Traffic Up for NBCU Female Sites Despite Crowded Field
Media

Traffic Up for NBCU Female Sites Despite Crowded Field

18y Douglas Quenqua

Traffic Up for NBCU Female Sites Despite Crowded F...

Women@NBCU sells inventory across all NBCU's women-oriented properties, where traffic is up year-over-year for the 25th straight month. Read More...

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Miva Reboots with New Ad Platform
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Miva Reboots with New Ad Platform

18y Enid Burns

Miva Reboots with New Ad Platform

Ad network to roll out a new platform that handles formats beyond its staple pay-per-click advertising. Read More...

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Execs & Accounts: Push, Greystripe, Turn
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Execs & Accounts: Push, Greystripe, Turn

18y Enid Burns

Execs & Accounts: Push, Greystripe, Turn

Push promotes and hires; Greystripe grabs NBC project; Turn opens NY digs Read More...

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Average Search CPC Data by Category for Q2 2008
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Average Search CPC Data by Category for Q2 2008

18y rumo

Average Search CPC Data by Category for Q2 2008

Cost-per-click data by vertical category in search in the U.S. Read More...

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Mashup: 200 PR Execs, One Blender
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Mashup: 200 PR Execs, One Blender

18y Anna Maria Virzi

Mashup: 200 PR Execs, One Blender

How do you engage a group of more than 200 public relations professionals? Bring in George Wright, marketing manager of Blendtec, a company known for ...

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AOL's Ad Network Business Looks Weak
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AOL's Ad Network Business Looks Weak

18y Kate Kaye

AOL's Ad Network Business Looks Weak

Time Warner's AOL has spent much of the past year revamping its advertising operation, consolidating it under the Platform A brand, and restructuring ...

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Ads Stand Out in Seth MacFarlane's New 'Cavalcade'
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Ads Stand Out in Seth MacFarlane's New 'Cavalcade'

18y Zachary Rodgers

Ads Stand Out in Seth MacFarlane's New 'Cavalcade'

Seth McFarlane's Cavalcade of Cartoon Comedy has made its official debut, and the sponsor placements for Burger King are a good sight better than we'v...

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Like a Rolling Stone, Bill Day Moves to ScanScout
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Like a Rolling Stone, Bill Day Moves to ScanScout

18y Fred Aun

Like a Rolling Stone, Bill Day Moves to ScanScout

Founder of About.com replaces Waikit Lau, co-founder of the video ad targeting firm. Read More...

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Local Advertisers May Tune Out Google's TV Offering
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Local Advertisers May Tune Out Google's TV Offering

18y Kate Kaye

Local Advertisers May Tune Out Google's TV Offerin...

Lack of geographic targeting and hand-holding could deter small, local advertisers from using Google's TV Ads. Read More...

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Aegis Snags Search Specialist Range Online
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Aegis Snags Search Specialist Range Online

18y Zachary Rodgers

Aegis Snags Search Specialist Range Online

SEM, SEO and site optimization agency will be re-branded as iProspect. Read More...

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AOL Embraces Rivals in Homepage Redesign
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AOL Embraces Rivals in Homepage Redesign

18y Enid Burns

AOL Embraces Rivals in Homepage Redesign

AOL makes room for Gmail, Yahoo, and more on its updated homepage. Will advertisers follow? Read More...

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Execs & Accounts: Specific Media, GSI Interactive, 4INFO, Velti
Media

Execs & Accounts: Specific Media, GSI Interactive, 4INFO, Velti

18y Enid Burns

Execs & Accounts: Specific Media, GSI Interact...

Specific Media builds up staff; GSI Interactive brings in Michael Summers to head up usability research; 4INFO and Velti form partnership. Read More...

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Click or No Click, Google Says Paid Search Pays
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Click or No Click, Google Says Paid Search Pays

18y Enid Burns

Click or No Click, Google Says Paid Search Pays

Position matters in paid search, according to Google Read More...

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Brightcove to Drive German Video Network
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Brightcove to Drive German Video Network

18y Jack Marshall

Brightcove to Drive German Video Network

Video technology platform Brightcove has partnered with OMS, a German online sales and marketing network for regional newspapers, to create an ad-supp...

