WhitePages.com Lightens Ad Load, Adds User Features
Media

WhitePages.com Lightens Ad Load, Adds User Features

21y Pamela Parker

WhitePages.com Lightens Ad Load, Adds User Feature...

The firm hopes to move beyond searches by adding contact management features. Read More...

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DoubleClick Exits Site Analytics Biz, Strikes Partnership
Media

DoubleClick Exits Site Analytics Biz, Strikes Partnership

21y Pamela Parker

DoubleClick Exits Site Analytics Biz, Strikes Part...

The company will work to get its clients to adopt Omniture SiteCatalyst. Read More...

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Hoopla Surrounds Launch of Search Engine Accoona
Media

Hoopla Surrounds Launch of Search Engine Accoona

21y Pamela Parker

Hoopla Surrounds Launch of Search Engine Accoona

The engine launches with paid listings from Overture but plans to develop its own sales efforts. Read More...

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WebSideStory Adds Pro Services Resources
Media

WebSideStory Adds Pro Services Resources

21y Kevin Newcomb

WebSideStory Adds Pro Services Resources

New exec, upcoming programs will focus on clients' business goals. Read More...

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Questions for Starcom's Rishad Tobaccowala
Media

Questions for Starcom's Rishad Tobaccowala

21y Zachary Rodgers

Questions for Starcom's Rishad Tobaccowala

The Starcom IP founder and chief innovation officer at Publicis Groupe talks about passion-based marketing and his new board seat with a behavioral ma...

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Execs & Accounts for December 6, 2004
Media

Execs & Accounts for December 6, 2004

21y Zachary Rodgers

Execs & Accounts for December 6, 2004

Imaginet founders depart connect@jwt; Moxie promotes Lunenfeld; Quris grabs COO from Silverpop; eXact adds president, CFO. Read More...

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NEWgame Brings the Magazine Experience to the Desktop
Media

NEWgame Brings the Magazine Experience to the Desktop

21y Kevin Newcomb

NEWgame Brings the Magazine Experience to the Desk...

In the competitive realm of college recruitment, one college is turning to a new kind of interactive marketing channel. Read More...

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Universal McCann's Coen Predicts Surging Internet Ad Growth Throughout 2005
Media

Universal McCann's Coen Predicts Surging Internet Ad Growth Throughout 2005

21y Rob McGann

Universal McCann's Coen Predicts Surging Internet ...

The well-respected forecaster says the online ad channel grew faster in 2004 than he had previously expected. Read More...

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September Online Ad Sales the Highest in Five Months
Media

September Online Ad Sales the Highest in Five Months

22y Rob McGann

September Online Ad Sales the Highest in Five Mont...

Technology and finance companies the leading buyers. Read More...

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Netflix Gets Social
Media

Netflix Gets Social

22y Kevin Newcomb

Netflix Gets Social

The online DVD rental service adds an element of social networking. Read More...

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Lycos Europe Pauses Anti-spam Efforts
Media

Lycos Europe Pauses Anti-spam Efforts

22y Kevin Newcomb

Lycos Europe Pauses Anti-spam Efforts

The 'Make Love Not Spam' site has been unavailable for much of the first week, but the reasons why are unclear. Read More...

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Execs & Accounts for December 3, 2004
Media

Execs & Accounts for December 3, 2004

22y Zachary Rodgers

Execs & Accounts for December 3, 2004

Belo Interactive head departs; InksPress.com buys a business blogger on eBay; Machrotech hires a director of interactive marketing. Read More...

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Net Gets More Respect in DMA Shake-Up
Media

Net Gets More Respect in DMA Shake-Up

22y Zachary Rodgers

Net Gets More Respect in DMA Shake-Up

New President John Greco reassigns the Internet Alliance to Washington as part of an executive shake-up. Read More...

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Viewpoint Buys Unicast
Media

Viewpoint Buys Unicast

22y Zachary Rodgers

Viewpoint Buys Unicast

A deal worth $7.3 million fills gaps in both companies' offerings. Read More...

