Fashion, Social Causes Mix in Kenneth Cole Digital Campaigns
Media

Fashion, Social Causes Mix in Kenneth Cole Digital Campaigns

18y Enid Burns

Fashion, Social Causes Mix in Kenneth Cole Digital...

Kenneth Cole Productions puts itself out there with a new issues-based blog and video campaign. Read More...

View article
With New Fisheye Camera, Red Bull Involves Fans in Surf Clips
Media

With New Fisheye Camera, Red Bull Involves Fans in Surf Clips

18y Matthew G. Nelson

With New Fisheye Camera, Red Bull Involves Fans in...

360-degree camera technology lets Web users control a video's perspective. Read More...

View article
TheStreet.com on Path to More Ads, Less Subs
Media

TheStreet.com on Path to More Ads, Less Subs

18y Kate Kaye

TheStreet.com on Path to More Ads, Less Subs

The company reported a 134 percent jump in full year 2007 revenue from non-financial advertising over 2006, and a boost in marketing revenues compared...

View article
Execs & Accounts for February 22, 2008
Media

Execs & Accounts for February 22, 2008

18y Matthew G. Nelson

Execs & Accounts for February 22, 2008

Nike hires Aragones to focus on digital; Red Bricks Media signs three big name clients; AdOn Network promotes five execs following acquisition. Read M...

View article
Primary Season Signals Adoption of Online Ads by Political Campaigns
Media

Primary Season Signals Adoption of Online Ads by Political Campaigns

18y Kate Kaye

Primary Season Signals Adoption of Online Ads by P...

An overview of which presidential candidates ran display ads in '07 and into the 2008 primary season, where and how they did it, and how they measured...

View article
B'lo News and Others Join Yahoo Newspaper Group
Media

B'lo News and Others Join Yahoo Newspaper Group

18y Kate Kaye

B'lo News and Others Join Yahoo Newspaper Group

Finally I have a truly personal connection with the Yahoo Newspaper Consortium Read More...

View article
The Local Burrito on MySpace
Media

The Local Burrito on MySpace

18y Enid Burns

The Local Burrito on MySpace

It took a while Read More

View article
Google Launches AdSense for Video Beta Program
Media

Google Launches AdSense for Video Beta Program

18y Matthew G. Nelson

Google Launches AdSense for Video Beta Program

Text and graphical overlay ads will be contextually paired with video publisher content over a new Google Video Advertising Solutions site. Read More...

View article
Kraft Mines for Comedy Cred with Tassimo Webisodes
Media

Kraft Mines for Comedy Cred with Tassimo Webisodes

18y Fred Aun

Kraft Mines for Comedy Cred with Tassimo Webisodes

A Webisode series promoting Kraft's Tassimo beverage machine features work by the Upright Citizens Brigade. Read More...

View article
OpenX Taps Former AOL CEO as Chairman
Media

OpenX Taps Former AOL CEO as Chairman

18y Enid Burns

OpenX Taps Former AOL CEO as Chairman

OpenX, formerly Openads, followed a $15.5 million funding round with the appointment of former AOL CEO Jonathan Miller as chairman of its board. Read ...

View article
NBC Breaks Out the Classic Shows for Online Viewing
Media

NBC Breaks Out the Classic Shows for Online Viewing

18y Matthew G. Nelson

NBC Breaks Out the Classic Shows for Online Viewin...

NBC Digital Entertainment and NBC Universal Cable Entertainment are breaking into their vaults and pulling out some of their classic television shows ...

View article
Defining and Measuring Engagement
Media

Defining and Measuring Engagement

18y Anna Maria Virzi

Defining and Measuring Engagement

Digital advertising, marketing, and publishing executives today deliberated over what "engagement" means for their business and clients Read More...

View article
A Tale of Two (Three Actually) Behavioral Ad Standards Projects
Media

A Tale of Two (Three Actually) Behavioral Ad Standards Projects

18y Zachary Rodgers

A Tale of Two (Three Actually) Behavioral Ad Stand...

