Volkswagen and NBC Universal Sign Marketing Deal
Media

Volkswagen and NBC Universal Sign Marketing Deal

21y Rob McGann

Volkswagen and NBC Universal Sign Marketing Deal

The companies expect to announce details of the online component in April or May. Read More...

View article
NetIQ Taps an Agency of Record
Media

NetIQ Taps an Agency of Record

21y Zachary Rodgers

NetIQ Taps an Agency of Record

A Bay Area agency wins print and online duties for NetIQ's systems and security management product line. Read More...

View article
Oneupweb Unveils New ROI Tool for Search
Media

Oneupweb Unveils New ROI Tool for Search

21y Rob McGann

Oneupweb Unveils New ROI Tool for Search

The latest ROI tool will compete with Web analytics companies, the major search engines, and companies like Atlas OnePoint. Read More...

View article
Euro RSCG Withdraws from $300M Intel Review
Media

Euro RSCG Withdraws from $300M Intel Review

21y Pamela Parker

Euro RSCG Withdraws from $300M Intel Review

The technology giant's interactive and traditional agency calls it quits amidst tough competition. Read More...

View article
Execs & Accounts for January 12, 2005
Media

Execs & Accounts for January 12, 2005

21y Zachary Rodgers

Execs & Accounts for January 12, 2005

Koenig leaves AOL; Forbes.com hires mid-Atlantic sales manager; IAB U.K. recruits Vodafone veteran as CEO. Read More...

View article
FTC Postpones "Primary Purpose" Effectiveness
Media

FTC Postpones "Primary Purpose" Effectiveness

21y Rob McGann

FTC Postpones "Primary Purpose" Effectiveness

The new effective date is March 28. Read More

View article
Measuring Blog Marketing
Media

Measuring Blog Marketing

21y Zachary Rodgers

Measuring Blog Marketing

Marketers are growing more interested in blogs, but how do brands measure their campaigns in this medium? Part one of a two-part series. Read More...

View article
VillageVoice.com Redesigns To Woo Advertisers
Media

VillageVoice.com Redesigns To Woo Advertisers

21y Rob McGann

VillageVoice.com Redesigns To Woo Advertisers

The alternative newspaper's interactive team predicts the new site will help fuel a 50 percent increase in online ad revenues in 2005. Read More...

View article
Icrossing: Parlez Vous SEM?
Media

Icrossing: Parlez Vous SEM?

21y Kevin Newcomb

Icrossing: Parlez Vous SEM?

The search engine marketing agency teams with Translations.com to provide multilingual solutions. Read More...

View article
Organic Expands Creative Team
Media

Organic Expands Creative Team

21y Kevin Newcomb

Organic Expands Creative Team

Christian Haas tapped to lead creative online advertising initiatives across Organic's network. Read More...

View article
WebSideStory Teaches Marketers How to Use Data
Media

WebSideStory Teaches Marketers How to Use Data

21y Kevin Newcomb

WebSideStory Teaches Marketers How to Use Data

New educational initiative shows customers how to improve online marketing efforts using its analytics product. Read More...

View article
In AvantGo Upgrade, Benefit for Advertisers
Media

In AvantGo Upgrade, Benefit for Advertisers

21y Zachary Rodgers

In AvantGo Upgrade, Benefit for Advertisers

Its advertising partners get a bit more flexibility as iAnywhere's AvantGo adds wireless synchronization. Read More...

View article
TM Advertising Lands SuperPages Account
Media

TM Advertising Lands SuperPages Account

21y Kevin Newcomb

TM Advertising Lands SuperPages Account

SuperPages campaign to reach for users, advertisers. Read More...

View article
SMA-NA Set to Launch
Media

SMA-NA Set to Launch

21y Kevin Newcomb

SMA-NA Set to Launch

A trade group offering an alternative to SEMPO is gathering members. Read More...

