LA Times, Seattle Times Bank on Local to Drive Ad Dollars
Media

LA Times, Seattle Times Bank on Local to Drive Ad Dollars

18y Kate Kaye

LA Times, Seattle Times Bank on Local to Drive Ad ...

LATimes.com and The Seattle Times Co. develop new features and products aimed at attracting local audiences plus local and regional ad dollars. Read M...

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Dockers Dabbles in TV/Social Convergence
Media

Dockers Dabbles in TV/Social Convergence

18y Fred Aun

Dockers Dabbles in TV/Social Convergence

Agency Draftfcb leverages Mixercast's social media marketing platform for tie-in with Tonight Show Read More...

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DoubleClick's DART to Work with Mobile Ad Networks
Media

DoubleClick's DART to Work with Mobile Ad Networks

18y Enid Burns

DoubleClick's DART to Work with Mobile Ad Networks

Integration into DoubleClick's DART makes mobile segmentation emulate the Web. Read More...

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Politics, Religion, Race, and Paid Search
Media

Politics, Religion, Race, and Paid Search

18y Anna Maria Virzi

Politics, Religion, Race, and Paid Search

A day after Senator Barack Obama denounced his former pastor and his statements, a search for "rev Read More...

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IAC Earnings: Rising Google Lifts All Search Partners
Media

IAC Earnings: Rising Google Lifts All Search Partners

18y Zachary Rodgers

IAC Earnings: Rising Google Lifts All Search Partn...

IAC's media and advertising revenues enjoyed a Q1 boost thanks to the company's renewed ad partnership with Google Read More...

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A New Journey for Gawker Travel Blog
Media

A New Journey for Gawker Travel Blog

18y Anna Maria Virzi

A New Journey for Gawker Travel Blog

Curbed Network, an urban real estate blog, takes possession of Gawker Media's Gridskipper travel blog tomorrow. On the phone with Curbed president Loc...

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Google Artist Doodles
Media

Google Artist Doodles

18y Enid Burns

Google Artist Doodles

The MET in NY has a special exhibit right now Jeff Koons on the Roof , which possibly I can see a glimmer of from the roof of my building Read More...

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When Failure Is the ROI Goal
Media

When Failure Is the ROI Goal

18y Rebecca Lieb

When Failure Is the ROI Goal

Shouldn't marketing be more than just going through the motions? Over coffee the other day, one of the top e-mail consultants in the country told me a...

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Twitter, Tiny but Tweeting Away
Media

Twitter, Tiny but Tweeting Away

18y Anna Maria Virzi

Twitter, Tiny but Tweeting Away

This in from Hitwise: Twitter, a social network/micro-blog, has seen traffic climb 60 percent over the past month. Hitwise puts Twitter's size into pe...

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AOL Struggles to Match Competitors' Growth
Media

AOL Struggles to Match Competitors' Growth

18y Zachary Rodgers

AOL Struggles to Match Competitors' Growth

Execs made the case AOL had finally set the stage for better ad growth. Read More...

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New Service to Track Average CPMs by Site
Media

New Service to Track Average CPMs by Site

18y Douglas Quenqua

New Service to Track Average CPMs by Site

Firm will anonymously collect pricing data from agencies and clients, then use it to calculate an average CPM per site. Read More...

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AOL's Platform A Integrates Tacoda Across Network
Media

AOL's Platform A Integrates Tacoda Across Network

18y Fred Aun

AOL's Platform A Integrates Tacoda Across Network

Tacoda's platform will replace Advertising.com's existing behavioral targeting technology. Read More...

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Execs & Accounts: Beyond Interaction, Euro RSCG, Agency.com
Media

Execs & Accounts: Beyond Interaction, Euro RSCG, Agency.com

18y Enid Burns

Execs & Accounts: Beyond Interaction, Euro RSCG, A...

Deziel joins MediaCom's Beyond; Thomas is promoted at Euro RSCG; Agency.com names new creative director on Mars account. Read More...

