Fastclick Plans IPO
Media

Fastclick Plans IPO

21y Zachary Rodgers

Fastclick Plans IPO

SEC filing says the money would cover general corporate costs, including operations and acquisitions. Read More...

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Aegis Acquires iProspect for $50M
Media

Aegis Acquires iProspect for $50M

21y Kevin Newcomb

Aegis Acquires iProspect for $50M

UPDATE: Top SEM firm will be foundation for Aegis' search practices in 24 countries. Read More...

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Vibrant Media Testing Image Ads
Media

Vibrant Media Testing Image Ads

21y Kevin Newcomb

Vibrant Media Testing Image Ads

IntelliTXT advertisers will soon have the option of adding a logo to their text ads. Read More...

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Execs & Accounts for December 22, 2004
Media

Execs & Accounts for December 22, 2004

21y Zachary Rodgers

Execs & Accounts for December 22, 2004

Slate publisher stays with MSN after sale; Bigfoot Interactive hires a director of marketing; Tickle VP of marketing goes to NexTag. Read More...

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E-Mail: Consumers Click Less, Convert More
Media

E-Mail: Consumers Click Less, Convert More

21y Rob McGann

E-Mail: Consumers Click Less, Convert More

Study also reveals delivery rates improved thanks to cleaner lists. Read More...

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Washington Post Snaps Up Slate
Media

Washington Post Snaps Up Slate

21y Zachary Rodgers

Washington Post Snaps Up Slate

UPDATE: The Washington Post adds more online inventory and Slate aligns itself with a traditional media player. Read More...

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Execs & Accounts for December 20, 2004
Media

Execs & Accounts for December 20, 2004

21y Zachary Rodgers

Execs & Accounts for December 20, 2004

Picard left Bluestreak; Dynamic Logic's Jeffrey Graham goes to Starcom MediaVest; WebMD Health hired Riley McDonough. Read More...

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EyeWonder Debuts New Video Ad Format
Media

EyeWonder Debuts New Video Ad Format

21y Kevin Newcomb

EyeWonder Debuts New Video Ad Format

Full-video banners designed to make an impact. Read More...

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Yahoo! Campaigns for Mobile Marketing
Media

Yahoo! Campaigns for Mobile Marketing

21y Pamela Parker

Yahoo! Campaigns for Mobile Marketing

The company hopes to learn from three forays into mobile campaigns. Read More...

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ChannelView Goes 2.0
Media

ChannelView Goes 2.0

21y Zachary Rodgers

ChannelView Goes 2.0

DoubleClick's cross-channel analytics platform now breaks out various retail sales metrics. Read More...

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Why Are 'Net Execs Buying Super Bowl Spots?
Media

Why Are 'Net Execs Buying Super Bowl Spots?

21y Zachary Rodgers

Why Are 'Net Execs Buying Super Bowl Spots?

CareerBuilder.com and GoDaddy.com will each air a $2.4M spot during the big game. We asked: 'Why?' Read More...

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Harte-Hanks Buys Postfuture
Media

Harte-Hanks Buys Postfuture

21y Zachary Rodgers

Harte-Hanks Buys Postfuture

Harte-Hanks will continue to support its acquisition's various e-mail products. Read More...

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Blinkx.tv Finds TV Content Online
Media

Blinkx.tv Finds TV Content Online

21y Kevin Newcomb

Blinkx.tv Finds TV Content Online

Contextual search technology presents new ways for providers to promote video content. Read More...

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Lycos, AOL Report Most-Searched Terms of 2004
Media

Lycos, AOL Report Most-Searched Terms of 2004

21y Rob McGann

Lycos, AOL Report Most-Searched Terms of 2004

Janet Jackson, the Iraq war, and the Presidential election were popular queries. Read More...

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Overture Draws Web Sites into Local Listings
Media

Overture Draws Web Sites into Local Listings

21y Rebecca Lieb

Overture Draws Web Sites into Local Listings

UPDATE: Updated basic listings for local businesses. Read More...

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SEM Agencies Courting Big Marketers Find Education Key
Media

SEM Agencies Courting Big Marketers Find Education Key

21y Kevin Newcomb

SEM Agencies Courting Big Marketers Find Education...

As more traditional marketers test the waters of search, agencies help them get comfortable with new metrics and tactics. Read More...

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Execs & Accounts for December 17, 2004
Media

Execs & Accounts for December 17, 2004

21y Zachary Rodgers

Execs & Accounts for December 17, 2004

Cox Radio Interactive promotes director of sales; IAB adds 2005 committee chairs; FindWhat.com names CPA to board of directors. Read More...

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JibJab Inks Ad-Revenue Sharing Partnership with Yahoo!
Media

JibJab Inks Ad-Revenue Sharing Partnership with Yahoo!

21y Rob McGann

JibJab Inks Ad-Revenue Sharing Partnership with Ya...

Comedic online video targeted as hot vehicle for a toolbox of online advertisements. Read More...

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FTC Issues Final Rules Defining CAN-SPAM
Media

FTC Issues Final Rules Defining CAN-SPAM

21y Rob McGann

FTC Issues Final Rules Defining CAN-SPAM

The agency gets very specific regarding 'primary purpose.' Read More...

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Google Trademark Issues Remain Unresolved
Media

Google Trademark Issues Remain Unresolved

21y Kevin Newcomb

Google Trademark Issues Remain Unresolved

A court victory in the GEICO case brings relief, but maybe not for long. Read More...

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Belo Restructuring Will Streamline Interactive Staff
Media

Belo Restructuring Will Streamline Interactive Staff

21y Rob McGann

Belo Restructuring Will Streamline Interactive Sta...

Prompted by print losses, the dissolution of Belo Interactive is seen as a sign of more changes to come in media industry. Read More...

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Brands Ring In Holiday Season With Micro-Sites
Media

Brands Ring In Holiday Season With Micro-Sites

21y Zachary Rodgers

Brands Ring In Holiday Season With Micro-Sites

It's an online ritual that's become as predictable as the droning of holiday music in retail outlets. Read More...

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Holiday Visits to Retail Sites Up 24 Percent Over 2003
Media

Holiday Visits to Retail Sites Up 24 Percent Over 2003

21y Rob McGann

Holiday Visits to Retail Sites Up 24 Percent Over ...

Search engines vary in their ability to refer traffic to retail categories. Read More...

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Google Scores Victory in Trademark Case
Media

Google Scores Victory in Trademark Case

21y Kevin Newcomb

Google Scores Victory in Trademark Case

The company's keyword advertising program had a major win in court today. Read More...

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Autobytel Rolls Forward With Video
Media

Autobytel Rolls Forward With Video

21y Pamela Parker

Autobytel Rolls Forward With Video

The company is placing a big bet on video advertising. Read More...

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KnowledgeStorm to Offer Turnkey Search for IT Clients
Media

KnowledgeStorm to Offer Turnkey Search for IT Clients

21y Pamela Parker

KnowledgeStorm to Offer Turnkey Search for IT Clie...

The vertical player modifies an idea employed by Web hosting and directory companies. Read More...

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Execs & Accounts for December 15, 2004
Media

Execs & Accounts for December 15, 2004

21y Zachary Rodgers

Execs & Accounts for December 15, 2004

Avenue A/Razorfish hires two GMs; Juxt builds site for a storied literary journal. Read More...

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