FTC Attorney to Legit Marketers: You Could Be Next
Media

FTC Attorney to Legit Marketers: You Could Be Next

21y Pamela Parker

FTC Attorney to Legit Marketers: You Could Be Next

The agency will likely soon begin expanding anti-spam enforcement beyond fraudulent cases. Read More...

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AOL, Time Warner Cable Launch Joint Service
Media

AOL, Time Warner Cable Launch Joint Service

21y Kevin Newcomb

AOL, Time Warner Cable Launch Joint Service

New eyeballs for advertisers: Time Warner launches a cross-division initiative, four years after merger stirred dreams of mega-media convergence. Read...

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Execs & Accounts for January 28, 2005
Media

Execs & Accounts for January 28, 2005

21y Zachary Rodgers

Execs & Accounts for January 28, 2005

Modem Media supports Heineken sponsorship of Grammys; Espotting Media signs distribution deal with 'The Sun'; SEO firm signs five customers. Read More...

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LookSmart Details What Went Wrong
Media

LookSmart Details What Went Wrong

21y Pamela Parker

LookSmart Details What Went Wrong

The company explains how its sales staff failed to capitalize on query and click growth. Read More...

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MSN Grows, Profits
Media

MSN Grows, Profits

21y Pamela Parker

MSN Grows, Profits

The company attributes its growth to ad sales strength. Read More

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SEMs Welcome Google to API Club
Media

SEMs Welcome Google to API Club

21y Kevin Newcomb

SEMs Welcome Google to API Club

Industry-watchers say the move could have a significant impact on the search advertising market. Read More...

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I/PRO Adds Behavioral Audits
Media

I/PRO Adds Behavioral Audits

21y Kevin Newcomb

I/PRO Adds Behavioral Audits

A new service, in conjunction with 24/7 Real Media, allows smaller sites to certify audience behavior data. Read More...

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Dow Jones Cuts Ad Sales Staff Post-Acquisition
Media

Dow Jones Cuts Ad Sales Staff Post-Acquisition

21y Pamela Parker

Dow Jones Cuts Ad Sales Staff Post-Acquisition

The move comes as the business information publisher integrates with MarketWatch. Read More...

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Aegis' Isobar Adds Another Agency
Media

Aegis' Isobar Adds Another Agency

21y Zachary Rodgers

Aegis' Isobar Adds Another Agency

Stockholm-based FarFar is Isobar's 10th acquisition in seven months. Read More...

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UV Intros Clickable Video
Media

UV Intros Clickable Video

21y Zachary Rodgers

UV Intros Clickable Video

UPDATE: United Virtualities has built a new ad product that allows user to interact with individual elements of a video clip. Read More...

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P&G Issues Tide ColdWater Challenge Online
Media

P&G Issues Tide ColdWater Challenge Online

21y Pamela Parker

P&G Issues Tide ColdWater Challenge Online

The CPG firm has made the Web the centerpiece of a big, new initiative for the Tide brand. Read More...

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PointRoll Considers Sale
Media

PointRoll Considers Sale

21y Zachary Rodgers

PointRoll Considers Sale

Rich media player PointRoll admits it's entertaining offers. Read More...

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IUpload and Pheedo Target Blog/RSS Advertisers
Media

IUpload and Pheedo Target Blog/RSS Advertisers

21y Rob McGann

IUpload and Pheedo Target Blog/RSS Advertisers

The companies have launched an integrated product allowing publishers to serve and track ads on blogs and RSS feeds. Read More...

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Execs & Accounts for January 26, 2005
Media

Execs & Accounts for January 26, 2005

21y Zachary Rodgers

Execs & Accounts for January 26, 2005

Atomic Fusion adds several clients; Forbes.com hires research manager; The Wild Divine Project taps SRB Marketing. Read More...

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Yahoo!, Google Thrust Video Search Into Spotlight
Media

Yahoo!, Google Thrust Video Search Into Spotlight

21y Zachary Rodgers

Yahoo!, Google Thrust Video Search Into Spotlight

Media buyers and online publishers keep close tabs on technology that could increase video content use and expand video ad inventory. Read More...

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Online Ad Revenues Up 32 Percent at New York Times Co.
Media

Online Ad Revenues Up 32 Percent at New York Times Co.

21y Rob McGann

Online Ad Revenues Up 32 Percent at New York Times...

Strong online performance driven by display and classified advertising, as well as ongoing site redesign. Read More...

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Aegis Group Gets Creative
Media

Aegis Group Gets Creative

21y Rebecca Lieb

Aegis Group Gets Creative

UPDATE: The acquisition of boutique agency de-construct marks a first foray into digital creative in the U.K. Read More...

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CareerBuilder Precedes TV Campaign with Web Preview
Media

CareerBuilder Precedes TV Campaign with Web Preview

21y Kevin Newcomb

CareerBuilder Precedes TV Campaign with Web Previe...

The online job portal unveiled one of its Super Bowl TV spots early. Read More...

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Kanoodle Gets New CEO
Media

Kanoodle Gets New CEO

21y Zachary Rodgers

Kanoodle Gets New CEO

Kanoodle's president takes the company's reins, as CEO Keating becomes chairman. Read More...

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Execs & Accounts for January 24, 2005
Media

Execs & Accounts for January 24, 2005

21y Zachary Rodgers

Execs & Accounts for January 24, 2005

180solutions names Overture vet to board; Forbes.com promotes two; ExactTarget wins a hundred customers in December. Read More...

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NYTimes.com Redesigns Auto Section
Media

NYTimes.com Redesigns Auto Section

21y Rob McGann

NYTimes.com Redesigns Auto Section

The redesigned site features an enlarged dealer database and greater search functionality. Read More...

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Quigo Debuts Private-Label Contextual Marketplace
Media

Quigo Debuts Private-Label Contextual Marketplace

21y Pamela Parker

Quigo Debuts Private-Label Contextual Marketplace

Quigo inks The Knot and USAToday.com as clients for its Private Marketplace product. Read More...

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WebTrends 7 Debuts With Enhanced ROI Features
Media

WebTrends 7 Debuts With Enhanced ROI Features

21y Rob McGann

WebTrends 7 Debuts With Enhanced ROI Features

The updated analytics tool features expanded capabilities for measuring e-mail campaign performance, search engine results, and audience segmentation....

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Ad:Tech Sold to DMG World Media
Media

Ad:Tech Sold to DMG World Media

21y Pamela Parker

Ad:Tech Sold to DMG World Media

Purchase portends further international expansion. Read More

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ValueClick Merges Units
Media

ValueClick Merges Units

21y Kevin Newcomb

ValueClick Merges Units

The company sheds the AdWare Systems name in favor of its Mediaplex brand. Read More...

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DMA Hints It Will Absorb AIM
Media

DMA Hints It Will Absorb AIM

21y Zachary Rodgers

DMA Hints It Will Absorb AIM

CEO John Greco said today the group will expand its interactive resources to all members. Read More...

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Snapple TV Campaign Points to the Web
Media

Snapple TV Campaign Points to the Web

21y Kevin Newcomb

Snapple TV Campaign Points to the Web

An offline ad campaign places new emphasis on Snapple's online marketing efforts. Read More...

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