The company will ultimately cull all five of its lists, emphasizing engagement over volume. Read More...
View articleAvenue A/Razorfish's RIAx offers measurement beyond the page view on Web 2.0 applications. Read More...
View articleFollowing a public call for audits of their methodologies by the Interactive Advertising Bureau, the two measurement firms have agreed to meet with in...
View articleThe IAC/InterActiveCorp firm is offering short advertorial videos through a partnership with TurnHere. Read More...
View articleTime Warner saw increased revenues but declining profits during Q1 2007 Read More...
View articlePeter Krasilovsky at the Local Onliner mentions some noteworthy comments Martin Niesenholtz made at the Yellow Pages Association conference yesterday ...
View articleCarat Fusion hires Rob Hollander as SVP of content strategy; Monster hires Blackwood as CMO. Read More...
View articleGeneral Motors is the first client for a new venture, called Prodigious Worldwide, meant to serve all Publicis agencies. Read More...
View articleGoogle has finally responded to Viacom's copyright infringement suit against its underling, YouTube Read More...
View articleThe online ad industry is known for innovation, but like most industries, innovation often spurs replication Read More...
View articleReuters and Hyundai rolled out their "smart thinking" campaign , which links ads for the carmaker to stories pegged as featuring "innovation, forward ...
View articleA new branding campaign for Yahoo emphasizes how each of the portal's properties serves individual Yahoo users. Read More...
View articleAvatar creation site Zwinky.com will be expanded into a virtual world, Zwinktopia. Read More...
View articleUPDATE: The company formerly known as VNU will soon consolidate all its Web measurement services into a single unit with a new name. Read More...
View articleArticles that trigger Hyundai ads will include reports dealing with innovation, forward thinking and intelligence. Read More...
View articleFollowing on the heels of several other content and advertising moves for both companies, Comcast and Yahoo have signed a multi-year partnership for o...
View articleYahoo will pay approximately $680 million for Right Media, known for its online ad exchange. Read More...
View articleWith Mother's Day fast approaching, Intel is partnering with Skype to provide users of the online voice communication system with free phone calls to ...
View articleCBS Radio and Oddcast, along with VC firm Union Square Partners, are funding a new streaming radio ad solution designed to support radio ad creation a...
View articleCongratulations to Kate Farber, Adrienne Doss, and Joe Tedd, winners of a free pass to our conference this Wednesday in New York, ClickZ Specifics: We...
View articleAfter difficult year, David Eastman relinquishes his post to take over a newly created position within Agency.com. Chairman Suh returns to CEO spot. R...
View articleMochila gets a CMO; Jumpstart hires Murad-Patel for context; Millennial Media gets Root as COO. Read More...
View articleAudits of ComScore and Nielsen/NetRatings may not change much and could even hurt the online ad industry, insiders say. Read More...
View articleAmerican Airlines expanded its weekly NetSAAver newsletter to the mobile phone with txtSAAver Read More...
View articleSecurity software firm Exploit Prevention Labs discovered AdWords ads were used in attempts to install spyware on users' computers. Read More...
View articleAKQA goes Dutch; Spur Digital goes Roman; the White Sox pinch hits with PCG. Read More...
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