View article
IVillage Acquisition Adds Video Ad Inventory
Media

IVillage Acquisition Adds Video Ad Inventory

21y Kevin Newcomb

IVillage Acquisition Adds Video Ad Inventory

The $17.2 M acquisition of Healthology brings the publisher video, upon which iVillage intends to sell streaming ads. Read More...

View article
FCBi Gets New Chairman, CEO
Media

FCBi Gets New Chairman, CEO

21y Pamela Parker

FCBi Gets New Chairman, CEO

The interactive, direct and CRM unit's new head comes from MRM Partners. Read More...

View article
Study: Ad Relevance Key to Building Consumer Trust
Media

Study: Ad Relevance Key to Building Consumer Trust

21y Rob McGann

Study: Ad Relevance Key to Building Consumer Trust

The more control Internet users have over the advertising experience, the more willing they are to volunteer even sensitive information. Read More...

View article
Yahoo! Pushes Verticals In New Trade Ad Effort
Media

Yahoo! Pushes Verticals In New Trade Ad Effort

21y Pamela Parker

Yahoo! Pushes Verticals In New Trade Ad Effort

Updated: Portal plays off its consumer-oriented 'Life Engine' campaign. Read More...

View article
DailyCandy Gets Lucky with Publisher Hire
Media

DailyCandy Gets Lucky with Publisher Hire

21y Pamela Parker

DailyCandy Gets Lucky with Publisher Hire

The lifestyle e-mail publisher lures away the ad director of Condé Nast's popular shopping magazine. Read More...

View article
Execs & Accounts for January 10, 2005
Media

Execs & Accounts for January 10, 2005

21y Zachary Rodgers

Execs & Accounts for January 10, 2005

L.A. Times Interactive hires a general manager; IGN Entertainment names a marketing and media head; IPIX AdMission to power classifieds for Morris Com...

View article
Carat Interactive Reins Change Hands
Media

Carat Interactive Reins Change Hands

21y Zachary Rodgers

Carat Interactive Reins Change Hands

COO moves up to top post; Sarah Fay to concentrate full time on leading Isobar U.S. Read More...

View article
Affiliates Mixed on Google Policy Changes
Media

Affiliates Mixed on Google Policy Changes

21y Kevin Newcomb

Affiliates Mixed on Google Policy Changes

Confusion abounds regarding the impact Google's AdWords changes will have on affiliate marketers. Read More...

View article
E*Trade Taps BBDO NY as Agency
Media

E*Trade Taps BBDO NY as Agency

21y Pamela Parker

E*Trade Taps BBDO NY as Agency

The company names its first new agency of record since Nick Utton joined as CMO. Read More...

View article
Monster Goes Local with New Ad Campaign
Media

Monster Goes Local with New Ad Campaign

21y Rob McGann

Monster Goes Local with New Ad Campaign

Strategic marketing partnerships put Monster's ads on local TV and radio stations' Web sites. Read More...

View article
Web Ad Campaign Seeks Tsunami Relief and Ad Inventory Donations
Media

Web Ad Campaign Seeks Tsunami Relief and Ad Inventory Donations

21y Pamela Parker

Web Ad Campaign Seeks Tsunami Relief and Ad Invent...

UNICEF USA began constructing banner ads and calling upon media donors immediately after the disaster. Read More...

View article
Google's New Ad Policy to Affect Affiliate Marketers
Media

Google's New Ad Policy to Affect Affiliate Marketers

21y Kevin Newcomb

Google's New Ad Policy to Affect Affiliate Markete...

The company places new limitations on its AdWords program and will no longer require affiliates to use the 'AFF' designation in their ads. Read More...

View article
Volvo Launches SUV Campaign Online
Media

Volvo Launches SUV Campaign Online

21y Kevin Newcomb

Volvo Launches SUV Campaign Online

The automaker unveils a Web site built to complement its first Super Bowl ad. Read More...

View article
1 339 340 341 342 343 684