There's a ton of action right now around behavioral targeting standards Read More...

View article
AOL, Domesticated
Media

AOL, Domesticated

18y Enid Burns

AOL, Domesticated

Hot from the oven Read More

View article
A Vegan's Search Recipe: Beef Recall
Media

A Vegan's Search Recipe: Beef Recall

18y Anna Maria Virzi

A Vegan's Search Recipe: Beef Recall

What do the Humane Society of the United States and "The New York Times" have in common? Each purchased the keywords for "beef recall" on Google, givi...

View article
Facebook's Mike Murphy Adds Global Sales Duties
Media

Facebook's Mike Murphy Adds Global Sales Duties

18y Zachary Rodgers

Facebook's Mike Murphy Adds Global Sales Duties

Promotion comes as Facebook announces departure of Chief Revenue Officer Owen Van Natta. Read More...

View article
VideoEgg Offers 'Per Engagement' Pricing
Media

VideoEgg Offers 'Per Engagement' Pricing

18y Zachary Rodgers

VideoEgg Offers 'Per Engagement' Pricing

New ad offering lets brand marketers pay 75 cents per user interaction with their video or other content. Read More...

View article
Nickelodeon Acquires Babunga.com, Strengthens Parents Marketing Opportunity
Media

Nickelodeon Acquires Babunga.com, Strengthens Parents Marketing Opportunity

18y Matthew G. Nelson

Nickelodeon Acquires Babunga.com, Strengthens Pare...

Kid-oriented brand launches ParentsConnect Network to market directly to those holding the wallet. Read More...

View article
Execs & Accounts for February 20, 2008
Media

Execs & Accounts for February 20, 2008

18y Matthew G. Nelson

Execs & Accounts for February 20, 2008

Idearc makes Mueller CEO; Avenue A | Razorfish helps Crystal Light get women pumped up. Read More...

View article
Mining Game Franchises for Ad Dollars
Media

Mining Game Franchises for Ad Dollars

18y Enid Burns

Mining Game Franchises for Ad Dollars

In-game advertising in game sports franchises, driving simulations, gritty, real-world depictions where brands help convince while allowing brands to ...

View article
Some Transactional Assembly Required
Media

Some Transactional Assembly Required

18y Enid Burns

Some Transactional Assembly Required

Ordering your Arild sofa and Ramvik coffee table living room furniture online from Ikea this week? Well you can order it, but the site won't be able t...

View article
GoFish Creates Ad Network to Rep Kids' Sites
Media

GoFish Creates Ad Network to Rep Kids' Sites

18y Matthew G. Nelson

GoFish Creates Ad Network to Rep Kids' Sites

Children's ad network aims to move in on Disney and Nickelodeon. Read More...

View article
Scion Uses Widgets to Promote Three Models
Media

Scion Uses Widgets to Promote Three Models

18y Matthew G. Nelson

Scion Uses Widgets to Promote Three Models

Rich media firm Interpolls created and is distributing a shareable widget for the car maker. Read More...

View article
Advertising Placements by Industry and Top Sponsored Links, January 2008
Media

Advertising Placements by Industry and Top Sponsored Links, January 2008

18y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links. Read More...

View article
Execs & Accounts for February 19, 2008
Media

Execs & Accounts for February 19, 2008

18y Matthew G. Nelson

Execs & Accounts for February 19, 2008

Tacoda hires Adrian Lacey to run London office; Digital Pulp launches site for Redken. Read More...

View article
Video Ads on Google Results Pages: How and Why
Media

Video Ads on Google Results Pages: How and Why

18y Zachary Rodgers

Video Ads on Google Results Pages: How and Why

Beginning next week, Google plans to test video insertions on its famously QWERTY search results pages Read More...

View article
Less Wind for Domain Kiting
Media

Less Wind for Domain Kiting

18y Enid Burns

Less Wind for Domain Kiting

Domain tasting ( define ) and kiting ( define ), where Web wrongdoers register domains for the five-day trial period to run ads or other quick moneyma...

View article
1 137 138 139 140 141 684