JPMorgan analyst report blames non-premium ads on social networks for low CPM rates in 2007. Read More...
View articleVendor helps ISPs track online activities of their subscribers for behavioral targeting. Read More...
View articleWho says out of home displays are all lean back, or stand back? Increasingly, they're becoming more interactive Read More...
View articleThe Scottish Government plans to target young gamers age 15 to 24 through in-game advertising, in an effort to reduce drunk driving Read More...
View articleTV owners who rely on analog sets for over-the-air programming will get an assist to move into the digital era and avoid losing service. Starting toda...
View articleMaybe Sisyphus is more like it. Despite continual efforts to improve targeting and engagement with social networking consumers, success stories are st...
View articleBaby steps were taken in '07 to adjust audience measurement for a maturing Web, but publishers remain disgruntled, media consumption continues to evol...
View articleYouTube swipes Di Cesare from Microsoft; Qualman joins EF Education; Stallion taps IMC for Power Pockets apparel campaign. Read More...
View articleI’m doing some research on search ads targeted to issue-based keywords by political campaigns Read More...
View articleMajor offline advertising firm Valassis is "going where the consumers are" and repositioning itself to rely heavily on an online portal site called Re...
View articleMotricity, a company that builds and runs mobile storefronts for carriers, said today it completed the $135 million acquisition of InfoSpace's mobile ...
View articlePolitical rallies and marches are nothing new, and online campaigning is a well known trend, but when the two come together with a bunch of gnomes, it...
View articleIn-game and around-game advertising graduated from experimental budgets to a "must-have" buy. Read More...
View articleMarketers moved beyond pre-roll ads in '07, but overlays haven't appealed to everyone. Read More...
View articleWhat trends should be watched in the coming year? Advertising agency JWT today released its list of 80 things to watch in 2008 Read More...
View articleAlready one of the largest digital advertising services firms, Aegis Group is expanding its European presence with the acquisition of Extenseo, a sear...
View articleThree days before her assassination , Pakistan opposition leader Benazir Bhutto made an online appeal for donations Read More...
View articleNext year, fewer small and rushed virtual world campaigns can be expected, as advertisers will look for opportunities to create larger projects tied t...
View articleThe local online ad market remains a tough one to navigate, yet traditional media firms, Web pure-plays, IYPs, and others are up for the challenge. Re...
View articleGood Health hires four; Hola Networks signs two pubs; AirG helps troubled kids. Read More...
View articleApple's iPhone, other Wi-Fi handsets seen as cracking open mobile ad market in year ahead. Read More...
View articleMere days after Congressman Joe Barton sent a letter to Google CEO Eric Schmidt , complaining that Google was giving him the cold shoulder, relations ...
View articleTattooed Santas and decapitated elves are among the seasonal spectacles on display as agencies spread holiday cheer to clients past, present and (they...
View articleStarcom's Pixel gains central role at SMG; Warner Bros. Home Entertainment Group taps Quinn for interactive sales; Neiman Group taps Campbell for onli...
View articleThe FTC may have OK'd the Google/DoubleClick deal , but just hold your horses Read More...
View articleIn the first three quarters of 2007, the overall ad spend in the U.S Read More...
View articleUnilever's Dove has gotten traction from YouTube with its Evolution and Onslaught Read More...
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