CNET Ups its Podcast Count
Media

CNET Ups its Podcast Count

20y Enid Burns

CNET Ups its Podcast Count

CNET has a number of regular podcasts on its new CNET Podcast Central site Read More...

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MySpace Hooks Up With Nylon Magazine
Media

MySpace Hooks Up With Nylon Magazine

20y Rebecca Lieb

MySpace Hooks Up With Nylon Magazine

Nylon Magazine 's seventh annual "Music Issue" hopes to enhance interaction with its readers by incorporating URLs for the MySpace profiles of the ban...

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Duct Tape Podcast: All Duct Tape, All the Time
Media

Duct Tape Podcast: All Duct Tape, All the Time

20y Rebecca Lieb

Duct Tape Podcast: All Duct Tape, All the Time

And you thought you knew duct tape. Henkel Consumer Adhesives is relaunching "Tape Talk," a podcast dedicated to all things duct tape Read More...

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Mercent Unveils Retail Analytics Tools
Media

Mercent Unveils Retail Analytics Tools

20y Kevin Newcomb

Mercent Unveils Retail Analytics Tools

The platform ties online ad spend on search, shopping portals, and transactional marketplaces to retail-specific business results. Read More...

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Voxant to Launch News Video Distribution Network
Media

Voxant to Launch News Video Distribution Network

20y Kate Kaye

Voxant to Launch News Video Distribution Network

The new Viral Syndication Network will allow blogs and other Web sites to feature ad-supported news video clips, articles, still images and video tran...

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Sony, iVillage Partnership Deemed Success for Online Courses
Media

Sony, iVillage Partnership Deemed Success for Online Courses

20y Pamela Parker

Sony, iVillage Partnership Deemed Success for Onli...

Educational efforts aren't solely for B2B marketers. Read More...

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Execs & Accounts for May 22, 2006
Media

Execs & Accounts for May 22, 2006

20y Rebecca Lieb

Execs & Accounts for May 22, 2006

Johar jumps to MRM from Tribal DDB, dng lures Aragones from VW, and PinPoint Interactive launches mobile division. Read More...

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About Unveils New Video Ad Units and Player
Media

About Unveils New Video Ad Units and Player

20y Kate Kaye

About Unveils New Video Ad Units and Player

The publisher plans to add hundreds of new originally-produced video clips using a new system from Brightcove. Read More...

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Oodle Rumored to Soon Power UK's Sun Classifieds
Media

Oodle Rumored to Soon Power UK's Sun Classifieds

20y Kate Kaye

Oodle Rumored to Soon Power UK's Sun Classifieds

Classifeds aggregator Oodle announced its UK launch earlier this week, and UK marketing site mad.co.uk has reported that, "The Sun is tying up with Oo...

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Hachette Launches "Shock"
Media

Hachette Launches "Shock"

20y Rebecca Lieb

Hachette Launches "Shock"

Hachette will launch "Shock" on May 30, with mobile content available in late June Read More...

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Winstar's Video Network to Launch Ads Soon
Media

Winstar's Video Network to Launch Ads Soon

20y Kate Kaye

Winstar's Video Network to Launch Ads Soon

Focusing first on site-specific ad sales representation, the Interactive Video Network will launch pre-roll spots for Warner Bros. on CGM site Vmix st...

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Pepsi Smashes it up with Video Ringtones
Media

Pepsi Smashes it up with Video Ringtones

20y Enid Burns

Pepsi Smashes it up with Video Ringtones

Mobile ringtones evolve to video with a promotion created jointly by Yahoo, Pepsi and Motorola. Read More...

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Cars.com Drives Ad Campaign to Web
Media

Cars.com Drives Ad Campaign to Web

20y Enid Burns

Cars.com Drives Ad Campaign to Web

A mix of display and rich media ads will carry the Cars.com message that began offline in March. Read More...