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HBOlab Experiments With Content in Ad-Free Zone
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HBOlab Experiments With Content in Ad-Free Zone

18y Douglas Quenqua

HBOlab Experiments With Content in Ad-Free Zone

New series foregoes advertising, for now, in experiment with form. Read More...

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'In An Absolut World' Hits Its Stride
Media

'In An Absolut World' Hits Its Stride

18y Zachary Rodgers

'In An Absolut World' Hits Its Stride

A year after it ditched its famous bottle campaign, Absolut's new marketing message finds its footing in a variety of media. Read More...

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Execs & Accounts: Nurun, Clickable, BrightRoll
Media

Execs & Accounts: Nurun, Clickable, BrightRoll

18y Enid Burns

Execs & Accounts: Nurun, Clickable, BrightRoll

Nurun hires former Digitas exec; AdGent 007 hires COO; BrightRoll adds two sales reps. Read More...

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Government Fans Flames Under Google's Hot Seat
Media

Government Fans Flames Under Google's Hot Seat

18y Kate Kaye

Government Fans Flames Under Google's Hot Seat

As I sit munching on a decadent brownie that came straight from Google's renowned cafeteria (don't be evil? ha!), I'm mulling the company's status in ...

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Karnstedt Out at Yahoo, Microsoft Vet Bradford In
Media

Karnstedt Out at Yahoo, Microsoft Vet Bradford In

18y Zachary Rodgers

Karnstedt Out at Yahoo, Microsoft Vet Bradford In

UPDATED: Joanne Bradford leaves Spot Runner after just four months; U.S. sales head David Karnstedt joins VC firm Redpoint. Read More...

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Quattro Delivers 'Where' to Mobile Advertisers
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Quattro Delivers 'Where' to Mobile Advertisers

18y Enid Burns

Quattro Delivers 'Where' to Mobile Advertisers

Mobile ad network partners with an iPhone application developer to target location-based ads to consumers. Read More...

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Google Partners with NBC Universal on TV Ads
Media

Google Partners with NBC Universal on TV Ads

18y Zachary Rodgers

Google Partners with NBC Universal on TV Ads

Advertising and research partnership is victory for Google's nascent TV ad delivery efforts. Read More...

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Allowing Web Users to Transact Through Ads
Media

Allowing Web Users to Transact Through Ads

18y Fred Aun

Allowing Web Users to Transact Through Ads

Technology from Adgregate Markets supports secure in-banner transactions without requiring a click-through. Read More...

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Execs & Accounts: MAGNA, Crisp Wireless, Hachette
Media

Execs & Accounts: MAGNA, Crisp Wireless, Hachette

18y Enid Burns

Execs & Accounts: MAGNA, Crisp Wireless, Hachette

MAGNA hires Elizabeth Herbst-Brady as president; Crisp Wireless names Thomas Foran chief revenue officer in timel for CTIA Wireless. Read More...

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AT&T Mobile Portal to Carry Yahoo OneSearch Results and Ads
Media

AT&T Mobile Portal to Carry Yahoo OneSearch Results and Ads

18y Enid Burns

AT&T Mobile Portal to Carry Yahoo OneSearch Re...

In its ongoing push to collaborate with carriers, Yahoo has signed a deal with AT&T that will put OneSearch on the carrier's portal Read More...

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McCain Still Wants Your Web Donations
Media

McCain Still Wants Your Web Donations

18y Kate Kaye

McCain Still Wants Your Web Donations

John McCain 2008 is no longer able to solicit or spend private donations now that he's accepted the Republican nomination Read More...

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Marketers Formally Object to Yahoo-Google Pact
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Marketers Formally Object to Yahoo-Google Pact

18y Zachary Rodgers

Marketers Formally Object to Yahoo-Google Pact

ANA pens letter to DOJ, asserting outsourcing deal will reduce choice and raise prices for advertisers. Read More...

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Zillow, Newspapers Expand Consortium Agreement
Media

Zillow, Newspapers Expand Consortium Agreement

18y Enid Burns

Zillow, Newspapers Expand Consortium Agreement

Deal will give real estate site greater reach in appeal to national advertisers. Read More...

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