24/7 Launches in Japan
Media

24/7 Launches in Japan

21y Kevin Newcomb

24/7 Launches in Japan

Starting with 24/7 Search, 24/7 takes on Asia's largest Internet advertising marketplace. Read More...

View article
Execs & Accounts for February 14, 2005
Media

Execs & Accounts for February 14, 2005

21y Zachary Rodgers

Execs & Accounts for February 14, 2005

Vindigo hires Saturn; Knight Ridder promotes Lloyd to head all classifieds; imc2 hires Targetbase vet. Read More...

View article
TiVo Banner Effort Targets Lovers
Media

TiVo Banner Effort Targets Lovers

21y Zachary Rodgers

TiVo Banner Effort Targets Lovers

Carat Interactive built the 'I Like to Watch' campaign, which links the DVR brand with sexual voyeurism. Read More...

View article
WebSideStory, LinkShare Partner
Media

WebSideStory, LinkShare Partner

21y Rob McGann

WebSideStory, LinkShare Partner

Partnership follows WebSideStory's acquisition of Atomz last week. Read More...

View article
Execs & Accounts for February 11, 2005
Media

Execs & Accounts for February 11, 2005

21y Zachary Rodgers

Execs & Accounts for February 11, 2005

FindWhat.com promotes Seb Bishop; VBMA hires a new president; Carton Donofrio adds three to service new accounts. Read More...

View article
Family Group: WOMMA Guidelines Don't Go Far Enough
Media

Family Group: WOMMA Guidelines Don't Go Far Enough

21y Pamela Parker

Family Group: WOMMA Guidelines Don't Go Far Enough

A proposed word-of-mouth marketing ethics code draws criticism regarding protection of minors. Read More...

View article
InfoUSA Mounts Takeover Bid for Digital Impact
Media

InfoUSA Mounts Takeover Bid for Digital Impact

21y Kevin Newcomb

InfoUSA Mounts Takeover Bid for Digital Impact

The venerable database marketing company looks to continue on acquisition trail. Read More...

View article
Valentine's Day Sparks Keyword Bidding Frenzy
Media

Valentine's Day Sparks Keyword Bidding Frenzy

21y Rob McGann

Valentine's Day Sparks Keyword Bidding Frenzy

What's the story of the keyword price ramp-up? Read More...

View article
Slate's Ex-Publisher Roosts at MSN Video
Media

Slate's Ex-Publisher Roosts at MSN Video

21y Zachary Rodgers

Slate's Ex-Publisher Roosts at MSN Video

Cyrus Krohn was the Web magazine's first employee. In the wake of Slate's sale to WaPo, he hopes to create a thriving, ad-supported video model for MS...

View article
Interchange Acquires Swedish Local-Search Firm
Media

Interchange Acquires Swedish Local-Search Firm

21y Rob McGann

Interchange Acquires Swedish Local-Search Firm

The companies' complementary technologies will be integrated into one product offered in the U.S. and Europe. Read More...

View article
Nokia Supports "Starbucks" Scenario
Media

Nokia Supports "Starbucks" Scenario

21y Zachary Rodgers

Nokia Supports "Starbucks" Scenario

A new wireless marketing platform uses 'point servers' to deliver offers and service alerts via Bluetooth. Read More...

View article
Pfizer, Microsoft Aim to Deflate Viagra Spam
Media

Pfizer, Microsoft Aim to Deflate Viagra Spam

21y Pamela Parker

Pfizer, Microsoft Aim to Deflate Viagra Spam

The two companies have teamed to file lawsuits aimed at turning the tide of illegal spam advertising the drug. Read More...

View article
Did-it Hires New CEO Away from Ask Jeeves
Media

Did-it Hires New CEO Away from Ask Jeeves

21y Kevin Newcomb

Did-it Hires New CEO Away from Ask Jeeves

Top SEM firm readies itself for growth. Read More

View article
Agency.com Merges itraffic Brand
Media

Agency.com Merges itraffic Brand

21y Zachary Rodgers

Agency.com Merges itraffic Brand

Integration is part of a brand renewal marking the agency's first decade in business. Read More...

View article
Realities of Online Video Advertising
Media

Realities of Online Video Advertising

21y Zachary Rodgers

Realities of Online Video Advertising

Online video ads are generating a lot of excitement. Media buyers and publishers weigh in on the state of the format. Read More...

View article
Match.com Touts Success Stories
Media

Match.com Touts Success Stories

21y Kevin Newcomb

Match.com Touts Success Stories

Turning to past members, the online dating site hopes to tap the power of testimonials. Read More...

View article
Execs & Accounts for February 9, 2005
Media

Execs & Accounts for February 9, 2005

21y Zachary Rodgers

Execs & Accounts for February 9, 2005

FindWhat.com hires Kerans to head pay-per-call; Eyeblaster names a director of business development. Read More...

View article
WOMMA Puts Forth Ethical Guidelines
Media

WOMMA Puts Forth Ethical Guidelines

21y Pamela Parker

WOMMA Puts Forth Ethical Guidelines

Practitioners of word-of-mouth marketing make a foray into self-regulation. Read More...

View article
WebSideStory Acquires Atomz
Media

WebSideStory Acquires Atomz

21y Kevin Newcomb

WebSideStory Acquires Atomz

$39M deal adds site search and Web content management products to its HBX analytics suite. Read More...

View article
CooperKatz Debuts Micro Persuasion Practice
Media

CooperKatz Debuts Micro Persuasion Practice

21y Kevin Newcomb

CooperKatz Debuts Micro Persuasion Practice

The PR firm aims to help companies harness the power of blogs and other consumer-generated media. Read More...

View article
IBS Taps Revenue Science for Targeting
Media

IBS Taps Revenue Science for Targeting

21y Kevin Newcomb

IBS Taps Revenue Science for Targeting

The local news network will use Audience Search for behavioral targeting across its 72 sites. Read More...

View article
Advertising.com Pushes PointRoll Ads
Media

Advertising.com Pushes PointRoll Ads

21y Zachary Rodgers

Advertising.com Pushes PointRoll Ads

The AOL unit will offer PointRoll's expanding ads at no additional charge. Read More...

View article
Ask Jeeves Confirms Bloglines Buy
Media

Ask Jeeves Confirms Bloglines Buy

21y Pamela Parker

Ask Jeeves Confirms Bloglines Buy

The RSS aggregator has been working on an ad-supported model. Read More...

View article
Falk Partners to Enhance Ad Serving Product
Media

Falk Partners to Enhance Ad Serving Product

21y Rob McGann

Falk Partners to Enhance Ad Serving Product

Integration of inventory and billing management will launch near the end of the first quarter. Read More...

View article
Tide of Visitors Flood Coldwater Challenge Site
Media

Tide of Visitors Flood Coldwater Challenge Site

21y Pamela Parker

Tide of Visitors Flood Coldwater Challenge Site

Exec says traffic from online viral campaign 'exceeds expectations.' Read More...

View article
Kayak.com Launches Beta of Ad Bidding Engine
Media

Kayak.com Launches Beta of Ad Bidding Engine

21y Pamela Parker

Kayak.com Launches Beta of Ad Bidding Engine

Ad marketplace's debut comes in conjunction with the site's consumer launch. Read More...

View article
Some Successes, Some Failures in Super Bowl Ad Integration
Media

Some Successes, Some Failures in Super Bowl Ad Integration

21y Rob McGann

Some Successes, Some Failures in Super Bowl Ad Int...

GoDaddy and CareerBuilder generated the most online buzz. Read More...

View article
1 335 336 337 338 339 684