Sanyo, Pennzoil and Others Test New AdBrite Full-Page Format
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Sanyo, Pennzoil and Others Test New AdBrite Full-Page Format

19y Enid Burns

Sanyo, Pennzoil and Others Test New AdBrite Full-P...

Initial publishers include Excite, iMeem, Fanpop and Egotastic. Read More...

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Execs & Accounts for October 15, 2007
Media

Execs & Accounts for October 15, 2007

19y Matthew G. Nelson

Execs & Accounts for October 15, 2007

Hachette Filipacchi Grabs Forbes Exec; Walsh Gets Healthy at Digitas; DMA Names New Board Members. Read More...

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Worldwide Internet: Now Serving 61 Billion Searches per Month
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Worldwide Internet: Now Serving 61 Billion Searches per Month

19y Enid Burns

Worldwide Internet: Now Serving 61 Billion Searche...

Ninty-five percent of the worldwide Internet audience conducted searches in August. Read More...

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Google Earth is a New Home for YouTube Videos
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Google Earth is a New Home for YouTube Videos

19y Matthew G. Nelson

Google Earth is a New Home for YouTube Videos

Taking a trip to Paris? Why not check out some YouTube video from the top of the Eiffel Tower? Or better yet, a video review of the restaurants there?...

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Lead Gen Acquisitions Continue Despite Industry Scrutiny
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Lead Gen Acquisitions Continue Despite Industry Scrutiny

19y Kate Kaye

Lead Gen Acquisitions Continue Despite Industry Sc...

This post was reported and co-written by Jack Marshall Read More...

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Small Businesses Need Helping Hand to Embrace Web Advertising
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Small Businesses Need Helping Hand to Embrace Web Advertising

19y Fred Aun

Small Businesses Need Helping Hand to Embrace Web ...

Entrepreneurs fear cost and complexity of online marketing, says report. Read More...

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Execs & Accounts for October 12, 2007
Media

Execs & Accounts for October 12, 2007

19y Matthew McGowan

Execs & Accounts for October 12, 2007

New Hires at Enlighten and AOL; Atmosphere BBDO Poaches Digitas Director; New Partners for DoubleClick and Quigo Read More...

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Users Request More Targeted Ads, Study Says
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Users Request More Targeted Ads, Study Says

19y Matthew G. Nelson

Users Request More Targeted Ads, Study Says

Though they prefer fewer ads, a study from Nielsen//Netratings and WebVisible says users wouldn't mind them to be more relevant. Read More...

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IPhone Am Legend
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IPhone Am Legend

19y Matthew G. Nelson

IPhone Am Legend

Is the Apple iPhone enough of a technology platform to warrant its own specialty ad campaign? Crew Creative Advertising is betting that it is, and the...

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Omnicom Joins Millions of Us
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Omnicom Joins Millions of Us

19y Matthew G. Nelson

Omnicom Joins Millions of Us

Holding company Omnicom has made an undisclosed investment in Millions of Us, a digital agency that specializes in virtual world and social networking...

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Azoogle Buys Another Lead Gen Firm as Sector Scrutiny Persists
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Azoogle Buys Another Lead Gen Firm as Sector Scrutiny Persists

19y Kate Kaye

Azoogle Buys Another Lead Gen Firm as Sector Scrut...

Lead generation firm Azoogle.com announced today it has purchased another lead gen firm, Bazaar Advertising Read More...

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IAB Throws Down the Gauntlet for Lead Generation Advertisers
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IAB Throws Down the Gauntlet for Lead Generation Advertisers

19y Matthew G. Nelson

IAB Throws Down the Gauntlet for Lead Generation A...

It seems the lead generation advertising industry isn't taking the hint from The Interactive Advertising Bureau (IAB) and its Lead Generation Committe...

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Despite Reports, DoubleGoo Still Portrayed as a Merger of Competitors
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Despite Reports, DoubleGoo Still Portrayed as a Merger of Competitors

19y Kate Kaye

Despite Reports, DoubleGoo Still Portrayed as a Me...

A Reuters piece today notes various predictions about whether the DoubleGoo acquisition will go through, concluding it will Read More...

