Its partnership with an in-game ad network builds on the measurement firm's earlier deal with Activision. Read More...
View articleNew comScore/Overture study challenges preeminence of trademark-based searches. Read More...
View articleThe new hire previously worked at a trendy architectural firm and at Razorfish. Read More...
View articleA new firm offers a 15-point e-mail audit and certification program. Read More...
View articleLycos and 24/7 Real Media agree to restructure a deal after the media property was acquired. Read More...
View articleRevenue Science co-founder joins the portal player. Read More
View articleCapella University taps Avenue A/Razorfish; PriceGrabber president takes CEO reins; TheStreet.com goes with Revenue Science. Read More...
View articleThe copywriting guru will head a new consulting practice for the SEM firm, training in-house search teams at enterprise clients. Read More...
View articleThirteen agencies have signed on to keep up with Maven's latest developments. Read More...
View articleThe communication player's new effort aims to reach C-level execs and IT decision makers. Read More...
View articleLocal online insurance consultant wrestles with one of the key issues facing search advertisers. Read More...
View articleDespite the medium's direct marketing reputation, advertisers are hoping to achieve branding results. Read More...
View articleAutoTrader.com taps an interactive agency; Klipmart hires a director of West Coast sales. Read More...
View articleThe agency that brought you 'Subservient Chicken' has a new twist on the call-and-response Web site. This one puts users in the submissive role, and i...
View articleThe portal player divulges plans for its soon-to-be-released search utility. Read More...
View articleThe data modeling and analytics giant unveils new targeting and creative services aimed at eventually making TV audiences targetable at the household ...
View articleCitrix will use Dotomi's personalized banner ads in a bid to better hold onto customers. Read More...
View articleIn its newest version, DoubleClick's media planning product gets a bit more malleable. Read More...
View articleA new group aims to help nab criminals threatening brands' relationships with their customers. Read More...
View articleA group focused on business development around the New York capitol finds a friend in e-mail. Read More...
View articleSEM agencies now control a majority of spending, but they're collecting it in different ways. Read More...
View articleThe company that's been running eBay's keyword ad program goes out on its own. Read More...
View articleicrossing fills COO spot from within; Tacoda hires Eastern region sales head; EyeWonder CEO out. Read More...
View articleThe more branding-oriented format will begin appearing on AdSense publishers' sites. Read More...
View articleThe interactive agency conferred 'preferred' status on a certain rich media vendor's formats, in exchange for cost savings. Read More...
View articleOne of the DMA's public faces will now be representing one of its members. Read More...
View articleThe integrated B-to-B and consumer marketing firm will now be called McCann Erickson Salt Lake City. Read More...
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