New tools improve management of larger campaigns, and premium inventory has been added across several IAC sites. Read More...
View articleNetShelter names Zuech director of sales; PopWorx to launch Russian vodka SV Supreme; iREIT names Marchex's Snyder to COO Read More...
View articleA new report, one year in the making, recommends paper publishers shift both content and ad models to compete. Read More...
View articleFacebook is adding a new targeted display ad unit to member home pages, joining existing display and text ads shown on other areas of the site. Read M...
View articleMore and more B-to-B tech sites are facilitating user-generated content and offering social networking tools to help advertisers reach niche IT pros, ...
View articleI just heard a report on NPR's All Things Considered during which Robert Siegel spoke with residents of the booming Virginia county of Loudoun, where,...
View articleThe following post was written by Ryan Naraine: A flurry of RSS marketing announcements crossed the wires this week, including the launch of a new ad-...
View articleAd Council launched its philanthropy-focused "Generous Nation" campaign this week, and the effort includes an Internet media buy and Web site at DontA...
View articleWhispers of trouble at ESPN's fledgling MVNO have in recent day s grown to a roar, and now it's official: The company will shut down the service by th...
View articleAdvertisers using Microsoft's adCenter are happy with the results they're seeing, but are getting impatient for more traffic. Read More...
View articleOddcast develops avatar campaigns for several international clients; YouTube hires first CMO; Pfizer taps Frog Creation for new kids-focused science s...
View articleAmid rumors, Epsilon confirms Interactive President and CEO Al DiGuido is no longer with the company; three other unnamed staffers have also departed....
View articleAny political candidate with a clue is using YouTube as a second online home to distribute video ads, event footage and the like Read More...
View articleTraditional media, and traditional marketers, have an advantage if they can migrate their skills in storytelling to the online world, they say. Read M...
View articleThe tech firm convenes an organization comprised of advertisers and agencies who aim to define and reduce click fraud. Read More...
View articleMicrosoft VP Joanne Bradford challenged marketers to "give more than you take." Read More...
View articleUPDATE: Pronto.com is stealing a page from Google’s playbook with a minimalist, ad-free homepage serving up a mix of results from paid sponsors and ot...
View articleMicrosoft and Google have polar opposite approaches to ad sales, according to Joanne Bradford, corporate VP of sales and marketing for Microsoft's Dig...
View articleThe Journal had an interesting, top level Q&A with Yahoo's Wenda Harris Millard today Read More...
View articleA moment-ago straw poll among ClickZ reporters confirmed that several of us are seeing a rise in a new PR tactic: publicists sending us e-mail about t...
View articleWith all the supposed demand for video ad inventory, you'd think I wouldn't be subjected to the same pre-roll ad over and over Read More...
View articleUPDATE : Microsoft partners with the producers of Live 8 to stream more live music on MSN Video. Read More...
View articleOrganic builds new Mitsubishi site; VBMA relaunches with new chair; MindComet promotes Lewis to CEO. Read More...
View articleCampaigns for Universal’s Black Dahlia, CVS and Bud Light are part of the newspaper publisher’s broader efforts to garner national ad dollars. Read Mo...
View articleDespite their digital media focus, speakers at two Advertising Week events stressed the importance of television in the ad mix. Read More...
View articleAccording to eMarketer, online ad spending will grow 26.8 percent this year to $15.9 billion, putting it on pace to overtake radio by 2008. Read More...
View articleExecutives claim a new listening service will help marketers treat social media as a channel like any other. Read More...
View article