Commission Junction Launches Performance-Based Ad Channel
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Commission Junction Launches Performance-Based Ad Channel

22y Janis Mara

Commission Junction Launches Performance-Based Ad ...

Commission Junction launches a new text-based ad channel that ranks and places text ads according to performance and bid price, without regard for con...

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Atlas DMT Launches Search, Renames GoToast
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Atlas DMT Launches Search, Renames GoToast

22y Pamela Parker

Atlas DMT Launches Search, Renames GoToast

AQuantive integrates GoToast, goes after small- and medium-sized businesses. Read More...

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Wireless Watch for May 21, 2004
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Wireless Watch for May 21, 2004

22y Zachary Rodgers

Wireless Watch for May 21, 2004

Enpocket survey shows quickening mobile use in U.S.; U.K. mobile users get 'Any Question Answered.' Read More...

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Execs & Accounts for May 21, 2004
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Execs & Accounts for May 21, 2004

22y Zachary Rodgers

Execs & Accounts for May 21, 2004

IAB gets new members; Forbes.com hires sales manager in London; and Roving Software changes its moniker. Read More...

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Sportsline.com to Explore "Strategic Alternatives"
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Sportsline.com to Explore "Strategic Alternatives"

22y Pamela Parker

Sportsline.com to Explore "Strategic Alternatives"

The sports content publisher is apparently up for sale. Read More...

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California Anti-Spyware Bills Progress
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California Anti-Spyware Bills Progress

22y Janis Mara

California Anti-Spyware Bills Progress

Two California anti-spyware bills make progress, one sailing through the full Senate and the other gaining committee approval in the Assembly. Read Mo...

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Seinfeld, Man of Steel Reprise Hijinks in New AmEx Spot
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Seinfeld, Man of Steel Reprise Hijinks in New AmEx Spot

22y Zachary Rodgers

Seinfeld, Man of Steel Reprise Hijinks in New AmEx...

To promote the new Web-only spot, American Express airs first installment tonight on NBC. Read More...

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Microsoft Anti-Spam Proposal in Merger Talks
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Microsoft Anti-Spam Proposal in Merger Talks

22y Pamela Parker

Microsoft Anti-Spam Proposal in Merger Talks

Microsoft discusses merging its Caller ID for E-Mail with the popular SPF proposal. Read More...

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CAN-SPAM Gets Mixed Reviews in Senate Testimony
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CAN-SPAM Gets Mixed Reviews in Senate Testimony

22y Janis Mara

CAN-SPAM Gets Mixed Reviews in Senate Testimony

Less than five months after the passage of the CAN-SPAM Act, a variety of opinions on the act's effectiveness were expressed in testimony at a Senate ...

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Bits & Bytes for May 19, 2004
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Bits & Bytes for May 19, 2004

22y Zachary Rodgers

Bits & Bytes for May 19, 2004

MSN Butterflies Descend on the Upfront; CAN-SPAM rules for adult content take effect; and Geico Takes Search's Big Two to Court. Read More...

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Symantec to Acquire Brightmail
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Symantec to Acquire Brightmail

22y Janis Mara

Symantec to Acquire Brightmail

Security solutions provider Symantec signs an agreement to acquire anti-spam software company Brightmail. Read More...

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Execs & Accounts for May 19, 2004
Media

Execs & Accounts for May 19, 2004

22y Zachary Rodgers

Execs & Accounts for May 19, 2004

Deep Focus deploys new video unit from KlipMart in campaign for 'Soul Plane'; Optiem promotes VP of account strategy to president; Pulse 3D signs thre...

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Lawsuit Filed Under Utah's Challenged Anti-Spyware Act
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Lawsuit Filed Under Utah's Challenged Anti-Spyware Act

22y rumo

Lawsuit Filed Under Utah's Challenged Anti-Spyware...

A retailer files a lawsuit in Utah under that state's new anti-spyware statute, though the law is temporarily blocked by a court order. Read More...

