Sure, plenty of people consider online advertising to be a scourge on the Web's environment*, but is it really necessary for DoubleClick to put on thi...
View articleThe ad:tech keynote was really, really awful Read More...
View articleIt's day one of Ad:tech and ClickZ has numerous feet on the ground in San Francisco Read More...
View articleResponsys acquired Loyalty Matrix to add predictive modeling to its on-demand marketing services. Read More...
View articleBlueTie says it has found the antidote to display and text ad-supported e-mail applications. Read More...
View articleFlip-flopping and name-calling will go online in a major way in the 2008 presidential election Read More...
View articleOn the Web, everything is measurable Read More...
View articleEquity firm Hellman and Friedman just made a killing unloading DoubleClick for 3.1 billion, far more than the1.1 billion it paid for the firm Read Mor...
View articleUPDATE The exchange connects e-mail ad placements with advertisers through a bid system. Read More...
View articleAT&T re-ups with InfoSpace; Interpublic gets a Stop||Watch; NetShelter lands Carville. Read More...
View articleThe trade group wants traffic measurement firms to open their methodologies to an independent audit by the Media Ratings Council. Read More...
View articleDoubleClick got burned badly once before where sharing data was concerned Read More...
View articleThe consumer electronics industry isn't earth friendly Read More...
View articleSo, today IAB president and CEO Randall Rothenberg threw down the gauntlet, challenging his counterparts at online measurement firms ComScore and Niel...
View articleAtlas scores Media Contacts; Revenue Science sends Mason to Europe; CBS SportsLine promotes Kint Read More...
View articleUPDATE: Both industries just might benefit from Utah's Trademark Protection Act banning the use of trademarked terms to target search ads. Read More...
View articleGoogle sales surged to $3.66 billion on strength in its core search and ad business. Read More...
View articleMicrosoft found a way to boost its user base of Live by 13,000 users, with potential to expand to 20,000 over time Read More...
View articleClick fraud rates reached 14.8 percent in Q1, according to data from Click Forensics Read More...
View articleHachette Filipacchi, the publisher of Car and Driver, Road & Track and Cycle World magazines, and a subsidiary of Lagardère, is acquiring Jumpsta...
View articleDeliverability rates drive adoption of authentication practices across e-mail senders and providers. Read More...
View articleGE-owned NBC Universal, GE Media, Communications and Entertainment and Time Warner Investments are among investors that just coughed up a total of $19...
View articleDespite increased revenues, income fell short of expectations. Read More...
View articleThe portal showed off a bevy of new original programming heavy on reality-flavored contests and shows with audience participation. Read More...
View articleThe digital agency hired Randy Schwartz from Reprise and four others to its New York search operation. Read More...
View articlePennySaver made a deal to provide listings info and coupons for Google Local search results. Read More...
View articleAt a dinner tonight in Boston, the evening before the Authentication and Online Trust Summit , I had the great privilege of sharing at table with Spam...
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