Avenue A says its new service can prove whether online advertising translates to offline sales. Read More...
View articleNew feature from Eyeblaster, developed with Dynamic Logic, aims to bring branding measurement to self-administered rich media campaigns. Read More...
View articleANALYSIS Industry experts and analysts say the company will need a windfall from an anticipated IPO in order to stay atop the search sector. Read More...
View articleNew research shows growth in use of online advertising by candidates -- but it's still rated below lawn signs in effectiveness. Read More...
View articleFaced with the prospect of an ever-dwindling supply of sellable keywords, Google tries to draw a line in the shifting sands of trademark infringement....
View articleThe lines between interactive agencies and portals are blurring, as the biggest publishers pitch agency-like 'custom solutions.' Read More...
View articleIAB names a chairman for 2004; Forbes.com promotes Kosinski; Omniture hires a VP of marketing. Read More...
View articleAOL goes direct with a low-priced PC offer, while SBC tries a traditional approach to locking in customers. Read More...
View articleThe pioneering online marketer gets into online games, in a push to create awareness of its newest sporty car. Read More...
View articleStudy finds cleanliness key to e-mail marketing success. Read More...
View articleUPDATE: The startup debuts a free service that uses disposable e-mail accounts (DEAs) to combat spam. Read More...
View articleThe latest mutant has been programmed to launch a denial-of-service attack on anti-spam groups like the Spamhaus Project and SpamCops. Read More...
View articleUPDATE: The partnership highlights a new way search and Internet yellow pages can go together. Read More...
View articleEspotting Media creates pan-European distribution agreement; Fry hires a VP of sales; Real Media Europe signs a client. Read More...
View articleYahoo! markets internally to make sure employees grok the brand -- and love it. Read More...
View articleIn a bid to preserve a fledgling advertising medium, the Mobile Marketing Association has released guidelines aimed at preventing a mobile spam epidem...
View articleWhich sites convert best after marketing campaigns get people to visit? Read More...
View articleMicrosoft's free e-mail has a cleaner look and stronger junk mail filter. Read More...
View articleA new survey conducted for TRUSTe shows consumer fears about privacy and information safety could hurt sales for online retailers. Read More...
View articleFollowing in Overture's footsteps, the search company said it will no longer accept paid ads from unlicensed online pharmacies. Read More...
View articleMarketers of all kinds have geared up for the big holiday shopping season. Read More...
View articleDMC deploys online viral campaign to pre-launch a Christmas TV ad; Euro RSCG Circle deploys undergraduate admissions site for new collegiate client; V...
View articleRecent product enhancements from DoubleClick, AtlasDMT and NetIQ purport to measure the branding impact of Flash by reporting on user interactions. Is...
View articleHoping a unified strategy helps grow the market as a whole, six major portals band together. Read More...
View articleCall them five against the tide of support for the national anti-spam law: federal lawmakers who support tougher state laws. Read More...
View articleAHA partners with Shopping.com; Kurani Multimedia makes a hire; and RightNow joins industry group. Read More...
View articleThey might prefer no law at all, but a single federal law clears the way for business as usual for most legitimate marketers. Read More...
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