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Execs & Accounts for May 19, 2006
Media

Execs & Accounts for May 19, 2006

20y Rebecca Lieb

Execs & Accounts for May 19, 2006

Sims to oversee Zenith interactive, AKQA lands Johnnie Walker. Read More...

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Google Breaks Out the Movie Promos
Media

Google Breaks Out the Movie Promos

20y Enid Burns

Google Breaks Out the Movie Promos

The Jennifer Aniston, Vince Vaughn vehicle "The Break-Up" is catching a break on Google Read More...

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ZenithOptimedia Gets Serious about Interactive
Media

ZenithOptimedia Gets Serious about Interactive

20y Kate Kaye

ZenithOptimedia Gets Serious about Interactive

Interactive media just gained more clout at ZenithOptimedia Read More...

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E-Mail Senders: Get Personal
Media

E-Mail Senders: Get Personal

20y Enid Burns

E-Mail Senders: Get Personal

Phishing accounts for 1 percent of e-mail traffic according to security firm IronPort, and can be detrimental to the brand it pretends to be Read More...

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AOL Acquires Lightningcast for Video Ads
Media

AOL Acquires Lightningcast for Video Ads

20y Kevin Newcomb

AOL Acquires Lightningcast for Video Ads

The video ad serving platform will be integrated with AOL's Advertising.com division. Read More...

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AQuantive Buys Performance Media Vertical
Media

AQuantive Buys Performance Media Vertical

20y Kevin Newcomb

AQuantive Buys Performance Media Vertical

The company embarks on a vertical strategy with the acquisition of Atlanta-based Franchise Gator for $21.5 million. Read More...

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Eyeblaster Launches Video Studio
Media

Eyeblaster Launches Video Studio

20y Kevin Newcomb

Eyeblaster Launches Video Studio

Authoring tools simplify the development process for video ads on Eyeblaster's rich media platform. Read More...

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AOL, Mark Burnett Partner with CBS for 'Gold Rush'
Media

AOL, Mark Burnett Partner with CBS for 'Gold Rush'

20y Pamela Parker

AOL, Mark Burnett Partner with CBS for 'Gold Rush'

The pioneering online reality show will promote the network's fall line-up. Read More...

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ABC Web Video Strong, but Content Is What Counts
Media

ABC Web Video Strong, but Content Is What Counts

20y Kate Kaye

ABC Web Video Strong, but Content Is What Counts

PaidContent reports today on a couple interesting ABC/upfront related items Read More...

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Search?Navigation Term of the Day: Wow
Media

Search?Navigation Term of the Day: Wow

20y Rebecca Lieb

Search?Navigation Term of the Day: Wow

After scouring my bank's Web site for information about purchasing foreign currency, I gave up and called. The lady at the branch couldn't have been n...

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Tacoda to Monitor Network Publisher Content
Media

Tacoda to Monitor Network Publisher Content

20y Kate Kaye

Tacoda to Monitor Network Publisher Content

Behavioral targeting firm Tacoda announced today it will partner with ContentWatch to monitor the quality of content in its behavioral ad network Read...

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About CEO Says Video Ad Metrics Need Fixin'
Media

About CEO Says Video Ad Metrics Need Fixin'

20y Kate Kaye

About CEO Says Video Ad Metrics Need Fixin'

Are video ads priced fairly? That's what About CEO Scott Meyer pondered aloud during a session on multimedia ads at the Syndicate Conference here in N...

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Study Finds RSS Ad CTR Leveling Off
Media

Study Finds RSS Ad CTR Leveling Off

20y Kate Kaye

Study Finds RSS Ad CTR Leveling Off

Pheedo's new report shows that position, frequency and feed content category affect RSS ad click-through rates. Read More...

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Local Newspaper Network Angles for National Advertisers
Media

Local Newspaper Network Angles for National Advertisers

20y Kate Kaye

Local Newspaper Network Angles for National Advert...

UPDATE: Suburban Newspapers of America hopes to attract national advertisers to its new network of 152 local North American newspaper sites. Read More...

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