about - it's those few precious words that can unlock big bucks from a VC g...
View articleIt's a hard thing for a proud small-biz web site owner to do, but Nick wants you to get a total stranger to come and look at your site. Find a friend ...
View articleIn the short history of e-commerce, 1999 may go down as the year of struggling e-commerce strategies for traditional bricks-and-mortar companies. As c...
View articleNick wants you to compare your business model to those of other, more established sites within your category. Business model? It's what you do, how yo...
View articleWant to set the hard-charging captains of e-commerce back on their heels? Just say privacy. It's like sunshine to a vampire: It stops them cold. It do...
View articleIt's sometimes all too easy to spot a small business online. The design and architecture of the site give it away. An important issue for any small bu...
View articleWhy doesn't the Net make it easier to buy groceries? Sure, in some large cities you can use Peapod.com and Webvan.com. But how come we can't order gro...
View articleMost consumer goods websites are missing their biggest opportunity this holiday season. Web surveys report a great explosion of consumer online shoppi...
View articleIt's all the rage. Everyone's talking about it. The media loves it. VC folks won't listen unless you do it. Do what? Do 'business-to-business' online....
View articleOver the last twelve months, some things have become easier for small business online. And some things have become harder. 'What's easier' is all the ...
View articleHere's a weird thing. How come there are so few sites that use testimonials? In the print world, testimonials have been used for decades. They provide...
View articleNick was going to talk about 'two ideas' this week, but there's something else going on that merits a little attention. Thousands of dot-com companies...
View articleThis is second in a mini series Nick started last week on how small business online can take advantage of the Christmas holiday season. Idea #1 is all...
View articleThe Christmas selling season is upon us, and Nick doesn't know whether to smile or run for the hills. While considering his options, he decided to wri...
View articleWhich is it? Personalization is good, giving each customer the individualized treatment they deserve. Personalization is bad, infringing on our privac...
View articleEvery time you turn around, someone else is spouting off ways to enhance the "stickiness" of your site: "Top Ten Ways to Make `Em Stick like Flies" or...
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