Technorati Inks WOM Pact With Paramount
Media

Technorati Inks WOM Pact With Paramount

20y Rebecca Lieb

Technorati Inks WOM Pact With Paramount

Studio to harness and aggregate blogosphere to support new releases. Read More...

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Execs & Accounts for May 17, 2006
Media

Execs & Accounts for May 17, 2006

20y Rebecca Lieb

Execs & Accounts for May 17, 2006

R/GA elevates two; adidas shifts global marketing heads; and Winstar names president for new network. Read More...

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Manhattanites.... Seen Some Laundry on a Bus?
Media

Manhattanites.... Seen Some Laundry on a Bus?

20y Pamela Parker

Manhattanites.... Seen Some Laundry on a Bus?

Unilever's "all" detergent brand is taking to the streets of Manhattan by pasting a load of laundry to the outside of two roving busses Read More...

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Suburban Newspaper Websites Unite!
Media

Suburban Newspaper Websites Unite!

20y Pamela Parker

Suburban Newspaper Websites Unite!

A non-profit trade group serving suburban and community newspapers has formed an ad network to unite more than 150 Web sites representing more than 35...

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AOL's YouTube Move
Media

AOL's YouTube Move

20y Pamela Parker

AOL's YouTube Move

AOL is getting into the YouTube business Read More

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Dodge Doesn't Avoid Interactive TV Platform
Media

Dodge Doesn't Avoid Interactive TV Platform

20y Enid Burns

Dodge Doesn't Avoid Interactive TV Platform

Chrysler's Doge Caliber is the focus of a significant media buy on EchoStar's DISH Network Read More...

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You Can Hear Verizon Wireless Employees Now
Media

You Can Hear Verizon Wireless Employees Now

20y Enid Burns

You Can Hear Verizon Wireless Employees Now

Verizon Wireless' new ad campaign puts its employees in the spotlight Read More...

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Lexus to Sponsor Slate "Textcasts"
Media

Lexus to Sponsor Slate "Textcasts"

20y Kate Kaye

Lexus to Sponsor Slate "Textcasts"

Slate is going from audio to plain ol' text through its new "textcasts" offering which are meant for display in those ubiquitous Apple iPods Read More...

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Evian 'Detox' Campaign on Gawker
Media

Evian 'Detox' Campaign on Gawker

20y Rebecca Lieb

Evian 'Detox' Campaign on Gawker

AdRants points to a highly unusual ad running on Gawker today Read More...

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Power to the People (and Bloggers, Conference Attendees, etc.)
Media

Power to the People (and Bloggers, Conference Attendees, etc.)

20y Rebecca Lieb

Power to the People (and Bloggers, Conference Atte...

Syndicate finally did it Read More

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NextMedium Launches Brand Integration Marketplace
Media

NextMedium Launches Brand Integration Marketplace

20y Kevin Newcomb

NextMedium Launches Brand Integration Marketplace

The Embed platform aims to link marketers with content owners and distributors to enable product placement opportunities in multiple media. Read More...

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IAB Finalizes Broadband Video Ad Standards
Media

IAB Finalizes Broadband Video Ad Standards

20y Enid Burns

IAB Finalizes Broadband Video Ad Standards

UPDATE: The industry group sets a standard on how broadband video ads should be measured. Read More...

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NBC Ties Fall Schedule to Online Content
Media

NBC Ties Fall Schedule to Online Content

20y Kevin Newcomb

NBC Ties Fall Schedule to Online Content

New "TV 360" strategy brings ad-supported broadband content to forefront. Read More...

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FeedBurner Migrates RSS Ad Network to Sites
Media

FeedBurner Migrates RSS Ad Network to Sites

20y Pamela Parker

FeedBurner Migrates RSS Ad Network to Sites

The RSS ad and metrics player makes a bid for substantially more volume, to compete with contextual and blog ad networks. Read More...

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Yahoo Redesign Tries to Balance Needs of Advertisers, Users
Media

Yahoo Redesign Tries to Balance Needs of Advertisers, Users

20y Kevin Newcomb

Yahoo Redesign Tries to Balance Needs of Advertise...

The portal allocated a band across the new homepage for page takeovers. Read More...

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From Poli/Tech Conference: V-Blogging, Control or No?
Media

From Poli/Tech Conference: V-Blogging, Control or No?

20y Kate Kaye

From Poli/Tech Conference: V-Blogging, Control or ...

At today's 3rd annual Personal Democracy Forum Conference here in NYC, where the likes of Elizabeth Edwards, Jon's wife, and Web celebs like Doc Searl...

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IAB Broadband Summit Notes
Media

IAB Broadband Summit Notes

20y Rebecca Lieb

IAB Broadband Summit Notes

Only had time to dip into a couple of morning sessions at the IAB's Broadband Summit in New York today Read More...

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Worldwide Internet Usage Updated
Media

Worldwide Internet Usage Updated

20y Enid Burns

Worldwide Internet Usage Updated

Last week we updated the World Factbook figures in the Web Worldwide data in Stats Read More...

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Fox Aims to Portal-ize MySpace
Media

Fox Aims to Portal-ize MySpace

20y Kate Kaye

Fox Aims to Portal-ize MySpace

What could be more risqué than Subservient Chicken? Perhaps advertising on MySpace Read More...

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Snap.com Relaunch Mixes Ads and Organic Results
Media

Snap.com Relaunch Mixes Ads and Organic Results

20y Pamela Parker

Snap.com Relaunch Mixes Ads and Organic Results

The new site design offers large landing page previews. Read More...

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How Advertisers Get Stuck in the Sub-Affiliate Swamp
Media

How Advertisers Get Stuck in the Sub-Affiliate Swamp

20y Kate Kaye

How Advertisers Get Stuck in the Sub-Affiliate Swa...

Despite a pledged commitment to publisher affiliate quality, some say networks tolerate bad actors for the sake of inventory volume. Read More...

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Personas Drive Universal Orlando Site Revamp
Media

Personas Drive Universal Orlando Site Revamp

20y Zachary Rodgers

Personas Drive Universal Orlando Site Revamp

To rack up online conversions, Orlando's other theme park abandons top-down thinking. Read More...

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InfoSpace to Distribute ContextWeb's Graphical Ads
Media

InfoSpace to Distribute ContextWeb's Graphical Ads

20y Kevin Newcomb

InfoSpace to Distribute ContextWeb's Graphical Ads

The contextually targeted solution will be offered as a private label service to InfoSpace's publisher partners. Read More...

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Interpublic Puts Millions Towards TiVo Upfront
Media

Interpublic Puts Millions Towards TiVo Upfront

20y Kate Kaye

Interpublic Puts Millions Towards TiVo Upfront

The media agency group expects to get preferential pricing and custom ad opportunities through the deal. Read More...

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Gannett Scoops Up Local Search Platform
Media

Gannett Scoops Up Local Search Platform

20y Kate Kaye

Gannett Scoops Up Local Search Platform

Newspaper publisher Gannett just acquired local search tech platform company Planet Discover in an effort to bolster the local search capability of it...

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IVillage Stockholders OK NBC Merger
Media

IVillage Stockholders OK NBC Merger

20y Kate Kaye

IVillage Stockholders OK NBC Merger

Stockholders of women's site network IVillage have approved the proposed merger of IVillage into NBC Universal which is set to occur May 15 Read More...

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Behold! A Press Release
Media

Behold! A Press Release

20y Rebecca Lieb

Behold! A Press Release

Can we borrow a carbon dating kit from someone out there? We want to verify this "press release" -- that was mailed to ClickZ HQ -- really does date f...

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