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Questions for Greg Schwartz, VP of Sales at Zillow
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Questions for Greg Schwartz, VP of Sales at Zillow

19y Kate Kaye

Questions for Greg Schwartz, VP of Sales at Zillow

Zillow hasn't fallen victim to a drop ads from mortgage loan providers, and a recent ramp-up in sales staff indicate its ability to attract advertiser...

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eBay Joins Social Network Caravan
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eBay Joins Social Network Caravan

19y Anna Maria Virzi

eBay Joins Social Network Caravan

What do coffee lovers have in common with jewelry shoppers? They were among the most active eBay members participating in the online commerce site's n...

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Uniqlo Employees Jump for Ads
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Uniqlo Employees Jump for Ads

19y Enid Burns

Uniqlo Employees Jump for Ads

Japanese-based casual wear retailer Uniqlo enlisted 650 employees from its stores worldwide to act as models in its ads Read More...

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IAB Presents Standards on RIA, Game Ad State of the Union
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IAB Presents Standards on RIA, Game Ad State of the Union

19y Enid Burns

IAB Presents Standards on RIA, Game Ad State of th...

The IAB updated its Rich Internet Application guidelines and released its first communication on game ads. Read More...

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Metrics, IBM and Dancing Avatars at the Virtual Worlds Conference and Expo
Media

Metrics, IBM and Dancing Avatars at the Virtual Worlds Conference and Expo

19y Matthew G. Nelson

Metrics, IBM and Dancing Avatars at the Virtual Wo...

Amidst the dancing women in body suits and the corresponding avatars tracking their movements onscreen, the attendees and businesses at the Virtual Wo...

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AlmondNet Pairs up with National AdForce
Media

AlmondNet Pairs up with National AdForce

19y Kate Kaye

AlmondNet Pairs up with National AdForce

Behavioral targeting firm AlmondNet has aligned with interactive site rep firm National AdForce, enabling the company to offer AlmondNet's targeting a...

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The Opposite of SEO
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The Opposite of SEO

19y Rebecca Lieb

The Opposite of SEO

You probably don't want to do this for your business... Tonight, I'm meeting a friend at a super-secret new New York City bar Read More...

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Mobile Bar Code Resolve
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Mobile Bar Code Resolve

19y Enid Burns

Mobile Bar Code Resolve

Bar codes for mobile applications are big in Japan Read More

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CSI Goes Virtual to Track a Killer
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CSI Goes Virtual to Track a Killer

19y Matthew G. Nelson

CSI Goes Virtual to Track a Killer

In his real world presentation at the Virtual World Convention today in San Jose, the creator of CBS's popular crime show franchise CSI, Anthony Zuike...

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NYC's i33 Agency Hopes Live Ad Units Can Monetize 'Living Search Engine'
Media

NYC's i33 Agency Hopes Live Ad Units Can Monetize 'Living Search Engine'

19y Fred Aun

NYC's i33 Agency Hopes Live Ad Units Can Monetize ...

Plan calls for creating banners that initiate chats with company reps. Read More...

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Blinkx Offers Video Ad Overlays for the Masses
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Blinkx Offers Video Ad Overlays for the Masses

19y Zachary Rodgers

Blinkx Offers Video Ad Overlays for the Masses

An extension of the video search engine's ad matching service may enable "made for AdSense" sites and copyright abuse. Read More...

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Sugar Sweetens Pot with Coutorture Buy, Plans Move Beyond Fashion
Media

Sugar Sweetens Pot with Coutorture Buy, Plans Move Beyond Fashion

19y Enid Burns

Sugar Sweetens Pot with Coutorture Buy, Plans Move...

Sugar plans to expand its core business with the launch of sites for pets and parents in the coming weeks. Read More...

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Execs & Accounts for October 10, 2007
Media

Execs & Accounts for October 10, 2007

19y Matthew G. Nelson

Execs & Accounts for October 10, 2007

Revenue Science hires four sales execs; Slate Gets Quigo Ads; OMD hires director for Apple Account Read More...

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Google Video Content Network Could Evolve, Converge with YouTube Overlays
Media

Google Video Content Network Could Evolve, Converge with YouTube Overlays

19y Kate Kaye

Google Video Content Network Could Evolve, Converg...

The latest product is a culmination of previous video-related tests by the company and will most likely continue to evolve. Read More...

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