PointRoll hires two former DoubleClick execs; Bally Total Fitness hires Webmaster, names interactive firm for new initiatives; Vaybee.com AG renews wi...
View articleUPDATE: The company's ad technology division, Atlas DMT, will incorporatetools to serve the hot paid search market. Read More...
View articleIt's a great shame 'Brand Aid' is so poorly organized, since author Brad VanAuken is clearly a master of the branding game with plenty of insight to s...
View articleUPDATE: The online advertising firm makes an acquisition worth about $9.5 million. Read More...
View articleThe Web search giant goes digging for information on FedEx or UPS parcels. Read More...
View articleIn the face of a series of judgments for WhenU, the deep discount e-tailer drops its suit against the maker of the Gator desktop adware. Read More...
View articleUPDATE: Two months after learning it would lose MSN as a client, LookSmart said it will cut roughly 50 percent of its staff. Read More...
View articleFlorida men settle charges that they sold thousands of completed loan applications to third parties without consumers consent. Read More...
View articleFTS Wireless launches mobile marketing firm; Panasonic deploys MMS campaign in U.K.; m-Qube hires Clements to lead Canadian charge. Read More...
View articleUPDATE: One of world's top ten spammers facing up to 20 years in prison for falsifying routing information. Read More...
View articleE-mail senders, ISPs and vendors take the first steps toward an overhaul of SMTP. Read More...
View articleAcquisition of Web hosting search service brings bidding technology in-house Read More...
View articleThe clock is ticking on the Can Spam Act's becoming law, but questions remain unanswered. Read More...
View articleValueClick names a general manager for its combined Be Free/Commission Junction subsidiary; DoubleClick's SiteAdvance snags a clothing retailer; i-Fro...
View articleTests showed the Web was a cheaper and better direct response vehicle than the telephone for a TV direct response campaign. Read More...
View articleNew feature from Eyeblaster, developed with Dynamic Logic, aims to bring branding measurement to self-administered rich media campaigns. Read More...
View articleThe search player says the fourth quarter has been booming. Read More...
View articleCongress passing the Can Spam Act of 2003 is tantamount to 'Christmas come early' for spammers, according to industry watchers. Read More...
View articleEnterprise spam protection vendors are locked in upgrade race, as Microsoft enters the fray in earnest. Read More...
View articleValueClick raises revenue outlook, 2004 to soar; interface errors spell doom for e-mailers. Read More...
View articleUPDATE: AOL's been kicked around this year, but that hasn't stopped it from tackling Super Bowl advertising in a big way. Read More...
View articleShopping.com's new bidding platform takes the worry out of being close -- to the next-highest merchant's rank in paid listings, that is. Read More...
View articleThe quarter was the biggest for online ad spending in two years, according to researchers' estimates. Read More...
View articleFirst it was pop-ups. Now paid search is the target. Read More...
View articleLandmark opt-out plan sets first national standards for regulating unsolicited commercial e-mail. Read More...
View articleCredit card customers who have an e-mail relationship with their issuer are happier and make more referrals, a poll from Bigfoot Interactive finds. Re...
View articleFindWhat.com names a director of agency relations; Shopping.com hires a CFO from Intuit; LookSmart adds three distribution partners. Read More...
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