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Google Reportedly Working on Desktop Search
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Google Reportedly Working on Desktop Search

22y Pamela Parker

Google Reportedly Working on Desktop Search

The search player is set to challenge Microsoft and prominently plant its flag on personal computers, according to a report. This a day after the comp...

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SBC's SMARTpages.com Adds Click-To-Call Product
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SBC's SMARTpages.com Adds Click-To-Call Product

22y Janis Mara

SBC's SMARTpages.com Adds Click-To-Call Product

The Internet yellow pages provider adds a free product enabling consumers to click to receive phone calls from advertisers. Read More...

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L.L. Bean Sues Other Marketers for Claria Pop-Ups
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L.L. Bean Sues Other Marketers for Claria Pop-Ups

22y Pamela Parker

L.L. Bean Sues Other Marketers for Claria Pop-Ups

The outdoor gear retailer draws its legal sword, taking on advertisers in its battle against adware. Read More...

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Publishers, Advertisers Face Iraqi Photo Dilemma
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Publishers, Advertisers Face Iraqi Photo Dilemma

22y Janis Mara

Publishers, Advertisers Face Iraqi Photo Dilemma

The ever-expanding investigation into Iraqi prisoner abuse poses difficulties for online publishers and advertisers. How they're handling the matter v...

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Unicast Adds Clicks to Video Commercial
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Unicast Adds Clicks to Video Commercial

22y Zachary Rodgers

Unicast Adds Clicks to Video Commercial

Not long after debuting its Video Commercial format, Unicast has bolstered the unit's interactive capabilities. Read More...

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Execs & Accounts for May 17, 2004
Media

Execs & Accounts for May 17, 2004

22y Zachary Rodgers

Execs & Accounts for May 17, 2004

212 adds directors; nine agencies pick Atlas DMT for campaign management and analytics; Toyota Scion taps Viewpoint for branded toolbar. Read More...

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PointRoll Launches "TomBoy"
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PointRoll Launches "TomBoy"

22y Zachary Rodgers

PointRoll Launches "TomBoy"

A new fixed-frame unit and accompanying trade campaign seek to ease reticent advertisers into using PointRoll's flagship expanding ad products. Read M...

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DoubleClick Acquires Performics
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DoubleClick Acquires Performics

22y Janis Mara

DoubleClick Acquires Performics

UPDATE: The largest provider of online technology has acquired search engine and affiliate marketing firm Performics, giving it a jumpstart into the s...

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DoubleClick Acquires Performics
Media

DoubleClick Acquires Performics

22y Janis Mara

DoubleClick Acquires Performics

UPDATE: The largest provider of online technology has acquired search engine and affiliate marketing firm Performics, giving it a jumpstart into the s...

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The Return of the Ad Network
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The Return of the Ad Network

22y Zachary Rodgers

The Return of the Ad Network

With new behavioral and contextual search targeting options changing the definition of 'ad network,' ClickZ provides an overview of marketers' options...

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Google to Give New Advertisers Jumpstart
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Google to Give New Advertisers Jumpstart

22y Pamela Parker

Google to Give New Advertisers Jumpstart

The search giant looks for growth by helping tentative advertisers get started with AdWords. Read More...

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WhenU Banished By Google, Yahoo!
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WhenU Banished By Google, Yahoo!

22y Janis Mara

WhenU Banished By Google, Yahoo!

The adware firm is no longer listed in Google and Yahoo!'s search results because of charges of 'cloaking.' Read More...

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Wireless Watch for May 14, 2004
Media

Wireless Watch for May 14, 2004

22y Zachary Rodgers

Wireless Watch for May 14, 2004

Coke rolls out can-shaped mobile devices for promotion; Enpocket pushes mobile standards; portable games to soar. Read More...

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Execs & Accounts for May 14, 2004
Media

Execs & Accounts for May 14, 2004

22y Zachary Rodgers

Execs & Accounts for May 14, 2004

Former president of Overture Europe joins up with SEM firm WSPS; SEMPO picks up Verizon SuperPages.com as a sponsor; PointRoll adds three to its 'incl...

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