NYTimes.com Still Running Pop-ups
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NYTimes.com Still Running Pop-ups

18y Kate Kaye

NYTimes.com Still Running Pop-ups

Pop-ups don't get anywhere near the attention from the trade media or industry pundits and research firms the way they used to a few years ago Read Mo...

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2008 Outlook: No Sign of a Cooldown in Local Online Ads
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2008 Outlook: No Sign of a Cooldown in Local Online Ads

18y Fred Aun

2008 Outlook: No Sign of a Cooldown in Local Onlin...

Borrell researchers say growth projections are rosier than previous prediction. Read More...

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Execs & Accounts for December 10, 2007
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Execs & Accounts for December 10, 2007

18y Matthew G. Nelson

Execs & Accounts for December 10, 2007

Cossette Communications moves Quenneville to New York; Break.com names sales VP; Warner Home Video taps Viewpoint for rich media ads Read More...

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Gap Takes to NYC Streets for Holiday Campaign
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Gap Takes to NYC Streets for Holiday Campaign

18y Enid Burns

Gap Takes to NYC Streets for Holiday Campaign

Yahoo powers a holiday promotion for the retailer with street teams around Manhattan and ads across the Yahoo network. Read More...

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Corporate Bloggers Share Insights with New 'Blog Council'
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Corporate Bloggers Share Insights with New 'Blog Council'

18y Matthew G. Nelson

Corporate Bloggers Share Insights with New 'Blog C...

Coca-Cola, Dell and Microsoft are among initial members of corporate blogging club. Read More...

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Mobile Ad Firm Outsources Sales
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Mobile Ad Firm Outsources Sales

18y Enid Burns

Mobile Ad Firm Outsources Sales

Mobile ad companies focused on building technology for ad serving are finding it's better to outsource the sales of such ads. Read More...

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Execs & Accounts for December 7, 2007
Media

Execs & Accounts for December 7, 2007

18y Matthew G. Nelson

Execs & Accounts for December 7, 2007

EVB creates post for Walter; R/GA gives L'Oreal Paris a makeover. Read More...

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Search Engine Results Pages Turn Into Destinations
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Search Engine Results Pages Turn Into Destinations

18y Enid Burns

Search Engine Results Pages Turn Into Destinations

ComScore study also finds Google increasingly refers traffic to YouTube and other internal channels. Read More...

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Questions for Frazier Miller, General Manager of Yahoo Local
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Questions for Frazier Miller, General Manager of Yahoo Local

18y Zachary Rodgers

Questions for Frazier Miller, General Manager of Y...

Miller discusses online reviews, a new hyper-local pilot program and the his division's increasing alignment with search. Read More...

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Revenue Science Pairs Behavioral Targeting with Exchange Model
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Revenue Science Pairs Behavioral Targeting with Exchange Model

18y Kate Kaye

Revenue Science Pairs Behavioral Targeting with Ex...

The company has been awarded a U.S. Patent for its exchange-style technology, but the platform is for use behind the scenes only for now. Read More...

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Coca-Cola Migrates Virtual World to There.com
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Coca-Cola Migrates Virtual World to There.com

18y Matthew G. Nelson

Coca-Cola Migrates Virtual World to There.com

Branding investment by the world's best known brand seen as a shot in the arm for virtual world marketing. Read More...

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User-Generated Radio Site to Sell Custom Campaigns Direct to Advertisers
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User-Generated Radio Site to Sell Custom Campaigns Direct to Advertisers

18y Kate Kaye

User-Generated Radio Site to Sell Custom Campaigns...

Web radio site BlogTalkRadio has hired a terrestrial radio vet to sell standard and custom ad offerings to advertisers and agencies. Read More...

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Facebook Widgets Targeted by New Advertising.com Program
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Facebook Widgets Targeted by New Advertising.com Program

18y Fred Aun

Facebook Widgets Targeted by New Advertising.com P...

The company's "WIDGNET" system ropes little app into a big ad network. Read More...

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Nielsen Tracks TV Content on the Web through Digital Watermarks
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Nielsen Tracks TV Content on the Web through Digital Watermarks

18y Enid Burns

Nielsen Tracks TV Content on the Web through Digit...

