Study: Manufacturers to Ramp Up Online Marketing
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Study: Manufacturers to Ramp Up Online Marketing

21y Rob McGann

Study: Manufacturers to Ramp Up Online Marketing

Site redesigns, search marketing, and e-mail campaigns are the top priorities. Read More...

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Yahoo Touts Success, Expansion of Mark Burnett Deal
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Yahoo Touts Success, Expansion of Mark Burnett Deal

21y Pamela Parker

Yahoo Touts Success, Expansion of Mark Burnett Dea...

The new agreement encompasses 'The Contender' boxing reality series. Read More...

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AOL Tweaks Search for Users, Advertisers
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AOL Tweaks Search for Users, Advertisers

21y Kevin Newcomb

AOL Tweaks Search for Users, Advertisers

Changes to AOL Search aim to improve user experience and provide new opportunities for advertisers. Read More...

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Magazines Gussy Up Web Sites to Court Ad Dollars
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Magazines Gussy Up Web Sites to Court Ad Dollars

21y Pamela Parker

Magazines Gussy Up Web Sites to Court Ad Dollars

SI.com and BusinessWeek Online want to convince users and advertisers they're dailies, not weeklies, despite their magazine heritage. Read More...

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Fathom Online Snares Warner Music Group CTO
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Fathom Online Snares Warner Music Group CTO

21y Pamela Parker

Fathom Online Snares Warner Music Group CTO

The SEM firm ends several months of searching for a CTO. Read More...

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Omniture Debuts SEM Bid Management Tool
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Omniture Debuts SEM Bid Management Tool

21y Kevin Newcomb

Omniture Debuts SEM Bid Management Tool

New keyword-bid management and optimization tool leverages SiteCatalyst analytics data. Read More...

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Avenue A/Razorfish: CPMs Rising, But Deals Exist
Media

Avenue A/Razorfish: CPMs Rising, But Deals Exist

21y Zachary Rodgers

Avenue A/Razorfish: CPMs Rising, But Deals Exist

The agency assuages the worries of sticker-shocked media buyers in its '2005 Online Media Outlook.' Read More...

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DigitalGrit Acquires LMI
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DigitalGrit Acquires LMI

21y Kevin Newcomb

DigitalGrit Acquires LMI

The D.C. consultancy adds strategic marketing capabilities. Read More...

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Execs & Accounts for January 19, 2005
Media

Execs & Accounts for January 19, 2005

21y Zachary Rodgers

Execs & Accounts for January 19, 2005

Wassong tapped by Art Directors Club; Lightningcast hires sales chief; and DoubleClick signs Friendster. Read More...

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Industry Groups to Powwow on Spyware
Media

Industry Groups to Powwow on Spyware

21y Zachary Rodgers

Industry Groups to Powwow on Spyware

A coalition of trade associations, including the NAI and DMA, will convene a discussion of spyware next week. Read More...

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Massive Scores $10 Million
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Massive Scores $10 Million

21y Kevin Newcomb

Massive Scores $10 Million

Funding will go toward building up ad sales team and technology infrastructure. Read More...

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Telecoms' Online Ad Spending Grows Rapidly
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Telecoms' Online Ad Spending Grows Rapidly

21y Rob McGann

Telecoms' Online Ad Spending Grows Rapidly

Cingular's acquisition of AT&T Wireless led to a massive rebranding effort online. Read More...

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Organic Taps Boyd to Head Toronto Office
Media

Organic Taps Boyd to Head Toronto Office

21y Rob McGann

Organic Taps Boyd to Head Toronto Office

The Web marketing company sees Toronto as a key talent hub from which to service U.S. and Canadian clients. Read More...

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WhenU Acquires Internal Sales Force From Former Resellers
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WhenU Acquires Internal Sales Force From Former Resellers

21y Rob McGann

WhenU Acquires Internal Sales Force From Former Re...

Separate deals prompt Conducive Corp. and ContextualNet to rethink their business models. Read More...

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AKQA Gets More CreativeWith Hire
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AKQA Gets More CreativeWith Hire

21y Pamela Parker

AKQA Gets More CreativeWith Hire

The agency has formed a global creative council, which will involve three of its recent hires. Read More...

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Execs & Accounts for January 18, 2004
Media

Execs & Accounts for January 18, 2004

21y Zachary Rodgers

Execs & Accounts for January 18, 2004

Eyeblaster adds new faces to sales and marketing operations; WorldNow to use Tacoda's platform; It's Just Lunch taps Geary Interactive. Read More...

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Advertisers Drive Yahoo! to Record Year
Media

Advertisers Drive Yahoo! to Record Year

21y Pamela Parker

Advertisers Drive Yahoo! to Record Year

Both brand advertising and search marketing are strong factors in the portal's profitable fourth quarter and for 2004. Read More...

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Measuring the Brand Blog
Media

Measuring the Brand Blog

21y Zachary Rodgers

Measuring the Brand Blog

So you're launching a corporate blog. Have you thought about how you're going to measure it? Read More...

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i-FRONTIER Brought Under Avenue A/Razorfish
Media

i-FRONTIER Brought Under Avenue A/Razorfish

21y Zachary Rodgers

i-FRONTIER Brought Under Avenue A/Razorfish

aQuantive integrates i-FRONTIER with its much larger sister agency. Read More...

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Responsys Hires From Competitors
Media

Responsys Hires From Competitors

21y Pamela Parker

Responsys Hires From Competitors

The e-mail marketing firm aims to boost its marketing and ISP relations capabilities with three new employees. Read More...

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Agency With Outsourcing Model Opens Doors
Media

Agency With Outsourcing Model Opens Doors

21y Pamela Parker

Agency With Outsourcing Model Opens Doors

Banerjee & Partners says it's pitching quality creative at a 40 to 60 percent discounted rate. Read More...

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Edmunds.com Makes Bid for Multicultural Ad Dollars
Media

Edmunds.com Makes Bid for Multicultural Ad Dollars

21y Kevin Newcomb

Edmunds.com Makes Bid for Multicultural Ad Dollars

A Spanish-language version of its popular New Car Buying Guide marks Edmunds.com's first attempt to woo Hispanic-targeted ad dollars. Read More...

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Execs & Accounts for January 14, 2005
Media

Execs & Accounts for January 14, 2005

21y Zachary Rodgers

Execs & Accounts for January 14, 2005

RareMethod and Atomic Fusion score client wins. Read More

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Wal-Mart Answers Critics with Web Site, Ads
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Wal-Mart Answers Critics with Web Site, Ads

21y Pamela Parker

Wal-Mart Answers Critics with Web Site, Ads

The retailing giant heads online to defend its brand. Read More...

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WeatherBug Taps Ex-Broadcast Exec to Expand Ad Offerings
Media

WeatherBug Taps Ex-Broadcast Exec to Expand Ad Offerings

21y Rebecca Lieb

WeatherBug Taps Ex-Broadcast Exec to Expand Ad Off...

Information service provider to drive new ad product development, double in-house sales force. Read More...

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LookSmart Warns, Shuffles Execs
Media

LookSmart Warns, Shuffles Execs

21y Kevin Newcomb

LookSmart Warns, Shuffles Execs

The struggling search play named two new senior VPs and lowered Q4 guidance. Read More...

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Hollywood Agency Gets Into Video Game Marketing
Media

Hollywood Agency Gets Into Video Game Marketing

21y Pamela Parker

Hollywood Agency Gets Into Video Game Marketing

Former GameSpot and GameSpy exec takes a gig matching up brands, video game publishers, and entertainment industry clients. Read More...

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