Fans text to American Idol in record numbers; A trans-Atlantic deal brings hit U.K. apps West. Read More...
View articleThe hiring former NBC Entertainment President Scott Sassa affirms the social network's commitment to an ad-based business model. Read More...
View articleUPDATE: The e-commerce giant explores a flexible and personalized way of communicating with its customers. Read More...
View articleWarehouse chain Sam's Club is now offering low-cost Web sites for its members, which are primarily small businesses. Read More...
View articleSearch giant bows upgrade to Google Search Appliance Read More...
View articleDisney goes after moms; and Weather.com tees up a new golf ad product. Read More...
View articleA just-launched network with well-known top executives makes its U.S. debut, using personalized, opt-in messages in banner ads. Read More...
View articleSeveral important measures of e-mail success fell year-over-year, but a greater percentage of e-mails were successfully delivered. Read More...
View articleThe infamous 'spongemonkey' ads, featuring goofy creatures lauding Quiznos subs, have generated more than 30,000 calls and e-mails and quadrupled Quiz...
View articleSrere and Studenmund join aQuantive's board of directors; Red Lobster names an interactive agency of record; Capato goes to icrossing. Read More...
View articleShifting media habits are frustrating TV advertisers, particularly those eager to reach teens and twenty-somethings. To compensate, some firms are inc...
View articleCommission Junction staffs up newly-announced network with new senior employees; TeRespondo snags new advisory board members; and NYTimes.com hires ne...
View articleThe legislation gains approval after a key provision was altered. Read More...
View articleNew viral marketing association starts-up; and WebSideStory files for IPO. Read More...
View articleU.S. Air Force tries SMS Promo; FCUK pulls trigger on transatlantic mobile campaign; A mobile portal for the urban crowd. Read More...
View articleA new ESPC committee facilitates communication between senders and third-party vendors that deliver e-mail accreditation, reputation and accountabilit...
View articleMTV Networks plans a significant investment in the online component of its new LOGO television network. Read More...
View articleWord of Mouth Marketing Group Formed; Procter and Gamble's Tremor to Recruit Moms; Overture Changes Flagship Product Name. Read More...
View articleTraditional advertisers are still spending more, but today's advertisers are different than yesterday's. Read More...
View articleThe Time Warner unit targets existing broadband users in a series of ads on major news and entertainment sites. Read More...
View articleValueClick's online advertising arm launches a new package of banner ads, keyword listings and rich media ads, sold on a CPC basis. Read More...
View articleKelley Blue Book selects Revenue Science for behavioral targeting; David Berkowitz leaves eMarketer for icrossing; EarthQuake Media promotes Santoro. ...
View articleThe e-mail marketer's latest release reports e-mail delivery and response rates broken down by ISP, among other things. Read More...
View articleThe Newport, RI-based marketing solutions firm adds integrated analytics to its collection of Ion technology tools. Read More...
View articleOnline ad revenues continue their climb. Read More...
View articleUPDATE: Monster Worldwide buys Tickle; Burst! adds behavioral targeting from Tacoda; YellowPages.com rolls out PPC platform; E-mail audit firm launche...
View articleA data and technology licensing deal with 24/7 Real Media brings behavioral targeting to the sponsored links environment. Read More...
View article