The company will combine the Florida firm's business intelligence tools with its own e-mail offerings. Read More...
View articleUsed to be, rich media vendors specialized in a chosen format. Now they're all trying to be one-stop shops. How to choose? Part one of a two-part seri...
View articleThe National Institute on Media and the Family takes on word-of-mouth campaigns. Read More...
View articleThe group will now accept public comments until mid-April. Read More...
View articleThe 'Napster To Go Cafe Tour' hits four U.S. cities to promote its subscription music download service. Read More...
View articleInitial audience segments the company will develop for advertisers include auto buyers, home buyers and job seekers. Read More...
View articleCorporate communications tool is potential ad-supported vehicle. Read More...
View articleRecipe for ongoing viability will be to partner with an array of local search technology and content providers. Read More...
View articleAfter five years, David Lynch is leaving his gig as MD of Modem's Norwalk office. Read More...
View articleAvenue A / Razorfish names an ECD for the Pacific region; JetBlue names a VP of marketing, with oversight of online strategy. Read More...
View articleA new in-page video format targets media buyers frustrated by a lack of pre-roll and interstitial inventory. Read More...
View articleA9 is trying to blend its personalized search with a visual yellow pages offering. In a chat with ClickZ, VP Barnaby Dorfman explains why. Read More...
View articleUnsolicited tender offer called inadequate, opportunistic. Read More...
View articleBlue chip clients, including AOL, American Express, and Eddie Bauer, are already using the products. Read More...
View articleThe company is lining up publishers with the appropriate inventory and hopes advertisers won't be far behind. Read More...
View articleThe video creative is part of an online campaign that uses banner ads and a promotional Web site. Read More...
View articleIncreasingly sophisticated bots are especially difficult for paid listings players to handle. Read More...
View articleE*Trade taps BBDO; Revenue Science boosts revenue management team; Lexus tries avatars. Read More...
View articleExperts at SES pointed to integration with other marketing efforts as an important key to growth. Read More...
View articleThe company aims to boost usership and serve more locally-targeted ads. Read More...
View articleThe radio firm is developing a strategy to offer online ads to its existing advertisers. Read More...
View articleThe network is the second for the behavioral targeting player. Read More...
View articleAmerican Express and the Tribeca Film Festival are attached to Amazon's competition highlighting the work of aspiring directors. Read More...
View articleThe search guru highlights latest trends at SES. Read More...
View articleThe ice cream giveaway should boost registration numbers on the portal. Read More...
View articleAlready deployed by several advertisers, the new unit makes formal debut. Read More...
View articleKlipmart taps a VP of strategic accounts; Rand McNally chooses an e-mail marketing vendor; and MAAWG gets two new members. Read More...
View article