Though a partnership with Digimarc, Nielsen will use digital watermarking and fingerprinting in online content to provide reporting, and tracking on c...

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Valueclick Still Touts Lead Gen , Would Love to Own DoubleClick's Performics
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Valueclick Still Touts Lead Gen , Would Love to Own DoubleClick's Performic...

18y Kate Kaye

Valueclick Still Touts Lead Gen , Would Love to Ow...

Valueclick spent a lot of time talking up its lead gen business during yesterday's talk at the UBS Global Media and Communications Conference in NYC, ...

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Zuckerberg Offers Apology, Global Opt-Out for Beacon
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Zuckerberg Offers Apology, Global Opt-Out for Beacon

18y Zachary Rodgers

Zuckerberg Offers Apology, Global Opt-Out for Beac...

Facebook users now have the ability to opt out of its controversial data sharing and behavior tracking initiative completely Read More...

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Net Neutrality: What Can We Do?
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Net Neutrality: What Can We Do?

18y Rebecca Lieb

Net Neutrality: What Can We Do?

Reformed telco executive David S Read More

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Google's Armstrong Outlines Five-Year Plan for Offline Ad Sales
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Google's Armstrong Outlines Five-Year Plan for Offline Ad Sales

18y Zachary Rodgers

Google's Armstrong Outlines Five-Year Plan for Off...

TV, print and radio are bigger businesses with more history behind them than the Web, and hence tougher nuts to crack, Tim Armstrong told an audience ...

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Fox Acquires Beliefnet, Taps Faith Based Audience
Media

Fox Acquires Beliefnet, Taps Faith Based Audience

18y Matthew G. Nelson

Fox Acquires Beliefnet, Taps Faith Based Audience

The multi-denominational media site also will use FIM's new delivery platform for targeting ads. Read More...

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Hitwise Adds Paid and Organic Search Data
Media

Hitwise Adds Paid and Organic Search Data

18y Enid Burns

Hitwise Adds Paid and Organic Search Data

Hitwise's competitive intelligence will include paid and organic search data on a weekly basis, upping the ante on panel-based services. Read More...

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When You Gotta Go, Look out for Ads
Media

When You Gotta Go, Look out for Ads

18y Enid Burns

When You Gotta Go, Look out for Ads

A new mobile directory of public restrooms, MizPee, provides local advertisers with nearby consumers in need. Read More...

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Execs & Accounts for December 05, 2007
Media

Execs & Accounts for December 05, 2007

18y Matthew G. Nelson

Execs & Accounts for December 05, 2007

Yahoo reorganizes its Network Division; Organic tackles Marthapedia; AOL-owned AdTech hires for West Coast Read More...

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Paying For Play at SayHeyHey
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Paying For Play at SayHeyHey

18y Matthew G. Nelson

Paying For Play at SayHeyHey

Online dating sites are nothing new, but the latest site to go live has me amused not just because of its wacky kids looking for love, but for its ado...

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Google Adds to Local Ads
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Google Adds to Local Ads

18y Matthew G. Nelson

Google Adds to Local Ads

Google is looking to spice up its local business ad listings with a new user interface design called AdWords Local PlusBox Read More...

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Florida AG to Sue Web Sites for Deceptive Offers in Banner Ads
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Florida AG to Sue Web Sites for Deceptive Offers in Banner Ads

18y Zachary Rodgers

Florida AG to Sue Web Sites for Deceptive Offers i...

Prosecutors also have open investigations of ad networks and mobile carriers. Read More...

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Online Ad Spend to Continue Growth Through 2010
Media

Online Ad Spend to Continue Growth Through 2010

18y Enid Burns

Online Ad Spend to Continue Growth Through 2010

In three years, ZenithOptimedia predicts, online ads will comprise 11.5 percent of the total global ad spend Read More...

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Federated Media to Broker Ad Deals in Facebook Apps
Media

Federated Media to Broker Ad Deals in Facebook Apps

18y Fred Aun

Federated Media to Broker Ad Deals in Facebook App...

HP and Wacom sign on for initial Graffiti Wall campaigns. Read More...

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