Microsoft Acquires YaData for Customer Segmentation
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Microsoft Acquires YaData for Customer Segmentation

18y Matthew G. Nelson

Microsoft Acquires YaData for Customer Segmentatio...

Israel-based company's technology will be deployed through Microsoft's Advertiser and Publisher Solutions group. Read More...

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Google's Declining Click Volume: Theories
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Google's Declining Click Volume: Theories

18y Zachary Rodgers

Google's Declining Click Volume: Theories

So you've probably already read about the comScore data published yesterday suggesting Google's paid clicks are no longer growing as fast as they once...

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Long Live the Pre-Roll (for Now)
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Long Live the Pre-Roll (for Now)

18y Anna Maria Virzi

Long Live the Pre-Roll (for Now)

Hate pre-roll video ads? Don't count on them going away anytime soon. Heavy Media's John Lumpkin and Voxant CEO Marcien Jenckes both made that assessm...

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Shame on EA, Publishers, and In-Game Advertisers
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Shame on EA, Publishers, and In-Game Advertisers

18y Enid Burns

Shame on EA, Publishers, and In-Game Advertisers

One of GameSpot.com's "Best Games of 2007 Dubious Honors" awards is the " Most Despicable Use of In-Game Advertising. " An honor executives from Micro...

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Denuo to Advise Blinkx on Video Search and Network Ads
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Denuo to Advise Blinkx on Video Search and Network Ads

18y Zachary Rodgers

Denuo to Advise Blinkx on Video Search and Network...

Publicis-owned consultancy will advise video search and ad firm on formats and targeting methods. Read More...

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Otto Digital's Mendez Launches Optimization, Marketing Firm
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Otto Digital's Mendez Launches Optimization, Marketing Firm

18y Enid Burns

Otto Digital's Mendez Launches Optimization, Marke...

An agency aims to bring advertisers and agencies one step closer to technology companies. Read More...

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Bolt Man Back with Casual Gaming Ad Network
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Bolt Man Back with Casual Gaming Ad Network

18y Matthew G. Nelson

Bolt Man Back with Casual Gaming Ad Network

Founder of now-defunt Bolt Media, Jay Gould, has resurfaced following an unsuccessful acquisition bid for Bolt by GoFish last year. Read More...

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Execs & Accounts for February 27, 2008
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Execs & Accounts for February 27, 2008

18y Matthew G. Nelson

Execs & Accounts for February 27, 2008

MTVN gives Glorioso new position; GroupM promotes Montgomery; NBC Sports selects Crisp Wireless Read More...

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Top 50 Advertisers by Media Value in December, 2007
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Top 50 Advertisers by Media Value in December, 2007

18y rumo

Top 50 Advertisers by Media Value in December, 200...

Rankings of the top 50 Internet advertisers by media value in December 2007. Read More...

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GoFish Hooks WeeWorld
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GoFish Hooks WeeWorld

18y Matthew G. Nelson

GoFish Hooks WeeWorld

After officially launching its kids oriented ad network last week, GoFish wasted no time in signing avatar-based social network WeeWorld to its list o...

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Puff Daddy Tries Widgets to Promote his Vodka
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Puff Daddy Tries Widgets to Promote his Vodka

18y Matthew G. Nelson

Puff Daddy Tries Widgets to Promote his Vodka

The alcohol industry is regulated heavily by the Federal Government as to exactly how and where it can advertise, and that includes online Read More...

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Leap Year: Let's Party
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Leap Year: Let's Party

18y Anna Maria Virzi

Leap Year: Let's Party

Are you a Leaper? Some calendar challenged people, going by the name of The Quadrennial Council , want your attention -- and sympathy. "People born on...

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Quote of the Day: Microsoft/Atlas "Engagement Mapping"
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Quote of the Day: Microsoft/Atlas "Engagement Mapping"

18y Zachary Rodgers

Quote of the Day: Microsoft/Atlas "Engagement Mapp...

"The cynic in me isn’t surprised that Microsoft’s got a long line of agencies waiting to test this stuff, since it justifies spending more money on ad...

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ClickZ at Politics Online Conference Next Week
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ClickZ at Politics Online Conference Next Week

18y Kate Kaye

ClickZ at Politics Online Conference Next Week

As you may know, ClickZ News has been dedicated to covering the online presidential campaign ads in our Campaign '08 section Read More...

