UPDATE: Consumer Direct aims to give consumer packaged goods manufacturers a better idea of how their online advertising translates into sales. Read M...
View articleInternet audience measurement company buys LemonAd ad monitoring service. Read More...
View articleThe new version includes more customization options, along with tools to combat spammers' latest techniques. Read More...
View articleThe portal offers SiteBuilder as part of its Web hosting service, in a bid to appeal to small-and medium-sized businesses. Read More...
View articleGlobalWorks Group launches a division for marketing to Hispanics; MindShare Design taps a new vice president of marketing; Tacoda Systems' roster of m...
View articleRevenues and profits rise as the company sees robust growth in paid click-throughs, despite a decline in advertisers. Read More...
View articleE-mail marketers and Internet service providers agree on steps to cut down on the collateral damage in the spam war. Read More...
View articleUPDATE: Although the company is known to vigorously defend its own intellectual property, Amazon winds up on the receiving end this time. Read More...
View articleThe search leader's new contextual advertising program adds an online yellow pages service. Read More...
View articleMerrill Lynch says paid search revenue from Google could account for a third of AOL's ad revenues in four years. Read More...
View articleAdding to the corpus of our online advertising knowledge comes Rob Graham's thoughtful new book Advertising Interactively. Read More...
View articleThe portal flexes its marketing muscles with separate marketing deals to push soccer and Doritos. Read More...
View articleMobile gaming commands the attention of a youth audience that's frequently hard to win over with traditional ad campaigns. Is there a place in this bu...
View articleThe shopping search engine provides a tool for advertisers to track their conversion and sales metrics. Read More...
View articleThe search firm extends and expands a pact to deliver paid placement results to HP computer users in the United States and Canada. Read More...
View articleMSN, Homestore ink content deal; Sprinks, CBS Marketwatch deepen ties; research shows search effectiveness. Read More...
View articleUntil recently a little known second-tier player, the company is now tabbed by some as MSN's answer to catching up with Yahoo! and Google. Read More...
View articleAvenue A loses AT&T Wireless; Eyeblaster hires Samantha Voisin to a newly created post; ninedots launches a running site on behalf of Nike Read Mo...
View articleUPDATE: Earnings reports from the digital publishing units of traditional newspapers roll in. Read More...
View articleThe Overture acquisition gives Yahoo! control of three of the top four paid inclusion providers, leaving Looksmart in an enviable position. Read More...
View articleYahoo!'s $1.6 billion acquisition leaves Overture distribution partner MSN in a pickle in the fast-moving search sector. Read More...
View articleBoede&partners beefs up its interactive department; W3 Data chooses an ad management player to target campaigns on its WhitePages.com Network; Ide...
View articleUPDATE: The deal marks Yahoo!'s boldest move in search, scooping up paid search pioneer Overture for $1.6 billion. Read More...
View articleDART Motif, designed in collaboration with Macromedia, aims to strip the complexity and high costs from deploying rich media. Read More...
View articleM-Qube Expands Offering, Launches Campaigns; Miss Florida USA to Go Wireless; Pure Mobile Content Plays in Trouble; A Ringtone to Beat the Skeeters Re...
View articleUPDATE: A regulatory filing reveals that the companies plan litigation over the sale of DoubleClick's media business a year ago. Read More...
View articleEnterprise anti-spam player Commtouch taps a new VP of sales; Searchfeed.com launches a new site; RedSheriff redesigns its New Zealand Web site. Read ...
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