Specific Media Secures $100 Million to Expand Beyond Display
Media

Specific Media Secures $100 Million to Expand Beyond Display

19y Zachary Rodgers

Specific Media Secures $100 Million to Expand Beyo...

Third-ranked ad network will court companies in non-display categories, for instance in-video and text ads. Read More...

View article
CEO and Three Top Execs Ousted at WebTrends
Media

CEO and Three Top Execs Ousted at WebTrends

19y Matthew G. Nelson

CEO and Three Top Execs Ousted at WebTrends

Dismissals followed Omniture's agreement last week to acquire Visual Sciences . Read More...

View article
ValueClick Anticipates FTC Fine for Lead Gen Transgressions
Media

ValueClick Anticipates FTC Fine for Lead Gen Transgressions

19y Matthew G. Nelson

ValueClick Anticipates FTC Fine for Lead Gen Trans...

Presenting Q3 results, execs said the investigation had taken a toll on the company's lead generation business. Read More...

View article
Execs & Accounts for November 2, 2007
Media

Execs & Accounts for November 2, 2007

19y Matthew G. Nelson

Execs & Accounts for November 2, 2007

Agency.com names Chicago execs; About.com hires marketing VP; Vivendi Games Mobile goes ad-supported with Greystripe. Read More...

View article
NAI Could Get Blasted Tomorrow at FTC Showdown
Media

NAI Could Get Blasted Tomorrow at FTC Showdown

19y Kate Kaye

NAI Could Get Blasted Tomorrow at FTC Showdown

Expect the Network Advertising Initiative to be a target of some privacy advocates present at tomorrow's Federal Trade Commission Town Hall event Read...

View article
The Digestible Data Package
Media

The Digestible Data Package

19y Enid Burns

The Digestible Data Package

Data is a fact of necessity for advertisers and marketers, yet it's expensive for some of the small shops to afford subscriptions, or shell out for fu...

View article
PayPerPost Latest to Randomly Pair Consonant, Vowels
Media

PayPerPost Latest to Randomly Pair Consonant, Vowels

19y Kate Kaye

PayPerPost Latest to Randomly Pair Consonant, Vowe...

Maybe PayPerPost has realized sometimes it's better not to be so blunt Read More...

View article
Call for Donations: a Benefit for New York Kids
Media

Call for Donations: a Benefit for New York Kids

19y Enid Burns

Call for Donations: a Benefit for New York Kids

On November 6 Youth I.N.C. is holding a benefit for New York Kids Read More...

View article
What's Google's OpenSocial Project Mean for Marketers?
Media

What's Google's OpenSocial Project Mean for Marketers?

19y Zachary Rodgers

What's Google's OpenSocial Project Mean for Market...

Very little, at least not for a long while Read More...

View article
Could EU Block GoogleClick Merger? Believe It.
Media

Could EU Block GoogleClick Merger? Believe It.

19y Zachary Rodgers

Could EU Block GoogleClick Merger? Believe It.

Many U.S Read More

View article
FTC Forum Promises Discussion of More than Just Behavioral
Media

FTC Forum Promises Discussion of More than Just Behavioral

19y Kate Kaye

FTC Forum Promises Discussion of More than Just Be...

Today's Federal Trade Commission Town Hall to squeeze in an array of topics with one common theme: digital consumer data. Read More...

View article
Following Google's Footsteps, Microsoft Launches Beta of Free Web Analytics Tool
Media

Following Google's Footsteps, Microsoft Launches Beta of Free Web Analytics...

19y Matthew G. Nelson

Following Google's Footsteps, Microsoft Launches B...

Code named Project Gatineau, the system ties site usage data to Live ID profiles for additional demographic information. Read More...

View article
Most Searchers Have Two Words for Google
Media

Most Searchers Have Two Words for Google

19y Enid Burns

Most Searchers Have Two Words for Google

A higher percentage of searches contain two words than one, three, or more word phrases. Read More...

View article
IAC's Q3 Mortgage Pains Countered by Strength in Media and Advertising
Media

IAC's Q3 Mortgage Pains Countered by Strength in Media and Advertising

19y Fred Aun

IAC's Q3 Mortgage Pains Countered by Strength in M...