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STD's: No Laughing Matter
Media

STD's: No Laughing Matter

18y Zachary Rodgers

STD's: No Laughing Matter

Except when they are Read More

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Grand Theft Auto: Not the Placement You'd Expect
Media

Grand Theft Auto: Not the Placement You'd Expect

18y Zachary Rodgers

Grand Theft Auto: Not the Placement You'd Expect

Rockstar Games released the fourth installation in its Grand Theft Auto franchise today, an d the game's soft porn Web ads are popping up in some odd ...

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Publicis Digital Revenues Now 18 Percent of Business
Media

Publicis Digital Revenues Now 18 Percent of Business

18y Zachary Rodgers

Publicis Digital Revenues Now 18 Percent of Busine...

Its acquisitions of Digitas and Business Interactif last year helped boost Publicis' digital revenues to 18 percent of the total pie in Q1 as the hold...

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Report: Adify Sold to Cox for $300M
Media

Report: Adify Sold to Cox for $300M

18y Anna Maria Virzi

Report: Adify Sold to Cox for $300M

Advertising network Adify is being acquired by Cox Enterprises for $300 million, the Associated Press is reporting Read More...

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Cox Banks on Online Ad Synergy with Adify Buy
Media

Cox Banks on Online Ad Synergy with Adify Buy

18y Kate Kaye

Cox Banks on Online Ad Synergy with Adify Buy

With purchase of two-year-old firm, Cox puts its faith in the continued health of the ad network and management space. Read More...

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Promotions Could Overtake Display and Search Says Report
Media

Promotions Could Overtake Display and Search Says Report

18y Douglas Quenqua

Promotions Could Overtake Display and Search Says ...

Spending on online promotions could reach $22.8 billion over the next five years, predicts a new Borrell Associates report. Read More...

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Google, Mobile Marketing Association Pursue Differing Ad Standards
Media

Google, Mobile Marketing Association Pursue Differing Ad Standards

18y Enid Burns

Google, Mobile Marketing Association Pursue Differ...

Will a lack of standard ad formats hurt the fledging mobile ad sector, or will it encourage innovation? Read More...

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Warner Bros. Bets Big on Web Ads With TheWB.com, KidsWB
Media

Warner Bros. Bets Big on Web Ads With TheWB.com, KidsWB

18y Zachary Rodgers

Warner Bros. Bets Big on Web Ads With TheWB.com, K...

&J, McDonalds, and Mattel are among launch sponsors of new digital platforms. Read More...

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The WB Will Not Be Televised
Media

The WB Will Not Be Televised

18y Rebecca Lieb

The WB Will Not Be Televised

"The next great network will not be televised." With this, and other grandiose pronouncements, Warner Bros Read More...

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Obama Local Media Spending
Media

Obama Local Media Spending

18y Kate Kaye

Obama Local Media Spending

Barack Obama's campaign paid over $145,000 to local media buying firm Centro in February and March, according to FEC filings Read More...

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Google, Champion of Small Biz on Capitol Hill
Media

Google, Champion of Small Biz on Capitol Hill

18y Kate Kaye

Google, Champion of Small Biz on Capitol Hill

Please don't stifle online advertising! That was Google's plea during last week's House Committee on Small Business hearing on "The Role of Small Busi...

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ClickZ Job Board: Start Your Hunt Here
Media

ClickZ Job Board: Start Your Hunt Here

18y Anna Maria Virzi

ClickZ Job Board: Start Your Hunt Here

Looking for an Internet marketing job? Newly posted openings on the ClickZ Job Board include online program director, senior art director, Web designe...

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Marketers Begin to Assess HD Video Ads
Media

Marketers Begin to Assess HD Video Ads

18y Enid Burns

Marketers Begin to Assess HD Video Ads

Adobe, Intel, and Epson were among the first advertisers to run high definition video ads in online ad buys. Read More...

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Epic Hires Cyber Fraud Inspectors to Burnish Image
Media

Epic Hires Cyber Fraud Inspectors to Burnish Image

18y Kate Kaye

Epic Hires Cyber Fraud Inspectors to Burnish Image

Firm formerly known as AzoogleAds hires from New York and Florida Attorney General offices, including one who investigated the firm. Read More...

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