The newly integrated organization will form an advisory board to focus on interactive marketing technology, research, and resources. Read More...
View articleMicrosoft's CEO told MSN's advertisers they're an integral part of the company's future plans. Read More...
View articleThe new paid search ad platform will be piloted in limited markets later this year. Read More...
View articleThe brand strategy agency unifies interactive under a single executive. Read More...
View articleTacoda taps an agency to sell ads on its new branding network; Infospace hires a VP of marketing; PointRoll adds to included network. Read More...
View articleThe newly elected board of directors named a new slate of officers this week. Read More...
View articleIn addition to the official Star Wars site, both content partners launch micro-site promotions. Read More...
View articleThe site's distinct retro-gamer style is echoed in online ads. Read More...
View articleCGI's second affiliate acquisition in a week could help lower prices in the affiliate marketing space. Read More...
View articleGoogle now lets businesses add or edit their information in its local search listings. Read More...
View articleFor its first luxury SUV, the carmaker goes online with an awareness and lead-generation campaign. Read More...
View articleGM Mediaworks defends its only account; Klipmart names new board member; and Monster Worldwide names an Internet analyst as CFO. Read More...
View articleMarketers are looking forward to Yahoo!'s rumored launch of a competitor to Google's AdSense contextual ad network. Read More...
View articleWith some of the money left over after yanking its big game spot, Lincoln launches an online brackets sponsorship. Read More...
View articleSiegel & Gale promotes Cieslak; Digitas hires a chief administrative officer; UV names a West coast sales director. Read More...
View articleOnline media to fill the sails as the Oscar-winning film gets its second wind. Read More...
View articleCampaign is designed to boost ratings and traffic to the site, ultimately creating more value for advertisers. Read More...
View articleAT&T signed on as the first advertiser for the Journal's newly-launched desktop news alert service. It's part a multi-channel campaign for its network...
View articlePontiac wants to drive camera phone owners to drive a G6. Its new multichannel sweepstakes promotion includes Web, radio, TV, and mobile components. R...
View articleContextual ads aren't search ads, but marketers who recognize the differences are taking advantage. Read More...
View articleThree interactive agencies will handle the chip maker's branding chores. Read More...
View articleOnline effort targets kids and thirty-something men who have a thing for winged serpents. Read More...
View articleUsed to be, rich media vendors specialized in a chosen format. Now they're all trying to be a total solution. How to choose? Parttwo of a two-part ser...
View articleWill search engines change their public stand on the issue as a broader audience catches wind of it? Read More...
View articleJupiterResearch report finds four billion-dollar categories dominating ad spend. Read More...
View articleEyeWonder restructures sales; MMA adds to board; Zedo wins clients. Read More...
View articleVenerable free classifieds site gets rival for global dominance. Read More...
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