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MSN Enters Blogging Fray with "Spaces"
Media

MSN Enters Blogging Fray with "Spaces"

22y Pamela Parker

MSN Enters Blogging Fray with "Spaces"

The beta tool will debut with house ads, but the company expects to court advertisers as usership increases. Read More...

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Wall Street Journal Goes Mobile
Media

Wall Street Journal Goes Mobile

22y Pamela Parker

Wall Street Journal Goes Mobile

The first edition will be for mobile phones, but more versions are expected in the coming weeks. Read More...

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Execs & Accounts for December 1, 2004
Media

Execs & Accounts for December 1, 2004

22y Zachary Rodgers

Execs & Accounts for December 1, 2004

DMA names DiGuido to Ethics Committee; Former Yahoo! marketing exec goes to Infinite Spirits; Chairman of Boston's BigBad passes away. Read More...

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Bristol-Myers Squibb Taps Yahoo! for AIDS Day Initiative
Media

Bristol-Myers Squibb Taps Yahoo! for AIDS Day Initiative

22y Zachary Rodgers

Bristol-Myers Squibb Taps Yahoo! for AIDS Day Init...

UPDATE: The maker of HIV drugs Reyataz and Sustiva sponsors content and a global awareness initiative on the portal. Read More...

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HighBeam Picks Locke for Blogging Initiative
Media

HighBeam Picks Locke for Blogging Initiative

22y Rob McGann

HighBeam Picks Locke for Blogging Initiative

The online research engine aims to sell its content archive to bloggers and their readers. Read More...

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Singingfish Relaunches Under New AOL Strategy
Media

Singingfish Relaunches Under New AOL Strategy

22y Pamela Parker

Singingfish Relaunches Under New AOL Strategy

The multimedia search engine is the company's latest standalone ad-supported site for non-AOL members. Read More...

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Survey Finds Advertising Important, But Flawed
Media

Survey Finds Advertising Important, But Flawed

22y Kevin Newcomb

Survey Finds Advertising Important, But Flawed

Top execs say advertising is a key to success, but many find the adindustry lacks understanding. Read More...

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BBDO Unit Partners on Wireless Campaigns
Media

BBDO Unit Partners on Wireless Campaigns

22y Zachary Rodgers

BBDO Unit Partners on Wireless Campaigns

A deal between Proximity Worldwide and Ericsson gives an agency group access to 'several hundred' mobile developers. Read More...

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Studies: Price Rise Fuels Online Ad Increase
Media

Studies: Price Rise Fuels Online Ad Increase

22y Rob McGann

Studies: Price Rise Fuels Online Ad Increase

Online ad expenditures are up 26 percent in 2004, according to TNS Media Intelligence/CMR. Read More...

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Online Radio Ratings Return
Media

Online Radio Ratings Return

22y Pamela Parker

Online Radio Ratings Return

Arbitron brings back online radio ratings with partner comScore Media Metrix. Read More...

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Lycos Europe Pushes Limits in Anti-Spam Fight
Media

Lycos Europe Pushes Limits in Anti-Spam Fight

22y Kevin Newcomb

Lycos Europe Pushes Limits in Anti-Spam Fight

A plan to retaliate against spammers may overstep legal bounds. Read More...

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Execs & Accounts for November 29, 2004
Media

Execs & Accounts for November 29, 2004

22y Zachary Rodgers

Execs & Accounts for November 29, 2004

Mitsubishi Marketing head steps down; WDIG promotes Nichols; BellSouth names a new president to its advertising group. Read More...

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Rev Science Board Adds Agency Heft
Media

Rev Science Board Adds Agency Heft

22y Zachary Rodgers

Rev Science Board Adds Agency Heft

Publicis Groupe's chief innovation officer will provide the behavioral targeting firm with insights on the migration of offline spending to the Web. R...

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