Ask.com and Fun Web Products among conglomerate's fast-growth segments. Read More...

View article
Truveo Brings Video Search Around the World
Media

Truveo Brings Video Search Around the World

19y Enid Burns

Truveo Brings Video Search Around the World

AOL's video search engine Truveo gets a reported 40 million users per month, according to comScore data Read More...

View article
Google Gets Social
Media

Google Gets Social

19y Matthew G. Nelson

Google Gets Social

Google is handing out a Halloween treat to Web developers today by making its OpenSocial common API available Read More...

View article
MTV.com to Mess with a Good Thing
Media

MTV.com to Mess with a Good Thing

19y Zachary Rodgers

MTV.com to Mess with a Good Thing

I love the background images on MTV.com, all of which are originally commissioned artworks Read More...

View article
Worldwide Mobile Subscriber Forecast
Media

Worldwide Mobile Subscriber Forecast

19y Enid Burns

Worldwide Mobile Subscriber Forecast

Data released by the Shosteck Group and its strategic partner the Mobile World forecasts 3.3 billion mobile subscribers worldwide by year end Read Mor...

View article
NBC Universal Expands Interests in Digital Media Platforms
Media

NBC Universal Expands Interests in Digital Media Platforms

19y Enid Burns

NBC Universal Expands Interests in Digital Media P...

The addition of mobile and in-game ad inventory provides NBC Universal with more options to offer advertisers. Read More...

View article
Kentucky 527 Group Buys Big Online
Media

Kentucky 527 Group Buys Big Online

19y Kate Kaye

Kentucky 527 Group Buys Big Online

Who says 527s aren't advertising online yet this election season? A 527 group formed earlier this year is taking aim at Republican Governor of Kentuck...

View article
Survey Finds Advertisers Keen on Social Networks, UGC
Media

Survey Finds Advertisers Keen on Social Networks, UGC

19y Matthew G. Nelson

Survey Finds Advertisers Keen on Social Networks, ...

E-mail campaigns demand the most of a marketer's time, but SEO is top priority. Read More...

View article
Execs & Accounts for October 31, 2007
Media

Execs & Accounts for October 31, 2007

19y Matthew G. Nelson

Execs & Accounts for October 31, 2007

Smith leads Tacoda's privacy efforts; Swanson lands at Glam; Tremor hires five sales execs. Read More...

View article
E-Mail Fraud Scheme Targets FTC
Media

E-Mail Fraud Scheme Targets FTC

19y Anna Maria Virzi

E-Mail Fraud Scheme Targets FTC

Internet fraudsters have taken aim at the Federal Trade Commission, an agency that's waged campaigns to help people avoid e-mail scams. Yesterday, the...

View article
Clock Ticks on E-Tailer SEO Plans for Holidays
Media

Clock Ticks on E-Tailer SEO Plans for Holidays

19y Enid Burns

Clock Ticks on E-Tailer SEO Plans for Holidays

On your marks, get set... "Merchants have less than a 30 day window from now, until roughly the end of November, to get some of those last-minute stru...

View article
Gannett/Tribune-Owned Metromix Aims for Local Bar and Restaurant Advertisers
Media

Gannett/Tribune-Owned Metromix Aims for Local Bar and Restaurant Advertiser...

19y Kate Kaye

Gannett/Tribune-Owned Metromix Aims for Local Bar ...

As a result of a 50/50 ownership deal, the network of youth-focused properties can also better court national advertisers. Read More...

View article
Zillow Crunches User Data to Target Homeowner-Based Ads
Media

Zillow Crunches User Data to Target Homeowner-Based Ads

19y Fred Aun

Zillow Crunches User Data to Target Homeowner-Base...

UPDATED: Real estate Web site launches ad tool that targets profiles of individual houses. Read More...

View article
Dentsu America Gains Youthful Edge with Attik Acquisition
Media

Dentsu America Gains Youthful Edge with Attik Acquisition

19y Matthew G. Nelson

Dentsu America Gains Youthful Edge with Attik Acqu...

The creative agency is looking to capitalize on Dentsu's established brand reputation to bring in previously wary potential clients. Read More...

View article
1 156 157 158 159 160 684