The Four Horsemen of Vertical Search
Media

The Four Horsemen of Vertical Search

21y Rob McGann

The Four Horsemen of Vertical Search

Study predicts that engines dedicated to four key categories will drive the future growth of search. Read More...

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Poindexter Nabs Amazon's Chief Scientist
Media

Poindexter Nabs Amazon's Chief Scientist

21y Kevin Newcomb

Poindexter Nabs Amazon's Chief Scientist

Advertiser-side behavioral targeting firm wants to fuel innovation. Read More...

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Samsung's Weedfald Takes On New Role
Media

Samsung's Weedfald Takes On New Role

21y Rob McGann

Samsung's Weedfald Takes On New Role

The company expands the responsibilities of its North American marketing SVP to focus on some of its most lucrative product lines. Read More...

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Execs & Accounts for February 22, 2005
Media

Execs & Accounts for February 22, 2005

21y Zachary Rodgers

Execs & Accounts for February 22, 2005

Avenue A / Razorfish launches site for Bosch Power Tools; Crosbie takes post with Critical Mention. Read More...

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IAB Touts Record-Breaking Quarter
Media

IAB Touts Record-Breaking Quarter

21y Rob McGann

IAB Touts Record-Breaking Quarter

The preliminary report hails Q4 of 2004 as the fifth consecutive quarter of record breaking interactive ad spend. Read More...

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Cross-Media 2.0
Media

Cross-Media 2.0

21y Zachary Rodgers

Cross-Media 2.0

Yahoo! is using a content/ad integration with TV's 'The Apprentice' to woo CPG companies. It's touting the initiative as a next generation cross-media...

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IAB Sues MediaPost Over Trademark
Media

IAB Sues MediaPost Over Trademark

21y Pamela Parker

IAB Sues MediaPost Over Trademark

Dispute stems from a joint venture the two forged for a 2004 conference. Read More...

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'Spyware' Label Slapped on Legit Research Software
Media

'Spyware' Label Slapped on Legit Research Software

21y Rob McGann

'Spyware' Label Slapped on Legit Research Software

comScore spearheads push for industry distinction between spyware and online panel software. Read More...

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Affini to Match Members and Marketers
Media

Affini to Match Members and Marketers

21y Kevin Newcomb

Affini to Match Members and Marketers

What do you get when you cross anti-spam tools, affinity marketing, and search? Read More...

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Web Analytics Trade Group Formed
Media

Web Analytics Trade Group Formed

21y Rob McGann

Web Analytics Trade Group Formed

A number of well-known industry players will serve on the board of the fledgling trade group. Read More...

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Execs & Accounts for February 18, 2005
Media

Execs & Accounts for February 18, 2005

21y Zachary Rodgers

Execs & Accounts for February 18, 2005

AKQA imports two from its London office; PointRoll promotes Clark to VP of channel development; SuperPages.ca taps AdMission. Read More...

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ValueClick Posts Strong Results, Raises Guidance
Media

ValueClick Posts Strong Results, Raises Guidance

21y Kevin Newcomb

ValueClick Posts Strong Results, Raises Guidance

Profits and revenue rose on the strength of media and affiliate marketing segments. Read More...

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NY Times Company Buys About.com
Media

NY Times Company Buys About.com

21y Zachary Rodgers

NY Times Company Buys About.com

Purchase brings the company an alternative content model and broader ad base. Simultaneously, NY Times promotes Martin Nisenholtz to lead all digital ...

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UK SEM Group Gears Up for Elections
Media

UK SEM Group Gears Up for Elections

21y Kevin Newcomb

UK SEM Group Gears Up for Elections

Two months ahead of schedule, SMA-UK is ready to launch. Read More...

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Viewpoint Tempts Video Buyers With Promo
Media

Viewpoint Tempts Video Buyers With Promo

21y Zachary Rodgers

Viewpoint Tempts Video Buyers With Promo

The company has signed up four big advertisers for the 'All Things Video' program. Read More...

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Showtime Looks Online to Promote TV
Media

Showtime Looks Online to Promote TV

21y Kevin Newcomb

Showtime Looks Online to Promote TV

The cable network tries to generate some online buzz for two of its series. Read More...

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Digitas Names Digital Vet Irvine to Top Admin Post
Media

Digitas Names Digital Vet Irvine to Top Admin Post

21y Rebecca Lieb

Digitas Names Digital Vet Irvine to Top Admin Post

Irvine returns to interactive media after a four-year absence. Read More...

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Execs & Accounts for February 16, 2005
Media

Execs & Accounts for February 16, 2005

21y Zachary Rodgers

Execs & Accounts for February 16, 2005

24/7 Real Media promotes Hess, Piccone replaces; Accipiter adds two from venture firm to its board. Read More...

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aQuantive Soars Past Expectations
Media

aQuantive Soars Past Expectations

21y Pamela Parker

aQuantive Soars Past Expectations

The interactive marketing and technology firm saw growth in all three of its divisions. Read More...

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Universal Music Taps Gorilla Nation Media for Ad Sales
Media

Universal Music Taps Gorilla Nation Media for Ad Sales

21y Kevin Newcomb

Universal Music Taps Gorilla Nation Media for Ad S...

GNM won an exclusive deal to rep Universal's labels, starting with Def Jam and Island Records. Read More...

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Google Adds B2B Sites to AdSense
Media

Google Adds B2B Sites to AdSense

21y Kevin Newcomb

Google Adds B2B Sites to AdSense

Vertically-focused sites offer advertisers more specialized inventory. Read More...

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Responsys, Scene7 Join for Visual Personalization
Media

Responsys, Scene7 Join for Visual Personalization

21y Pamela Parker

Responsys, Scene7 Join for Visual Personalization

The companies hope their combination of visual flexibility and tracking will win marketers' hearts. Read More...

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MRM Partners Gets Director of Digital Innovation
Media

MRM Partners Gets Director of Digital Innovation

21y Pamela Parker

MRM Partners Gets Director of Digital Innovation

Former Digitas exec joins the McCann CRM agency. Read More...

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UK Online Ad Spend Surges
Media

UK Online Ad Spend Surges

21y Rob McGann

UK Online Ad Spend Surges

Robust interactive numbers driven by more than 100 percent increase in paid search advertising. Read More...

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AKQA Suit Against infoUSA To Go Ahead
Media

AKQA Suit Against infoUSA To Go Ahead

21y Pamela Parker

AKQA Suit Against infoUSA To Go Ahead

The dispute over an unpaid bill will continue. Read More...

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Claria Reveals Details of BehaviorLink Network
Media

Claria Reveals Details of BehaviorLink Network

21y Zachary Rodgers

Claria Reveals Details of BehaviorLink Network

The behavioral marketing firm abandons pop-ups in its new division. Read More...

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Ask Jeeves Searches For Users with Ad Effort
Media

Ask Jeeves Searches For Users with Ad Effort

21y Pamela Parker

Ask Jeeves Searches For Users with Ad Effort

The second-tier search player adds TV to woo an audience. Read More...

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