Newspaper Sites See Record Traffic in September
Media

Newspaper Sites See Record Traffic in September

20y Kate Kaye

Newspaper Sites See Record Traffic in September

Paper sites drew 58 million readers in September, and over 56.9 million on average each month in Q3. Read More...

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The Double Meaning of Web 2.0 Names
Media

The Double Meaning of Web 2.0 Names

20y Enid Burns

The Double Meaning of Web 2.0 Names

A side note to today's story about " plinking ", meaning product linking within user-generated videos Read More...

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Killface Wants to Market His World Annihilation Plans
Media

Killface Wants to Market His World Annihilation Plans

20y Kate Kaye

Killface Wants to Market His World Annihilation Pl...

Killface wants to destroy the earth with his "Annihilatrix," but he wants to make sure the word gets out first Read More...

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Gettin' Schooled on Local Ad Tech
Media

Gettin' Schooled on Local Ad Tech

20y Kate Kaye

Gettin' Schooled on Local Ad Tech

I hit the Local Ad World conference here in NYC yesterday Read More...

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Am Ex wants Preservation Votes
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Am Ex wants Preservation Votes

20y Matthew G. Nelson

Am Ex wants Preservation Votes

American Express is hitting up Internet savvy San Franciscans right where they are most: online and in coffee houses, all in the name of preservation ...

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An E-mail Marketer's To-do List
Media

An E-mail Marketer's To-do List

20y Zachary Rodgers

An E-mail Marketer's To-do List

During the final session of the ClickZ Specifics: E-mail Marketing conference, five panelists were asked a series of questions and given 1 minute each...

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Four Tenets of Integrated Marketing
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Four Tenets of Integrated Marketing

20y Matthew G. Nelson

Four Tenets of Integrated Marketing

David Daniels, VP and research director at Jupiter Research, shared his "Four Tenets of Integrated Marketing" yesterday at the ClickZ Specifics: E-mai...

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Technology Enables Product Placement in CGM
Media

Technology Enables Product Placement in CGM

20y Enid Burns

Technology Enables Product Placement in CGM

Product placements with direct e-commerce links may soon find their way into user-created videos. Read More...

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YouthNoise Gets out Young Vote with Ads, New Mobile Video Service
Media

YouthNoise Gets out Young Vote with Ads, New Mobile Video Service

20y Kate Kaye

YouthNoise Gets out Young Vote with Ads, New Mobil...

The activist social network runs banners demanding users Read More...

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Marketing Vampire Bat Saliva (Really)
Media

Marketing Vampire Bat Saliva (Really)

20y Rebecca Lieb

Marketing Vampire Bat Saliva (Really)

Ohio State University Medical Center has a great communications program in place just in time for Halloween. In their own words: "Here's a story you c...

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The Four Truths about E-mail as a Branding Vehicle
Media

The Four Truths about E-mail as a Branding Vehicle

20y Kate Kaye

The Four Truths about E-mail as a Branding Vehicle

At the ClickZ Specifics: E-mail Marketing conference today, Jeanniey Mullen, senior partner & senior director of e-mail marketing at OgilvyOne Worldwi...

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Addressing Privacy Is Complex, Mandatory
Media

Addressing Privacy Is Complex, Mandatory

20y Kevin Newcomb

Addressing Privacy Is Complex, Mandatory

Privacy encapsulates many different issues in the mind of the consumer, according to the ESPC's Trevor Hughes. Read More...

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Execs & Accounts for October 25, 2006
Media

Execs & Accounts for October 25, 2006

20y rumo

Execs & Accounts for October 25, 2006

AOL's Flannigan departs for Viacom, Mike Rich replaces; IncrediMail names Javier Salon director of business development. Read More...

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Parties Whack Senate Race Opponents with Negative Sites
Media

Parties Whack Senate Race Opponents with Negative Sites

20y Kate Kaye

Parties Whack Senate Race Opponents with Negative ...

