The microsite expounds on the carmaker's new global theme: 'Think. Feel. Drive.' Read More...
View articleInteractive advertising expenditures nearly overtook radio. Read More...
View articleCoca-Cola has chosen an interactive agency for the high-stakes launch of its new zero-calorie soda. Read More...
View articleAcquisition of U.K.-based SEM firm smart interactive adds talent, European foothold. Read More...
View articleAd exec to take larger role in developing sales strategy. Read More...
View articleMotorola bids out online account; BPA Worldwide names BURST! exec to IAC; Eyeblaster hires two. Read More...
View articleThe deal has implications for local interactive ad sales at Gannett, Knight-Ridder, and Tribune Co. Read More...
View articleLack of public understanding about the difference between cookies and spyware poses problems for online ad measurability. Read More...
View articleThe WPP interactive media unit eschews outside ad-management products to build a creative optimization tool of its own. Read More...
View articleNew 'branded experience' aims to keep the Sprite brand in front of teens, daily. Read More...
View articleThe unique deal will include exclusive content from a band on WB's Reprise label. Read More...
View articleMembers of the IAB's Hispanic Committee unite to court advertisers looking to reach the nation's largest minority group. Read More...
View articleOne of the major objectives is to boost traffic and attention to eight 'brand channels.' Read More...
View articleThe campaign also features online, print, television, and promotional event components. Read More...
View articleGrowing Jeeves' market share, building local search lead are top priorities. Read More...
View articleGodin holds forth on blogs, BzzAgent, and the lies marketers tell. Read More...
View articleAd-supported site is part of AOL's strategy to build an audience outside its subscriber base. Read More...
View articleCarat redesigns for ScanSoft; McLernon departs MarketWatch post-acquisition; and 24/7 Real Media hires search VP. Read More...
View articleThough it says CAN-SPAM is working, the DMA thinks more money should go toward enforcement. Read More...
View articleCAN-SPAM Act authors intro a new bill to prohibit spyware, two months after marketers panicked over a similar act's threat to cookies. Read More...
View articleThe company's mum on opportunities for search marketers. Read More
View articleReal Branding taps Klipmart; Atomic Fusion adds clients; High Voltage hires two. Read More...
View articleA technology used by scholarly publishers to maintain links has made its way into the advertising realm. Read More...
View articleComing products from MSN and Yahoo! promise both benefits and hardships for marketers. Read More...
View articleDeal provides the e-mail service provider with a beachhead for European expansion. Read More...
View articleCampaign targets a balance of sports enthusiasts and female consumers. Read More...
View articleRecruiters and agency heads point to 'a couple of vertebrae missing in the spine.' Read More...
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