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Citysearch Wields Local Sales Force in Marchex Deal
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Citysearch Wields Local Sales Force in Marchex Deal

18y Kate Kaye

Citysearch Wields Local Sales Force in Marchex Dea...

IAC/InterActiveCorp partners with Marchex to branch out its business listings and reviews to Marchex's 150,000 geo-centric sites. Read More...

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FTC Takes Wait-and-See Attitude Towards IAB Privacy Guidelines
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FTC Takes Wait-and-See Attitude Towards IAB Privacy Guidelines

18y Kate Kaye

FTC Takes Wait-and-See Attitude Towards IAB Privac...

UPDATE: The Interactive Advertising Bureau promotes lowest-common-denominator approach to its new guidelines, as government regulators threaten more i...

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Yahoo to Launch Open Search Platform
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Yahoo to Launch Open Search Platform

18y Kevin Newcomb

Yahoo to Launch Open Search Platform

Move allows site owners to influence their presence in Yahoo's search results. Read More...

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Report: 2007 Interactive Ad Revenue to Exceed $21 Billion
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Report: 2007 Interactive Ad Revenue to Exceed $21 Billion

18y Fred Aun

Report: 2007 Interactive Ad Revenue to Exceed $21 ...

Interactive Advertising Bureau, Pricewaterhouse Coopers say revenue jumped 25 percent. Read More...

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Campaign Tracker, for Politicos on the Go
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Campaign Tracker, for Politicos on the Go

18y Matthew G. Nelson

Campaign Tracker, for Politicos on the Go

With the election year upon us, some voters may want to get their information and coverage of the big event wherever they go Read More...

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Going Off Your Feed
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Going Off Your Feed

18y Rebecca Lieb

Going Off Your Feed

Changing the way your RSS feeds work isn't something to be undertaken lightly -- particularly if you've got popular feeds with thousands and thousands...

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Smaller Sites Scored in 2007 as Pricier Portals Were Snubbed
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Smaller Sites Scored in 2007 as Pricier Portals Were Snubbed

18y Zachary Rodgers

Smaller Sites Scored in 2007 as Pricier Portals We...

Portal price hikes last year helped drive Avenue A/Razorfish to buy more ads from niche properties. Read More...

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Execs & Accounts for February 25, 2008
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Execs & Accounts for February 25, 2008

18y Matthew G. Nelson

Execs & Accounts for February 25, 2008

Organic hires Kerho from Nissan; AOL deploys Quigo on its own sites; Heavy gets heavier by six execs. Read More...

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Kelsey: U.S. Interactive Ad Revenues to Hit $62.4 Billion by 2012
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Kelsey: U.S. Interactive Ad Revenues to Hit $62.4 Billion by 2012

18y Matthew G. Nelson

Kelsey: U.S. Interactive Ad Revenues to Hit $62.4 ...

Annual report forecasts global boom in Web ad services start-ups. Read More...

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Local.com Has High Hopes for Beefed Up Sales Team
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Local.com Has High Hopes for Beefed Up Sales Team

18y Fred Aun

Local.com Has High Hopes for Beefed Up Sales Team

UPDATE: Local.com now has 50 sales people, 40 more than it had a few weeks ago. Read More...

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Atlas Unveils Multi-Channel Conversion Attribution
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Atlas Unveils Multi-Channel Conversion Attribution

18y Enid Burns

Atlas Unveils Multi-Channel Conversion Attribution

UPDATE: Engagement ROI offering lets marketers assign value to channels and individual sites. Read More...

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European Regulators Delay Verdict on Search Data Storage
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European Regulators Delay Verdict on Search Data Storage

18y Jack Marshall

European Regulators Delay Verdict on Search Data S...

EU regulators have delayed their verdict on the length of time that search engines such as Google and Yahoo can legally retain user data Read More...

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Ultramercial: We Do Engagement Pricing Too!
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Ultramercial: We Do Engagement Pricing Too!

18y Zachary Rodgers

Ultramercial: We Do Engagement Pricing Too!

In the wake of our coverage of VideoEgg's new "per engagement" pricing strategy , I heard from an old school engagement player: Ultramercial Read More...

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