National and state party organizations have been launching sites exposing the opposing party's contenders in key Senate races. Read More...

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One Quarter of Consumer Electronics Purchases Happen Online
Media

One Quarter of Consumer Electronics Purchases Happen Online

20y Enid Burns

One Quarter of Consumer Electronics Purchases Happ...

Of the $32.5 billion spent on CE products purchased in the last six months, 77 percent were influenced by online research. Read More...

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Plotting Your E-mail Strategy
Media

Plotting Your E-mail Strategy

20y Rebecca Lieb

Plotting Your E-mail Strategy

No one needs more e-mail, but they do need relevant information Read More...

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Mexican Powerhouse Makes U.S. Spanish YP Deal
Media

Mexican Powerhouse Makes U.S. Spanish YP Deal

20y Kate Kaye

Mexican Powerhouse Makes U.S. Spanish YP Deal

Mexico's huge publisher of 135 yellow pages directories Teléfonos de México SA, a.k.a Read More...

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Google Launches Custom Search for Site Owners
Media

Google Launches Custom Search for Site Owners

20y Zachary Rodgers

Google Launches Custom Search for Site Owners

Marketers and other site owners can launch specialized search engines; ads will be sold and served through AdSense for Search. Read More...

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Yahoo Searches for Video Talent
Media

Yahoo Searches for Video Talent

20y Enid Burns

Yahoo Searches for Video Talent

Yahoo jumpstarts a show on viral video content with an online talent search. Read More...

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Ad Platform Takes Web Accountability to TV and Radio
Media

Ad Platform Takes Web Accountability to TV and Radio

20y Kate Kaye

Ad Platform Takes Web Accountability to TV and Rad...

SoftWave Media Exchange's media buying platform appeals especially to direct marketers and political advertisers like NY Attorney General candidate Je...

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Can Mobile Ad Sector Overcome Consumer Intolerance?
Media

Can Mobile Ad Sector Overcome Consumer Intolerance?

20y Ryan Naraine

Can Mobile Ad Sector Overcome Consumer Intolerance...

Jupiter Research predicts wireless ad spending will surge to $2.9 billion in 2011, but consumer intolerance for incessant cell phone messages could pu...

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Social Sites Better for Dems?
Media

Social Sites Better for Dems?

20y Kate Kaye

Social Sites Better for Dems?

Are social networking sites more effective for the left than the right? There's a lot of chatter about politicians using sites like MySpace and Facebo...

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ClickZ Awards - Nominations Close Tomorrow
Media

ClickZ Awards - Nominations Close Tomorrow

20y Rebecca Lieb

ClickZ Awards - Nominations Close Tomorrow

If you haven't already, now's he time to nominate your favorite vendors, service providers, campaigns, and more for the ClickZ Marketing Excellence Aw...

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IBM Campaign Uses In-Banner Video Chat
Media

IBM Campaign Uses In-Banner Video Chat

20y Zachary Rodgers

IBM Campaign Uses In-Banner Video Chat

Newfangled ads use a combo of video, VoIP and text chat to allow the company to converse with SMB prospects online. Read More...

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Execs & Accounts for October 23, 2006
Media

Execs & Accounts for October 23, 2006

20y rumo

Execs & Accounts for October 23, 2006

Guardian renews search and ad deal with Yahoo; LendingTree taps FeedBurner for RSS managemen. Read More...

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Travelistic Helps Build Out Travel Video Vertical
Media

Travelistic Helps Build Out Travel Video Vertical

20y Kate Kaye

Travelistic Helps Build Out Travel Video Vertical

The new site features professionally-produced and user-generated video and offers pre-roll ads through Advertising.com. Read More...

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E-mail Resurges
Media

E-mail Resurges

20y Kevin Newcomb

E-mail Resurges

At times, e-mail has worn the mantle of both "killer app" and unread spam, but its true value as a digital backbone is now beginning to be realized. R...

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